LB Final - EBP

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Hotel and Restaurant and Tourism Management Program
A Business Plan presented to the
Faculty of the Institute of Hotel and Tourism Management
Far Eastern University, Manila, Philippines
In partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Tourism Management & Hotel and Restaurant Management
April 2020
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CHAPTER 1
EXECUTIVE SUMMARY
In this chapter, the entire idea and particulars of the business will be compressed in point by
point. It will be discussed in as simple as possible for the readers to easily catch up what the entire
entrepreneurs really want to present in the business plan. The readers will have the capacity to
envision the idea throughout this outline.
History
(Figure 1.1 Los Barberos Logo)
We were inspired to provide high-quality service that starts with the question of “Why do we
want to have a haircut?” to “I want to feel relaxed and escape the stress of life.” While talking
about our haircuts, we were intrigued on how we can offer a haircut the way we wanted our hairs
to be cut. We want not just a good haircut but also barbers that we can trust and from there on, we
conceptualize Los Barberos.
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Type of Business
Name Type of Amount

Partner
Owner 1 General 450,000.00 Php
Owner 2 Limited 361,450.57 Php
Total: 1,895,802.27 Php
(Table 1.1. Owners and Contribution of the Company)
Location
(Figure 1.2 Location via Google Map) (Figure 1.3 Floor Plan of the Rented Space)
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Los Barberos will be located in the vicinity of ECG Enterprises Commercial Building at 3rd
Floor, San Juan, San Ildefonso, Bulacan.
Unique Selling Proposition
CONSUMER INSIGHT PRODUCT TRUTH

+
USP = Los Barberos will offer an excellent quality of wide-range of services in a

relaxing ambiance for customers who want to try dapper barbershop at an affordable
price.
(Figure 1.4 USP Formula)
Uniforms
(Figure 1.5 Uniforms)
Los Barberos employee uniforms will be semi casual attire. Black Long sleeves with a neck or
bow tie and any color and type of pants. They are also required to wear a leather apron to match
their attire. Combination of classic and gentleman look.
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Perspective and Lay-out
(Figure 1.6 Floor Plan for Los Barberos)
(Figures 1.7 & 1.8 Layout Inside of Los Barberos)
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Direct Competitors
(Figure 1.9 Direct Competitors)
Direct competitors are the two or more businesses that offer the same products or services.
Since the business is new, there are direct competitors.
Indirect Competitors
(Figure 1.10 Indirect Competitors)
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Market Segmentation
(Figure 1.11 Bulls Eye Framework)
PROFESSION GENDER AGE
Students and Employees All sexual orientations. All Generations.

will be the main target Another goal of Los Regardless of new or old
market of Los Barberos. Barberos is to end the styles, good looks are for
stereotype that a dapper everyone.
barbershop serves men
only.
(Table 1.2 Basis of Market Segmentation)
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Target Market
(Table 1.3 Target Market)
SWOT
SWOT is a study that assesses the internal strengths and weaknesses of a business, as well
as the external opportunities and threats. It is a framework used to develop strategic planning.
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(Table 1.4 SWOT Table)
Value Proposition Framework - RUB
RELEVANCE UNIQUENESS BELIEVABLE

(Pain points of the un- (Differentiation) (Proof)
served market)
> Filipino people are hard > Los Barberos will bring a > With our unique, cozy
working and most of them unique mode of relaxation ambiance and relaxing
want to feel relaxed after a and fulfillment to all the services such as massage,
hard day of work. ladies and gentlemen. haircut and spa, Los
Barberos can give the
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satisfaction they need.
> Cheaper but low quality > Los Barberos will have a > Barbers of Los Barberos
of services. regular haircut of Php will be trained by a
150.00 but having barbers professional barber who
that are all professionally works at Mans Barbershop.
trained, it is worth every Also, they’re required to
penny. have certification from
TESDA for Barber and
Grooming.
> From neighborhood > Not all neighborhood > The cuts will be based on
barbershop to Dapper barbers can cut your hair the current trends and old
Barbershop. depending on the way you school style. Hence,
want it to happen. Los barbers of Los Barberos
Barberos is the first dapper will be highly trained
barbershop in the location professionals. Allowing
that has skills of cutting customers to confidently
your hair based on the choose their hairstyle.
current trends.
>No shop is a one stop > Los Barberos will offer > Customers, particularly
shop. spa, massage, facials, men, don't want to go to
tattoo, and haircuts. Wide another shop just to get the
range of choices for a other stuff they want.
customer who wants a lot Los Barberos will be a one
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of services. stop shop of services for

