One-way ANOVA

The report also needs the analysis to be done with respect to ANOVA test to find the

effect of shift in shopping habit due to advertisement on advertisement based expenditure

Research Model:

Level Of Education Women Empowerment

Research Hypothesis:

H0: Women Empowerment does not vary by Level of education

H1: Women Empowerment varies by Level of education

 95% Confidence Interval

for Mean

Std.Deviatio LowerBoun

  N Mean n Std. Error d UpperBound Minimum Maximum

Intermediat 14 2.4429 .50947 .13616 2.1487 2.7370 1.80 3.60

Bachelor 68 2.1382 .46905 .05688 2.0247 2.2518 1.00 3.20

Masters 23 2.4696 .50311 .10491 2.2520 2.6871 1.60 3.20

Total 105 2.2514 .50156 .04895 2.1544 2.3485 1.00 3.60

Findings and Results of the Study

Table Descriptive Statistics of Number of Active Platforms by Gender

The above table shows the mean and standard deviation of level of education and women

Empowerment respectively. Average of using active platform of female is higher than male.

Similarly, male has the highest standard deviation, meaning that there is large variation in data.
 Sum of Squares df Mean Square F Sig.

Between Groups 2.49 2 1.239 5.338 0.006

Within Groups 23.4 102 0.232

Total 26.2 104

Table 4 One way ANOVA test between Level Of education and women empowerment

Conclusion

Women empowerment is significantly different with shift in shopping habit at 0.05

significance level, F(2,104) = 5.338, P=0.006 < 0.05. Here, the significance value of 0.006 is lower

than the standard value of 0.05 which tells us that there is statistical significance between level of

Education and women empowerment.