International Business

UPDATED VERSION
BBA 2017
Semester Spring 2020
Name of the Instructors: Prof. Hanna Olasiuk; Prof. Ganesh Radhakrishnan
Contact Details: holasiuk@jgu.edu.in gradhakrishnan@jgu.edu.in
INTRODUCTION TO THE COURSE

This course introduces students to the dynamic environment that businesses

face globally. The course aims to help the students channelize their learning
from other courses to arrive at a possible solution to the issues, businesses face
in this ever-changing environment.

LEARNING OUTCOMES

What should be your learning at the end of this course? You should be able to
achieve the following:

 Understand and describe the impact of politics and economics on

international trade and investments 
 Define and identify critical structures and strategies of international
business
 Asses the special roles of an international business’s various functions
 Attempt issues related to ethics, CSR and sustainability
 Compare functions and form of the global monetary system
 Critical and Integrative thinking: Each student will be able to identify key
issues in “International Business” in management settings, develop a
perspective that is supported with relevant information and integrative
thinking, to draw and assess conclusions. This learning goal will be
measured through assignments and submissions
 Awareness of Global Issues affecting basic issues related to managerial
Decisions: Each student will be able to analyze key aspects of
International Business and be able to select appropriate financial, logistics,
and risk-mitigating instruments. This learning goal will be assessed
through class discussion on class participation, case discussions, preparing
reflective notes, article presentations, individual and team assignments.
 Interpersonal Awareness and Working in Teams : Each student shall
demonstrate an ability to work effectively in a team, exhibiting behavior
that reflects an understanding of the importance of individual roles and
tasks and the ability to manage conflict and compromise so that team
 goals are achieved. (e.g. The team-based project presentation in the class
will be a major component for measurement of this learning goal).
 Effective Presentation Skill: Each student shall be able to communicate
verbally in an organized, clear, persuasive manner and be a responsive
listener. (e.g. Class participation will be used to assess effective oral
communication.

TEACHING METHOD

The course will have a judicious mix of lectures and cases. The contents of the
course will be a combination of lectures by the instructor, self and group study
sections, including presentations and documentations, group projects. Here the
onus of learning will be with the student, and the instructor will be a facilitator.
Instead of learning ‘what to do’, the cases will also be used as examples of real-
world phenomenon where an issue or set of issues arises, and good and bad
practices are seen. The key to learning this way is to see many examples and
many situations and learning inductively from the different experiences of
student managers.
ATTENDANCE POLICY

As per JGU attendance policy

GRADING

The course grade will be determined on the basis of the following criteria:

Evaluation Item Weighta Nature/ Explanation

ge Release/Dea
dline
Class Participation 30% Individual Based on physical classes
and grades granted for all
assignments
Submission 1 25% Individual/27 Students come up with an
April/15 individual project and
May 2020 submit 1000 – word concept
note on it. The project topic
is based on a book chapter
of a student’s choice.
Submission 2 25% Individual/11 See details at the end of the
May document. 2000 words
29 May document of analysis +ppt
2020 slides are required
Mandatory presentation on
18 & 19 of May
Submission 3 20% Individual/25 1500 words of content
May/12 Jun (recommendations for
2020 business and policymaking)

DELIVERABLES
As indicated above. Students are not permitted to copy from websites, and they
will be penalized if found copying/lifting from the website (There will be a
plagiarism check). However, they can quote the source and accession at the end
of the text. Maximum permissible words will be 50 words in a sentence on a
continuous basis.

All word documents should be in standard report formats with required headings
to make for easy reading. They should be as per the above guidelines and on an
A4 paper with a 1-inch default margin. In general appendices and tables do not
count towards the page limit. Please use the tables and appendices in the report;
otherwise, the reader would get the impression that there just there to add
‘weight’ to the report.

TEXTBOOKS

1. International Business by John Daniels, Lee Radebaugh, Daniel

Sullivan16th Edition, 2018

2. International Business (SIE) Paperback – 14 Aug 2018 by Charles

W. L. Hill, G. Tomas M. Hult, Rohit Mehtani

CLASS SCHEDULE ON-line classes only (Each session is of 110 minutes’ duration)