men and women.
(Table 1.5 Value Proposition Framework by Go, Josiah)
Promotional Activities
Los Barberos will use the Integrated Marketing Framework to build effective promotional
activities, such as: Advertising, Promotional Selling, Sales Promotion, Direct Marketing, and
Public Relations.
(Figure 1.12 Los Barberos Marketing Framework)
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Financial Overview
And for our Financial Aspect, due to the current situation (COVID 19) on which the classes
were suspended, our class was not able to discuss this part of the EBP Paper. But good thing for
our group, we were able to completely fill-out the Financial Reporting Template (FRT) that was
prepared by the Institute of Accounts, Business and Finance (IABF) Department of Accountancy.
The said template was required to be used by the University for the subject EBP.
Admittedly, it was not easy to understand and make assumptions for the completion of the
template. But with the assistance of our classroom adviser on which we even held lectures and
clarifications over the phone, we were able to do it.
As shown in the P&L report of the template, we’ll have an income after tax of Php 453,009
for the 1st year, Php 1,299,997 for the second year, Php 2,117,734, Php 3,182,934 and Php
4,429,606 for the 3rd, 4th and 5th year respectively. While for the Return of Investment, it is
reflected under the Financial Highlights of the template that used the term Payback Period which
is 1.58.
(Figure 1.13 Profit or Loss Projection)
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(Figure 1.14 Financial Highlights)
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CHAPTER 2
MANAGEMENT ASPECT
This Chapter includes: The history of the business, type of business, company profile,
location, services offered, vision, mission, objectives, logo, organizational structure, job
description of employees, salaries and wages and hiring of personnel.
LOS BARBEROS
Experience timeless dapper cuts.
History
Los Barberos is a dapper barbershop that provides side-swept technique giving a full-bodied
haircut and tidy appearance. We were inspired to provide high-quality service that starts with the
question of “Why do we want to have a haircut?” to “I want to feel relaxed and escape the stress of
life.” While talking about our haircuts, we were intrigued on how we can offer a haircut the way
we wanted our hairs to be cut. We want not just a good haircut but also barbers that we can trust
and from there on, we conceptualize Los Barberos.
Los Barberos comes from a Spanish word which means “The Barbers”. Being a dapper
man is not having a tidy dress but also a tidy way of living. Our services are performed in an
environment of the 1900’s fixtures provided by different insights and visions by the owners.
We exclusively fuse the classic and modern barbering to give you a dapper look! We
provide a wide range of quality service not just for men but also for women, as we respect the
heritage of classic barbering and incorporate it in our haircuts. Classic barbering with the twist of
modern style: a result of trendy and fashionable Gentleman.
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Type of Business
The type of business is partnership as it is owned by five entrepreneurs who oversee all the
aspects of the business. The Business Management, Tasks and all profits will be shared and
handled equally.
Partnership
A partnership is a form of business where two or more people share ownership, as well as the
responsibility for managing the company and the income or losses the business generates.
Owners of the Company
Name Type of Partner Amount
Owner 1 General 450,000.00 Php
Total: 1,895,802.27 Php
(Table 2.1 Owners and Contribution of the Company)
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Capitalization Requirements
The business proponents are currently 4th year students taking up Hotel and Restaurant
Management and Tourism Management at Far Eastern University whose aspiration is to establish
a dapper barbershop in the city of San Ildefonso. General partner will contribute 450,000.00 Php.
The limited partnership will contribute 361,450.57 Php each to complete the 2,000,000.00 Php
capitalization needed.
Location
(Figure 2.1 Location via Google map)
Los Barberos will be located in the vicinity of ECG Enterprises Commercial Building at 3rd
Floor, San Juan, San Ildefonso, Bulacan. It will be surrounded by numerous educational
institutions such as St. John School, Montessori de San Ildefonso, St. Paul High-school, Veritas
Learning Center, Liceo de Buenavista and in front of another commercial building which has a
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restaurant. There is also a Church (San Ildefonso Parish Church), Basketball Court, 7/11, and
Gasoline Station, and Savemore supermarket nearby.
(Figure 2.2 Floor Plan of the Rented Space)
(Figure 2.3 Hallway of the Building) (Figure 2.4 ECG Building)
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(Figure 2.5-2.6 Actual Rented Space 72 sqm, 25,000 PHP per month)
Services
Los Barberos is a dapper barbershop and we want all of our clients to feel the warm,
comfortable and relaxing feeling inside our establishment just like the feeling of being at their
own homes.
Basic Services:
Gentleman's Haircut…………. Php 150
Haircut with Clipper or shear: with a famous hot towel. No beard work included.
Gentleman’s Cut and Rinse………. Php 250
Gentleman's Haircut + Beard……….. Php 200
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Haircut and beard line up.
The BarBrow!............... Php 200
Haircut and eyebrow shape up.
Hair Spa……… Php 500
Dandruff-free with our aloe vera hair spa treatment.
G.O.A.T (Greatest Of All Time)............. Php 950
Eyebrow shape up, beard line up, hair spa, rinse, and style of your choice, along with hot
steam towel and straight razor shave, and choice of drink (Coffee or Beer).
Special Services:
Hair Coloring……….. Php 500 (depends on length)
Hair art………. Php 100
Shampoo and blow-dry…….. Php 50
Facial detox…….. Php 800
Other Services:
Ear Cleaning…… Php 200
Classic Manicure…… Php 120
Classic Pedicure…….. Php 150
Foot Spa…….. Php 300
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Whole-body massage……. Php 500
Leg Massage……… Php 300
Scalp Massage…….. Php 200
Spectator Burnishing…………. Php 150
Shoes shine at its finest.
Los Bordados!................ Php 300 and above (depending on the design)
A tattoo art from our tattoo artist.
Mini-Bar:
Nacholibre……. Php 100
Chili beef and cheese nachos.
Garlic Peanuts…….. Php 50
Beverages:
San Miguel Light….. Php 85
San Miguel Pale……. Php 85
Brewed Coffee……. Php 40
Coke……. Php 20
Royal……. Php 20
Sprite……. Php 20
Bottled Water…… Php 20
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Essential Products:
Los Barberos Pomade……. Php 150
Shoe Shine……… Php 45
Vision
In 2023, Los Barberos will be the preferred dapper barbershop for a slick and neat
appearance in the city of San Ildefonso, committed to the professional services our team has
to offer. In the same year, Los Barberos will expand to neighboring towns and cities with a
target of 5 branches.
Mission
Los Barberos is a dapper barbershop that aims to provide a comforting yet exciting old-
world gentleman’s club atmosphere. Los Barberos aims to deliver a friendly environment and
exceptional service to our customers through our highly skilled team of professionals. Our
goal is to provide a quality of service in which clients can always come and escape the stress
of life.
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Objectives
Los Barberos is a dapper barbershop that provides a good quality of relaxation. We

