QUESTIONNAIRE

The questionnaire is for the study on the impact of brand extension towards buyer’s decision
making on the Honda products.

1. Name:

2. Age:
 20-30
 31-40
 Above 40

3. Gender:
 Female
 Male

4. Occupation:
 Public sector
 Private sector
 Entrepreneur
 Student
 Others............................(please specify)

5. Educational qualification:
 SSLC
 HSC
 Under graduate
 Post graduate

6. Income:
 <10k
 10k-20k
 20k-40k
 40k-60k
 >60k
7. Rank your preference for purchase of an two wheeler.
(1-Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree)

1 2 3 4 5

Standard quality

Attractiveness

Performance

Prestige

Fuel efficiency

Resale value

Comfort

Others (please specify)

8. How did you gain awareness about Honda?

 Newspaper
 TV ads
 Word of mouth
 Friends
 Others

9. What was the mode of purchase?

 EMI (Instalment basis)
 Hot Cash Payment
 Cheque
 Bank Loan
 10. How many brand models are you aware in Honda?
(Tick the model you were aware of)

Motor cycle Scooters

CD110 DREAM(DLX) ACTIVA 5G SPL EDITION

CD110 DREAM ACTIVA 5G

DREAM YUGA CLIQ

LIVO ACTIVE I

SHINE SP GRAZIA

CB SHINE SPL EDITION ACTIVE 125

CB SHINE AVIATOR

X BLADE DIO

HORNET(160CC)

CB UNICORN 150

UNICORN

CBR 250

11. Rate the previous bike you have used before going to buy Honda.
(1-Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree)

1 2 3 4 5

Yamaha

TVS

Hero

Bajaj

Royal Enfield

Others (please specify)

 12. How are the policies regarding warranties & conditions?
 Excellent
 Good
 Average
 Poor
 Very poor

13. Rate the scheme that attracts you more?

(1-Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree)

1 2 3 4 5

Festival offer

Exchange offer

Special offer

Cash offer

Extra fitting offer

Others (please specify)

14. Rate the following:

(1-Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree)

1 2 3 4 5

Does your expectation meet your

satisfaction level?
Does the Honda bikes are
comfortable for the use of family
and ride?
Does the Honda bikes designs are
better compared to other brands?
Does the price of Honda is better
than the other brands?
Does the Honda make a long period
of time?

15. Do you feel Honda is a brand trustworthy?

 Strongly dissatisfied
 Dissatisfied
 Neutral
 Satisfied
 Strongly dissatisfied

16. The brand has been upgraded and has been launched in 2020; do you feel that it is
better than old models?
 Strongly dissatisfied
 Dissatisfied
 Neutral
 Satisfied
 Strongly dissatisfied

17. Your belief in Honda quality?

 Very Low quality
 Low quality
 Medium quality
 High quality
 Very High quality

18. Rate the quality of the Honda bikes?

(1-Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree)
 1 2 3 4 5

Speed

Meter

Mileage

Power

Pollution control

Engine type

19. What is the level of satisfaction with the performance of your Honda vehicle?
 0-20%
 21-40%
 41-60%
 61-80%
 81-100%

20. What is your opinion of the services provided by Honda dealers?

 Excellent
 Good
 Average
 Poor
 Very Poor

21. What is the ranking you would give the following New model bikes?
(1-Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree)
 1 2 3 4 5

Activa125 (BS6)

Shine SP (BS6)

Activa 6G

22. If your friends was looking for buying another brand bikes, Will you advice him to
buy the Honda bike?
 Strongly dissatisfied
 Dissatisfied
 Neutral
 Satisfied
 Strongly dissatisfied

23. Will you feel Honda bikes with BS6 engine update will survive in present scenario?
 Strongly dissatisfied
 Dissatisfied
 Neutral
 Satisfied
 Strongly dissatisfied