The Leader’s Script®

Grabber:

Subject:

Message:

Structural
Statement:

The following points prove the message. They represent one of five patterns: “reasons,” “ways,” “situ-
ation/response,” “present results/future prospects,” and “chronological.”

Point One:
A:
B:
C:

Point Two:
A:
B:
C:

Point Three:
A:
B:
C:

Restated
Message:

Call to
Action:

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