believe that even a barbershop like us can be an extension of our customer’s home. The
business’ objectives are as follows:
 To provide high-quality customer service experience at reasonable prices.

 To provide a comfortable setting for relaxation and escape to stress of everyday life.
 To be able to make our customers feel the warmth of being at home while giving a good
customer service experience.
 To welcome our customers with a pleasing personality, from all our friendly crews and
barbers.
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Unique Selling Proposition (USP)
CONSUMER INSIGHT PRODUCT TRUTH
Nowadays, consumers always want Los Barberos will offer a lot of services at
something new in their table. People are an affordable and cheaper price compared
willing to spend just to try a new product to other existing dapper barber shops. We
or service. According to the data gathered don’t just cut hairs but we also have our
by the business proponents, most of the tattoo artist, a vintage and relaxing
respondents said that they are willing to ambiance, well trained barbers, spa, shoe
try dapper barbershop because they want a shining and mini-bar. Truly that there are
new experience and a cozy ambiance. On a lot of barbershops in the city today but
the other hand, consumers think that we are more than a barbershop that you
dapper barber shops are too expensive can trust.
compared to neighborhood barber shops.
(Table 2.2 USP Formula)
USP: Los Barberos will offer an excellent quality of wide-range of services in a

relaxing ambiance for customers who want to try dapper barbershop at an affordable
price.
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Logo
(Figure 2.7 Logo)
Our logo has scissors, the tool used by our barbers during the early years, way back
before razors existed. We chose black and white as colors because those colors are appealing
to men’s eyes. According to Ashton Hauff (2018), black is commonly seen in professional
attire, luxury products, and limos. It is a color of sophistication. On the other hand, white
represents purity and cleanliness. Therefore, the proponents of the business combined them to
have an image of elegance and clean look after a haircut. We put dapper barber shops in the
logo for our customers to know what makes us different from our neighborhood barber shops.
Key Operations
Los Barberos is located in the vicinity of ECG Enterprises Commercial Building at 3rd
Floor, San Juan, San Ildefonso, Bulacan. We will offer dapper cuts, both classic and modern
including new trend faded and taper.
OPERATING HOURS: BUSINESS HOURS:

