MARKETING STRATEGY ADOPTED BY THINK & LEARN PVT.

LTD(BYJU’S)

SYNOPSIS

Think & Learn Pvt. Ltd was created in 2005 by Mr. BYJU RAVEENDRAN, a Mechanical
Engineering graduate who has scored 100 percentile twice in CAT. From 250 students in2005
to 20000 students in 2013, its phenomenal growth lies not in any coincidence but in penchant
and pursuit of setting standards of excellence and perfection in the quest for success in
aptitude exams like CAT, CSAT, GS, SAT, IIT-JEE, SAT, GRE and Campus Recruitment
Tests. We are pioneers for conducting online live classes through satellite enabling a reach to
any number of students at a time, even in remote areas. This use of technology is helping the
company to grow exponentially without compromising on quality which is its USP. It is
successfully running its training programs in 232 locations including some top engineering
colleges like NIT-K, NIT-W, NIT-SURATHKAL, NIT-TRICHY, NIT-Calicut, MIT-
MANIPAL, BIT- MESRA and SRM-Chennai. Think and Learn has become one of the most
recognized brands in education. Based on founder BYJU RAVEENDRAN’S ground breaking
vision, our innovative and inspirational instruction combines the use of technology and
brilliant teaching techniques. With the help of technology, we ensure that all our students get
the highest quality of education from our highly qualified core team BYJU Sir’s phenomenal
success story can be attributed to his perseverance to pursue his passion to teach.

The project is based on the product development through content, research and operations
With regard to the Think Tab, which is the primary product of Think and Learn Pvt. Ltd.? In
the content domain, they have to learn and apply their knowledge to make the best set of
scripts and questions to make the product a success. In operations, they have to ensure the
seamless working of all the centres, maintain accounts for the same and innovate in order to
fulfil the motto of the company “Providing best education to everyone in a simpler way”
THINK AND LEARN PVT LTD has now gone in collaboration with Samsung, wherein the
Think tabs will be the new face of education. Samsung provides the tablet and hence the
platform and they provide the educational content and the complete designing of the
material in the tablet vis-à-vis the needs of the customer. Through this deal with Samsung,
it is their endeavour to teach concepts like they have never been taught before. Thus, as a
member of the content team at Think and Learn, it is my responsibility to make sure that the
content part of the tablet has no issues and that the concepts that the teacher orally explains
 are backed up by visual animations and caricatures wherever required, so that the learning
becomes a pleasure and studies becomes fun. The primary purpose of these Think Tabs
are to ensure preparation for higher education entrance exams like the GRE, GMAT, UPSC
and K-CET I have been developing content for the K-12 segment In general with the
scripting, the adaptive learning program and other products like NTSE and BANK PO
Exams I have been developing content for the K-12 segment in general with the scripting the
adaptive learning program and other product and like NTSE and BANK PO Exam.

OBJECTIVES OF THE STUDY

a) To study the marketing strategy of the company
b) To study the marketing evolution in BYJU’S the Ed-Tech Company

Great Business Marketing Strategies for Ed-Tech

As a company that focuses on technology for education, you understand that there are no
grade levels where a teacher goes in without a plan. Marketing is no different.
In today’s world, the number of marketing tactics is countless and not all these tactics will
work for your business, especially in education technology. No matter what type of product
you are providing as a service, you will always need a strategy in place. If you were to go
into battle without a strategy in place, what do you think will happen? Marketing
professionals need to understand their audience before marketing efforts are initiated so that
they are successful in achieving their goals in attaining quality leads. You want to be able to
make a strategy that caters to your audiences wants and needs so that you can secure your
customer properly.
As I worked on the DSSL I came to know that this is even excellent company but there is
problem in selling strategy adopted by the salesperson and Some customer are not satisfy by
the product and services mostly illiterate parents are not able to understand the BYJU’S
product and main problem is salesperson make them understand as salesperson want and
they focus on the completing the target what they were assigned. BYJU’S must think about it
and there should be some relief to the salesperson so that they can do work in proper way
and also some help for the illiterate parents so that they can understand to the BYJU’S and
its benefits.