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Content Editorial Style Guide Template

This document provides guidelines for content style at an unnamed company. It includes recommendations for choosing an editing style guide, writing best practices around voice, tense and point of view. Internal jargon is translated for customers. Target audiences and content types are defined, along with standards for imagery, formatting, design elements and logo placement.

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249 views7 pages

Content Editorial Style Guide Template

This document provides guidelines for content style at an unnamed company. It includes recommendations for choosing an editing style guide, writing best practices around voice, tense and point of view. Internal jargon is translated for customers. Target audiences and content types are defined, along with standards for imagery, formatting, design elements and logo placement.

Uploaded by

Scribd User
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Content Style Guide For:

[Insert Company Name Here]

Insert Logo Here

Prepared By:
Date:

Address | City, St Zip Code


STYLE BOOK RESOURCES
● What editing style guide are you going to choose to base your content off of?
o Resource:
o Links to additional content
▪ Link one:
▪ Link two:
▪ Link three:

GENERAL WRITING BEST PRACTICES


● What voice should you be writing in:
o Example
● What tenses should you be writing in:
o Example
● What POV should you be writing in:
o Example

INTERNAL JARGON TRANSLATIONS


● List out any internal jargon the company may use and the text that should go
into any content that is being read by your customers.

Internal Jargon Customer Friendly Language

2
BRAND TERMINOLOGY
Term Product It Refers To

OUR TARGET AUDIENCE


● Short paragraph explaining who our target audience is
● Audience Persona Number One
o Demographics
o Hobbies
o Interests
o Additional Info

3
● Add stock photography (optional)

VOICE, STYLE AND TONE


Our brand voice is:

● {Adjective} but not {Adjective}


● Example: Our brand is professional but not boring

Brand Voice Statement:

Brand Tone Statement

Brand Style Guidelines

CONTENT TYPES + STANDARDS


The content type we will create are:

● Content Type One


o Standards of Performance
● Content Type Two
o Standards of Performance

Content types we won’t create (right now)

● Content Type One


● Content Type Two
● Content Type Three

FORMATTING GUIDELINES
● When to use H2 Headers

4
o Example
● When to use H3 Headers
o Example
● When to use bold/italicized text
o Example for bold text
o Example for italicized text
● Best practices for hyperlinking text
o One
o Two
o Three

IMAGERY
● What types of images are in our content:

Content Type Image Style

5
● Where does image credit and captions go
o Insert a mock design of where captions should be placed under images
and where and how image credit needs to be listed.
● Content Image Sizes

Content Type Image Size

DESIGN ELEMENTS
● Color Palette

HEX Code: Hex Code: Hex Code:


RGB: RGB: RGB:

6
● Typography
o Header font
o Subheader font
o Standard font
● Current Logo
o Attach file or link to where current logo is stored.
o Content Type:
▪ Include illustration of where logo needs to be placed.
o Content Type:
▪ Include illustration of where logo needs to be placed.
o Content Type:
▪ Include illustration of where logo needs to be placed.
o Content Type:
▪ Include illustration of where logo needs to be placed.

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