11:00-20:00 10:00-21:00
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Barber Schedule:
Barber 1 & 2 11:00-19:00
Barber 3, 4 & 5 13:00-21:00
Organizational Structure
A system used to define a hierarchy within an organization. Los Barberos will hire five
barbers and a tattoo artist. The store will be monitored by the operations manager.
(Figure 2.8 Organizational Chart)
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Job Description
This includes the essential job requirement, job duties and responsibilities of every
position from the organizational chart.
POSITON OPERATIONS MANAGER
Job Description: ⮚ Checks the work and production of

the business
POSITON BARBERS & TATTOO ARTIST
Job Description: ⮚ Provide the needed operational

requirement.. Develop training
procedures and guidelines on how
to do duties better.
Job Task: ⮚ Provide the service needed for

customers.
⮚ Provide good customer service.
⮚ Keep the shop tidy and
presentable.
⮚ Greet guests and welcome them
⮚ Answer questions, address
complaints and give suitable
information.
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⮚ Preparation of equipment for

participants.
⮚ Provide instruction to novice
participants.
⮚ Clean and care of facilities and
grounds.
⮚ Generating and distribution of
promotional materials.
(Table 2.3 Job Description)
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Salaries and Wages
The salaries of the employees will be Php. 200.00 fixed daily allowance.
Each barber has a quota of 3 customers per day, if exceeded then the following sales per
barber will be divided by the owner and the barber as their commission.
40% = barber 60% = owners.
TIP Policy:
Barbers will get the 100% tip given to them by their client. Owners will not be allowed to
go through their tip and it is excluded in their salary computation.
(Table 2.4 Minimum Wage for Region III)
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(Table 2.5 Productivity Projection for Regular and Premium Haircut)
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(Table 2.6 Sales Projection applying 10% and 20% discount for students)
Mandatory Government Benefits
These are the updated benefits that the Department of Labor and Employment
implemented for the employees of a company. This includes:
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(Table 2.7 Compliance Guide)
Meal and Rest Periods
Employees are required to take a break for at least ten (10) to thirty (30) minutes from a
continuous 8 hours of work.
Social Security System (SSS)
Business owners are obliged to register their employees to SSS to ensure that these
employees are covered with insurance benefits, such as disability, sickness, maternity, death
and others, in accordance with Republic Act No. 8282. Members of SSS are protected from
illnesses such as sickness, disability, maternity, seniors and death.
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Phil Health
Business owners must register their employees to Phil Health, which covers health
insurance. Employees and employers have access to services, including inpatient care,
deliveries and outpatient treatment.
13th Month Pay
Employees shall receive a bonus salary equivalent to 1 month, regardless of the nature of
his/her employment. It is prescribed by Philippine labor law as a mandatory benefit and
should not be confused with the “Christmas Bonus”.
Service and Incentive Leave
Employees are granted five (5) days of absence with pay providing the right to service
incentive leave to every employee who has contributed at least one (1) year of service with
five (5) days with pay.
Hiring of Personnel
Submission of Resume
For the initial process of the employment, a candidate must submit the following:
1. 1x1 picture
2. Resume
In this process the employer will narrow down the possible candidates and will select the
best possible individual for the job depending on the skills and level of experiences indicated
in their resume.
Applicant Evaluation
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The filtered down applicants are now being thoroughly evaluated. The management will
do background checks on applicants who appear promising, checking on possible criminal
records or other serious issues. This is also the time where the management will contact the
possible individuals for the interview.
Interview
This test allows the hiring management to know if they are fit for Los Barberos.
Furthermore, it will tell more about the candidate in a face-to-face interview. They are judged
based on their punctuality, proper hygiene and manners. Once the interviews have been
completed, candidates will be selected on the assumption of the results on their resumes and
the interview.
Background Check Performance
Before the applicant has been hired they must do a background check performance first,
which can determine if their skills can uphold the reputation for Los Barberos. They are
evaluated based on the practical skills.
Hiring
The management will discuss to the newly hired employee the schedule on when are
going to start whether it's via email, text or phone call. Moreover, the salaries and wages
depending on the position that they are hired for, benefits that they will receive and the
required papers to process the employment.
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Los Barberos’ Hiring Process
This shows how Los Barberos will conduct their hiring process. It is important for the
company to filter their employees based on their skills and abilities in barbering.
(Figure 2.9 Process of Hiring)
Orientation
For a long-term investment in employees, an Orientation is a must.
It is the initial process that provides access to basic information, programs and services
and gives clarifications to the employee’s job, duties and roles in the organization. The
objectives of the orientation are:
 Help them understand the business main objective, mission and vision and the quality
of values required and can be acquired.
 Help the employees to have a positive working attitude to have a good Last Interview
foundation that will help them in achieving the business mission and objectives.
 Help the employees to understand the responsibilities and help them how to support
each other’s roles in the organization.
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 Help the employees adjust to their specific roles in the organization and excel in the
specific task they’ve been assigned.
Training
The Hired applicant must now do 7 day training in Los Barberos to fully grasp the ropes
in the establishment. Furthermore, they will also be trained on how the daily operations of Los
Barberos will start and end and how they will present themselves in front of the customer.
Performance Appraisal
It is a process of appraising the performance of the employees by comparing present

