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  • Consumer Behavior Assignment on Buying iPhone 7

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    Ahsan butt
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    This document discusses collecting information to purchase an iPhone 7. It outlines the consumer's need for a smartphone, their want for an iPhone 7 Black, and their budget of Rs. 70,000-80,000. The consumer identifies key sources of information as users, family, the internet, social media, and the market. Methods of collecting data included surveys at an electronics shop, researching online retailers, and interviews with iPhone 7 users and family/friends. After gathering information from various sources and methods, the consumer evaluated their options and decided to purchase an iPhone 7 from the electronics shop for Rs. 77,500.

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    This document discusses collecting information to purchase an iPhone 7. It outlines the consumer's need for a smartphone, their want for an iPhone 7 Black, and their budget of Rs. 70,000-80,000. The consumer identifies key sources of information as users, family, the internet, social media, and the market. Methods of collecting data included surveys at an electronics shop, researching online retailers, and interviews with iPhone 7 users and family/friends. After gathering information from various sources and methods, the consumer evaluated their options and decided to purchase an iPhone 7 from the electronics shop for Rs. 77,500.

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    © All Rights Reserved
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    7 views8 pages

    Consumer Behavior Assignment on Buying iPhone 7

    Uploaded by

    Ahsan butt
    This document discusses collecting information to purchase an iPhone 7. It outlines the consumer's need for a smartphone, their want for an iPhone 7 Black, and their budget of Rs. 70,000-80,000. The consumer identifies key sources of information as users, family, the internet, social media, and the market. Methods of collecting data included surveys at an electronics shop, researching online retailers, and interviews with iPhone 7 users and family/friends. After gathering information from various sources and methods, the consumer evaluated their options and decided to purchase an iPhone 7 from the electronics shop for Rs. 77,500.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Consumer Behavior

    Assignment # 2

    Submitted to Prof. Asad Mubeen

    Submitted by

    Ahsan 18

    Usman 72

    Shan 85

    Abdullah 185

    Page | 1
    Buying IPhone 7

     What will be my sources of collecting information?


     What are the methods to collect information?

    First of all there are three questions


    1. What is my need?
    2. What is my want?
    3. What is my demand?

    My need is that I want a smartphone

    Page | 2
    What I want is iPhone 7 Black (Pin pack/Box pack)

    What I demand is to buy smartphone under Rs70000-80000

    Page | 3
    Now why I want to buy pin pack IPhone?
    It has two reasons

     I am a quality conscious person.


     My buying power allows me to do it.

    What I really need is to collect data and information from different sources and those sources
    must be valid and reliable so that I must make a perfect decision.

    If the data will not be valid and reliable then what?

    What are the sources?


    There are a lot of sources to collect information but I found five possible sources to solve my
    problem.

    Page | 4
    Users Family Internet

    Social
    Market
    media

    Page | 5
    Now what are the Methods to collect right information?

    Surveys
    First of all I went to a shop named as Voice link located in D-ground.

    Why that shop?

    Because I bought many phones from that shop and that shop satisfied me all the time.

    That shop created a trust on me.

    The Shopkeeper gives me a final rate of 77500 rupees of iPhone 7 black.

    I want the same

    From Internet
    Secondly I opened the online shopping website.

    https://www.daraz.pk/

    Price was high then the market.

    Page | 6
    Then opened the other website

    http://www.mega.pk/mobiles_products/14912/Apple-iPhone-7.html

    The price was a little high then market

    From different user of IPhone 7.

    Interviews Meetings

    Page | 7
    I asked to my family and friends, they are the users of the product as well and I came to know
    that

     Online websites are not a good option to buy an iPhone.


     IPhone is a quality product.
     It has all the features I needed.

    Problems of data collection


     Your objectives should be clear.
     You statement should be clear.
     Your mind should be clear.
     Select the right audience.

    Evaluation
    After evaluating all the data and information and decided to buy I brought IPhone 7 from Voice
    link shop at Rs77500.

    Page | 8

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