Professional Documents
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Planning
Section: B
Company’s Information:
The Indus Motor Company Limited was set up as a joint venture between the House of Habib
and the Toyota Motor Company Japan for the assembling, manufacturing and marketing of
Toyota Vehicles in Pakistan from 1990. Indus Motor Company Limited (IMC) is the sole
distributor of Toyota and Daihatsu vehicles through its various dealerships. (Indus Motor
Company 2012)
Indus Motor Company Limited (IMC) was made public limited and was listed on the stock
exchange in 1989 and it started production in 1993. Toyota Motor Corporation and Toyota
Tsusho Corporation have 25 % stake in the company whereas House of Habib is the major
shareholder.
Indus Motor Company Limited (IMC) has its production facility in Port Bin Qasim and has a total
area measuring over 105 acres. The plant is unique in nature as this is the only plant in the
world where Toyota and Daihatsu cars are being made under the same roof.
Mission Statement:
Action, commitment and teamwork to develop various new technologies for the perspective of
energy saving through introducing hybrid system which will help to reduce carbon footprint for
green environment. We deliver safety, comfortableness and futuristic customer needs through
premium quality and long-standing automobiles to become no1 in Pakistan.