performance to the standard which has been communicated to the employees. This is
subsequently followed by providing feedback about their performance level for the purpose of
improving their performance as needed by the organization. The appraisal will show strength,
weakness, and ways to develop or improve the employee’s skill. The performance appraisal
will cover:
● Achievements ● Leadership
● Attendance ● Management
● Communication Skills ● Problem Solving
● Cooperation ● Productivity
● Drive ● Time Management
● Flexibility
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GANTT chart
A Gantt chart is a horizontal bar chart showing the start and end dates of each task within
a project. It shows the task on the vertical axis and time on the horizontal axis. The task is
shown sequentially. Los Barberos started to prepare the business in February 2020.
Activities February May August Septemb Decemb January

2020 2020 2020 er 2020 er 2020 2021
Conceptualization
Feasibility study
Research analysis
Contribution of capital
Menu making and

product analysis
Looking for suppliers
Registration of business
permits
Buying of equipment
and utilities
Hiring of employees
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Marketing of products
through word of mouth,
social media etc.
Dry run for business

operations testing and
branding
Soft Opening
Grand Opening
(Table 2.8 GANTT Chart)
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CHAPTER 3
TECHNICAL ASPECT
The technical aspect of this entrepreneurial venture tackles the system and workflow of
the business. Machineries, equipment, furniture and fixtures, supplies. and the raw materials
of the business’ products are thoroughly chosen for an operational business.
Product Concept
Conceptualizing the services of Los Barberos was inspired by classic dapper cuts. The
entrepreneurs insert a variety of services such as haircut, massage, spa, tattoo, at an affordable
price but as quality as other dapper barbershop. Los Barberos came from a simple question of
“Why do you choose your barber?”. The formula of conceptualizing Los Barberos’ concept
came from the owners themselves, it was inspired based on what they want to experience in a
salon or barbershop.
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(Figure 3.1 Los Barberos Menu Board)
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Production Process
(Figure 3.2 Production Process)
Raw materials are kept in drawers and then will later be prepared when the barber shop
opens. After which, the tools will be checked if there are any stains or if it’s in good
condition, also the furniture will be cleaned and checked for any damages. Also, if everything
is checked, the barbershop will be opening and will welcome customers and by the time the
barber shop is open, customers will have to choose if they are willing to have an extra service
from our dapper barber shop. They can choose from a variety of services from shoe polishing,
or if they want to have a tattoo, hair spa, facial to manicure, foot spa and many more! And
when customers their cut or have tried different services it’s time to give them their bill.
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Customers can now then give the payment at the cashier or give any tip to their barber if they
want to. And last is bidding goodbye to the customer and hope that they have a good
experience and try our other services the next time they have a cut again.
Benchmarking
Benchmarking is the practice of measuring and comparing business from other

companies in terms of their services and products that the competitor considered as the “best
in the industry”. By doing so, the company will break down the factors on what makes it the
best in the market and how it will apply to your own company. Furthermore, it’s also a way
for companies to implement changes that can produce considerable improvements in the
company
Los Barberos vs John Barbers
Service John Barbers Los Barberos
Name Price Price
Gentleman’s Haircut 350.00 Php 150.00 Php
Gentleman’s cut and