Session 1 The Determination of Exchange Rates

20/04/20
Monday
Objective of the At the end of this session you will be able to:
session 10-1 Describe the International Monetary Fund and its
role in determining exchange rates
10-2 Discuss the major exchange-rate arrangements that
countries use
10-3 Identify the major determinants of exchange rates
10-4 Show how managers try to forecast exchange-rate
movements
10-5 Examine how exchange-rate movements influence
business decisions
Readings Chapter 10
Cases Venezuela’s Rapidly Changing Currency
Welcome to the World of Sony – Unless the Falling Yen
Rises (or Falls) Again
Pedagogy A mix of lecture, class discussion
Session 2 Group 4,5,6 case presentations
21/04/20 Making the Apple iPhone. The Rise of India’s Drug
Tuesday Industry. China Limits Exports on Rear Earth
Metals. Foreign Retailers in India (Charles W. L. Hill)
20 MIN QUIZZ – ungraded assignment
Session 3 The Global Capital Market
27/04/20
Monday
Objective of the At the end of this session you will be able to:
session 11-1 Describe the finance function of an MNE in a global
context
 11-2 Define leverage and how it affects the choice of
capital structure
11-3 Explain the different ways to access debt
internationally
11-4 Summarize how foreign source income is taxed
11-5 Analyze how offshore financial centers provide
financing opportunities for MNEs
Readings Chapter 11
Cases Tax Wars: Pfizer Versus the US Government
Does the devil Really Wear Prada?
Pedagogy A mix of lecture, class discussion and case presentation
by the group
Session 4 The Strategy of International Business
28/04/20
Tuesday
Objective of the At the end of this session you will be able to:
session 12-1 Explain the idea of strategy in the MNE
12-2 Profile how executives make strategy
12-3 Differentiate resources, capabilities, and core
competencies
12-4 Assess approaches to create value
12-5 Diagram the features and functions of the value
chain
12-6 Compare global integration and local
responsiveness
12-7 Differentiate the types of strategies used by MNEs
Readings Chapter 12
Cases Zara’s Disruptive Vision: Data-Driven Fast-Fasion
TCS Shows How Indian Multinationals Grow and Sustain
Their Competitive Advantage Abroad
The Multinational Enterprise of the Future: Leading
Scenarios
Pedagogy A mix of lecture, class discussion and case presentation
by the group
Session 5 Country Evaluation and Selection
4/05/20
Monday
Objective of the At the end of this session you will be able to:
session 13-1 Elaborate on the significance of location in IB
operations
13-2 Illustrate why comparing countries through
scanning is important and how it connects to final
location choices
13-3 Discern major opportunity and risk variables and
how to prioritize and relate them when deciding whether
and where to expand abroad
13-4 Summarize the sources and shortcomings of
comparative country information
13-5 Explain alternative considerations and means for
companies to allocate resources among countries
13-6 Recognize why companies make noncomparative
decisions when choosing where to operate abroad
Readings Chapter 13
Cases Burger King
Carrefour
Pedagogy A mix of lecture, class discussion and case presentation
by the group
Session 6 Group 7,8 case presentations
5/05/20 Making Ford Globally Competitive. JCB Pins Hopes
Tuesday on the Indian Market. MD International and Latin
America. Amazon Kindle Evolution (Charles W. L. Hill)
Session 7 Export and Import
11/05/20
Monday
Objective of the At the end of this session you will be able to:
session 14-1 Explain the principles and practices of exporting
14-2 Articulate the motivations and methods of exporting
14-3 Understand export startup and expansion
14-4 Explain the principles and practices of importing
14-5 Articulate the motivations and methods of importing
14-6 Describe the problems and pitfalls that challenge
international traders
14-7 Differentiate the resources and assistance that help
international traders
14-8 Define the standards of an export plan
14-9 Distinguish the principles and practices of
countertrade
Readings Chapter 14
Cases SpinCent: The Decision to Export
The Border free Option: Going Global -- Simplified
Pedagogy A mix of lecture, class discussion and case presentation
by the group
Session 8 Direct Investment and Collaborative Strategies
12/05/20
Tuesday
Objective of the At the end of this session you will be able to:
session 15-1 Comprehend why export and import may not suffice
for companies’ achievement of IB objectives
15-2 Explain why and how companies make wholly-
owned foreign direct investments
15-3 Ascertain why companies collaborate in
international markets
15-4 Compare and contrast forms of and considerations
for selecting an international collaborative arrangement
15-5 Grasp why IB collaborative arrangements fail or
succeed
Readings Chapter 15
Cases Melia Hotels International
Amazon and Flipkart in India
The Oneworld Airline Alliance
Pedagogy A mix of lecture, class discussion

