7 ps of Grofers

Product: The main product of grofers is its mobile app and website which will be accessed by
users to buy groceries, vegetables and household daily items items online. Grofers offer a
complete range of grocery items to influence users who are looking to buy different items from
one place. From groceries to dairy products, personal beauty and hygiene to staples and meat
products, online stores can’t afford to lag behind others in terms of variety of brands offered. At
a time when there is shortage of products grofers has maintained a stock of all the necessities
in times of corona.

Price: Pricing is a crucial factor that determines how frequent online users will buy groceries
from the particular e-store. Competitive rates, nominal delivery charges and offering nominal
discounts will encourage households to buy more groceries from the particular e-store. Grofers
charges a commission from the merchant for listing their product on its online page. It also
charges merchants for putting up their advertisement on Grofer’s webpage. It follows a market
leader pricing in its marketing. Grofers is giving products at time of corona at a very minimal
profit margin. It also has very nominal delivery rates and it is saving people from gathering and
risk of corona virus.
Place: Better internet connectivity and affordable smartphones have allowed people in rural
areas to access online shopping. It means that more cities you can cover to deliver groceries,
the better it will be for your on-line grocery business. Grofers takes orders of items which are
available in local market of the buyers and then the company’s delivery personnel provide the
delivery to the customer’s doorstep. The reach of a local merchant is limited to 2-3km radius
but collaborating with Grofers gives then access to a wider radius. It is helping in preventing
socializing and helping in social distancing. Grofers is delivering at every nook and corner of the
city.
Promotion:  Grofers utilises paid media like print ads on newspaper advertising some sale on
its app or unique product offerings. Grofers focuses on providing on time good delivery services
as it is central to their brand promotion. The company ad campaigns are targeted towards
working couple who find it hard to make balance between their personal and professional lives.
Some of its lucrative incentives include 15% cashback per transaction but the cashback had a
limit of rupees 200 maximum, 100 rupees cashback on the usage of MobiKwik wallet and 25%
cashback on daily items. Grofers is promoting to deliver in situation like corona at doorsteps
with the help of local administration.
People: Online grocery delivery is an operation-oriented business, so it has to have a positive
and result-oriented team that can work tirelessly to go above and beyond customers’
expectations. From delivery guys to customer service staff, all members need to wok cohesively
towards a common goal of complete customer satisfaction.
Process: To ensure speedy delivery of orders received on customer-specified timings, you need
to follow an inventory model and procure goods in advance so that you can do packing and
weighing as soon as the order is placed by the user. It is delivering at your doorstep and
eliminating risk of coronavirus and that too in guaranteed time.
Physical Evidence: Physical evidence is how you assure your customers of the quality of your
services. Quality of good delivered, quality of packing, timely delivery, behavior of delivery guys
and customer service staff etc, fall under this category.