rinse 420.00 Php 250.00 Php
Haircut + Beard 250.00 Php 200.00 Php
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Eye brow Trim 150.00 Php 200.00 Php
Hair Spa 1,000.00 Php 500.00 Php
Hair Coloring 1,200.00 Php Php. 500.00++
Facial 800.00 Php 800.00 Php
Shampoo & Dry 100.00 Php 50.00 Php
Ear Cleaning 350.00 Php 200.00 Php
Manicure 250.00 Php 120.00 Php
Pedicure 250.00 Php 150.00 php
Foot Spa 500.00 Php 300.00 php
Whole-body Massage 800.00 php 500.00 Php
Leg Massage 400.00 Php 300.00 Php
Scalp Massage 200.00 Php 200.00 Php
(Table 3.1 Services Benchmarking of John Barbers, Arguirre St. Makati City)
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Los Barberos vs Dapper Club PH
Service Dapper Club Los Barberos
Name Price Price
Gentleman’s
Haircut 300.00 Php 150.00 Php
Gentleman’s
cut and rinse 380.00 Php 250.00 Php
Haircut +
Beard 310.00 Php 200.00 Php
Eye brow Trim 230.00 Php 200.00 Php
Facial 800.00 Php
Shampoo &
Dry 50.00 Php
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Ear Cleaning 330.00 Php 200.00 Php
Manicure 250.00 Php 120.00 Php
Pedicure 280.00 Php 150.00 php
Foot Spa 590.00 Php 300.00
Whole-body
Massage 620.00 php 500.00 Php
Leg Massage 250.00 Php 300.00 Php
Scalp Massage 260.00 Php 200.00 Php
Shoe-shining 230.00 Php 150.00 Php
(Table 3.2 Services Benchmarking of Dapper Club PH, Kalayaan Ave Makati, Metro
Manila)
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Los Barberos vs Felipe and Sons
Service Felipe and Sons Los Barberos
Name Price Price
Gentleman’s
Haircut 300.00 Php 150.00 Php
Gentleman’s
cut and rinse 450.00 Php 250.00 Php
Haircut +
Beard 595.00 Php 200.00 Php
Eyebrow Trim 200.00 Php
Facial 995.00 Php 800.00 Php
Shampoo &
Dry 50.00 Php
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Ear Cleaning 200.00 Php
Manicure 120.00 Php
Pedicure 150.00 php
Foot Spa 300.00
Whole-body
Massage 500.00 Php
Leg Massage 300.00 Php
Scalp Massage 200.00 Php
Shoe-shining 200.00 Php 150.00 Php
(Table 3.3 Services Benchmarking of Felipe & Sons Ortigas Center, Pasig, Metro Manila)
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Mini-Bar Costing
Nacho Libre
Ingredients Product Cost Quantity
Soy Sauce Datu Puti Php 25.00 1 Liter
White
vinegar Datu Puti Php 25.00 1 Liter
Sugar SM Bonus Php 30.00 1 kg
Garlic Pre packed Php 50.00 ½ kg
Peppercorn McCormick Php 50.00 1 sachet
Ground
Pork McCormick Php 190.00 1 kg
Tomatoes Pre packed Php 50.00 1 kg
Red onion Pre packed Php 50.00 1 kg
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Fish sauce Datu Puti Php 35.00 ½ litter
Black
pepper McCormick Php 50.00 1 sachet
Cheese
sauce Members Mark Php 200.00 1 can
Whole milk Magnolia’s Php 65.00 1 liter
Tortilla
chips Nachitos Php 100.00 1 pack
Green
onions Pre Packed Php 50.00 1 kg
(Table 3.4 Mini Bar Costing)
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Garlic Peanuts
Garlic Peanuts
Ingredients Product Cost Quantity
Peanuts SM Bonus Php 100.00 1 pack
Garlic Pre packed Php 50.00 1/2 kg
Oil Minola Php 55.00 1 liter
Salt McCormick Php 50.00 1 sachet
Balck
Pepper Mccormick Php 50.00 1 sachet
(Table 3.5 Garlic Peanuts Costing)
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Beverages Costing
Product Cost Quantity Selling Price
San Miguel Light

Php 85.00
(330 ml) Php 890.00 (per case) 10 case (240 bottles)
San Miguel Pale (330