Session 9-10 Individual Project Presentations

18-19/05/20 20 MIN QUIZZ – ungraded assignment
Monday, Tuesday
Session 11 The Organization of International Business
25/05/20
Monday
Objective of the At the end of this session, you will be able to:
session 16-1 Profile the evolving idea of organization in the MNE
16-2 Interpret classical organization structures
16-3 Interpret neoclassical organization structures
16-4 Differentiate the systems used to coordinate
international activities
16-5 Differentiate the systems used to control
international activities
16-6 Explain the purpose and characteristics of
organizational culture
Readings Chapter 16
Cases Organizing Global Operations: The “Gore Way”
Building a Magical Organization at Johnson&Johnson
Pedagogy A mix of lecture, class discussion and case presentation
by the group
Session 12 Marketing Globally
26/05/20
Tuesday
The objective of At the end of this session you will be able to:
the session 17-1 Classify international marketing strategies in terms
of marketing orientations, segmentation, and targeting
17-2 Discuss the pros and cons of adaptation versus
global standardization of products
17-3 Describe pricing complexities when selling in foreign
markets
17-4 Recognize the advantages and problems of using
uniform promotional marketing practices among
countries
17-5 Explain the different branding strategies companies
may employ internationally
17-6 Discern major practices and complications of
international distribution
17-7 Illustrate how gap analysis can help in managing
the international marketing mix
Readings Chapter 17
Cases Tommy Hilfiger
Acquisition of Zain by Bharti Airtel: A Deal to Capture the
African Market
Grameen Danone Foods an Bangladesh
Pedagogy A mix of lecture, class discussion and case presentation
by the group
Session 13 Global Operations and Supply Chain Management
1/06/20
Monday
Objective of the At the end of this session you will be able to:
session 18-1 Define what is meant by global supply-chain
management
18-2 Describe the different facets of global operations
strategies
18-3 Show how global sourcing is an important aspect of
 global supply chain and operations management
18-4 Explain how information technology is used in global
operations and supply chain
management
18-5 Summarize how quality management is important in
global operations and supply chain management
Readings Chapter 18
Cases Apple’s Global Supply Chain
Nokero: Lightning the World
Pedagogy A mix of lecture, class discussion and case presentation
by the group
Session 14 Group 9,10 case presentation. Quiz
2/06/20 Burberry’s Global Brand. MMC China Joint Venture.
Tuesday 20 MIN QUIZZ – ungraded assignment
Session 15 International Accounting and Finance Issue
8/06/20
Monday
Objective of the At the end of this session you will be able to:
session 19-1 Explain the crossroads of accounting and finance
19-2 Identify the major factors affecting the development
of accounting objectives, standards, and practices
19-3 Describe international accounting standards and the
process of global convergence
19-4 Demonstrate how companies account for foreign
currency transactions
19-5 Determine how companies can translate foreign-
currency financial statements
19-6 List some of the key international finance functions
19-7 Show how companies protect against the foreign-
exchange risk
Readings Chapter 19
Cases GPS Capital Markets: In the Market for an Effective
Hedging Strategy?
H&M: The Challenges of Global Expansion and the Move
to Adopt International Financial Reporting Standards
Pedagogy A mix of lecture, class discussion and case presentation
by the group
Session 15 International Human Resource Management
9/06/20
Tuesday
Objective of the At the end of this session you will be able to:
session 20-1 Profile international human resource management
20-2 Distinguish the perspective of the expatriate
20-3 Differentiate the staffing frameworks used by MNEs
20-4 Describe the expatriate selection
20-5 Appraise expatriate preparation
20-6 Summarize expatriate compensation
20-7 Profile expatriate repatriation
20-8 Describe an expatriate failure
Readings Chapter 20
Cases Globalizing Your Career?
Tel-Comm-Tek: Selecting the Managing Director of its
 Indian Subsidiary
Pedagogy A mix of lecture, class discussion

Individual Project Details

The individual project contains 3 Submissions:
1. Concept note
2. Analysis of the problem
3. Recommendations

Students are free to choose any topic which is to be analyzed from any one
or more chapter in the textbook.
The topic will be related to the International business, at the level of a firm,
industry, country, geographic region, or relevant areas like foreign exchange,
cultures issues etc. Students can use qualitative/quantitative techniques to
explain the situation. Reference to relevant case-studies is allowed.
Recommendations address business decision and policymaking on the
regional/global levels.

The concept note should contain the following. The title of the topic and
brief clearly describing the scope of the project, why it is interesting, how you
intend to proceed (if data driven -how and where are you going to get it?).

The concept note has 25% weightage. All at advised, that although it
appears very simple and easily accomplishable, the concept note is the most
important submission, and you should devote the maximum time writing the
concept note. It should be around 500-750 words and in no case exceed 1000
words.

Assessment Rubrics
Overall Quality (25%)
 Well formatted, incl. Fonts, font size, line and paragraph spacing (5%);
Spelling & grammar (5%); Visuals and/or diagrams to assist understanding
(10%); Citation and referencing style is clear and consistent according to APA
or Harvard reference style (5%).
Speaking and Presentation skills (20%)
 Students must write in own words, have a clear articulation, speaks and
participants at a very high and balanced level. Speakers demonstrated good
volume and eye contact. Enthusiasm and confidence are exuded. The
presentation fits into the time allotment of 10 minutes.
 The presentation contained an abundance of material which clearly related to
the main arguments. External research was used to justify cases or solutions.
The presentation of the information was original and presented in a creative
way that held audience attention.
Subject Knowledge (20%)
 The deliverable demonstrated knowledge of the course content by integrating
major and minor concepts into the response. The deliverable also
demonstrated evidence of extensive research effort and depth of thinking
about the topic
Contribution (20%)
 All requirements and objectives are identified, evaluated and competed. The
deliverable offered new information or approach to the topic under discussion.
Likewise, the application is based on stated criteria, analysis and constraints.
Supporting material (15%)
 All relevant information was obtained, and information sources were valid.
Analysis and design considerations were well supported by the information.