Php 85.00
ml) Php 890.00 (per case) 10 case (240 bottles)
Brewed Coffee
Php 40.00
(Basilio) Php 500.00 1 pack
Coke (237 ml) Php 1,200.00 10 case Php 20.00
Royal (237 ml) Php 1,200.00 10 case Php 20.00
Sprite (237 ml) Php 1,200.00 10 case Php 20.00
Bottled Water Php 1,080.00 10 bundle Php 20.00
(Table 3.6 Beverage Costing)
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Machinery & Equipment
This part indicates the equipment and tools that we need in our business. In machinery
and equipment includes: Trimmer, Barber Pole, Clipper, Towel warmer, blower, hair spa
steamer, aircon, cctv and mini refrigerator
Item Quanti Unit Price Total Photo:

ty
Trimmer (Razor) 5 Php 3,350.00 Php

16,750.00
M338 Barber 1 Php 5,060.00 Php

Pole 5,060.00
Clipper 5 Php 6,850.00 Php

34,250.00
(Magic Clip
Cordless)
Page | 54

27,500.00
(Finale)

31,500.00
(Detailer)
Blower 3 Php 1,500.00 Php

4,500.00
Page | 55
Towel Warmer 1 Php 6,500.00 Php

6,500.00
HairSpa Steamer 1 Php 8,889.00 Php

8,889.00
Aircon 1 Php 18,998.00 Php

18,998.00
Page | 56
CCTV 3 Php 719.00 Php

2,157.00
Mini 1 Php 3,999.75 Php

Refrigerator 3,999.75
Total Php
160,103.75
(Table 3.7 Machineries & Equipment price)
Furniture & Fixtures
For the furniture and fixtures includes: Barber Chair, Shampoo Chair, Barber Mirrors,
Wooden Shelves, Lighting Fixtures, Wooden Bench, Wooden Chair, Bar Stool, and Wooden
Table.
Item Quantity Unit Price Total Photo:
Barber Chair 5 Php 19,250.00 Php

96,250.00
Shampoo 1 Php 10,000.00 Php

Chair 10,000.00
Page | 57
Barber 5 Php 4,000.00 Php

Mirrors 20,000.00
Wooden 1 Php 3,500.00 Php 3,500.00

Shelves
Lighting 5 Php 3,500.00 Php 17, 500

Fixtures
Wooden 1 Php 1,800.00 Php 1,800.00

Bench
Wooden 3 Php 600.00 Php 1,800.00

Chair
Bar Stool 3 Php 750.00 Php 2,250.00
Page | 58
Wooden 1 Php 1,300.00 Php 1,300.00

Table
Total: 154,400.00
(Table 3.8 Furniture and Fixtures)
Office Supplies
For the office supplies: Scissors, nail clippers, nail file, nail buffer. nail art brushes,
tweezers, cuticle scissors and foot files.
Scissors 5 Php 492 Php 2,460
Nail Clippers 2 Php 70 Php 140
Nail File 1 set Php 167 Php 167

(10pcs.)
Page | 59
Nail Buffer 2 Php 20 Php 40
Nail Art 2 Php 120 Php 240

Brushes
Tweezers 2 Php 99 Php 198
Cuticle 3 Php 60 Php 180

Scissors
Page | 60
Foot Files 3 Php 37 Php 111
Total: Php 1,065 Php 3,536
(Table 3.9 Office Supplies with Corresponding Prices)
Barber Tools
For barber tools: Labaha, spray gun, face and neck brush, knuckle brush, fade brush,
different kinds of comb, barber map, cape, crocodile hair clip, towel, hair towel, foot spa
basin.
Labaha 5 Php 350.00 Php 1,750
Page | 61
Spray Gun 5 Php 150.00 Php 750
Face and 5 Php 150.00 Php 750

Neck Brush
Knuckle 5 Php 150.00 Php 750

Brush
Page | 62
Fade Brush 5 Php 150.00 Php 750
Comb (set) 5 Php 200.00 Php 1,000
Comb (yuan 5 Php 75.00 Php 375

bo t208)
Comb (toni & 5 Php 75.00 Php 375

guy 06925)
Barber Mat 5 Php 550.00 Php 2,750
Page | 63
Cape 5 Php 250.00 Php 1,250
Crocodile 1 pack Php 150.00 Php 150

Hair Clip
(10 pieces)
Towel 2 packs Php 350.00 Php 700
(13x33 White (12

for face) pieces/pack)
Page | 64
Hair Towel 2 packs Php 750.00 Php 1,500
(15x31 Blk (12

for hair) pieces/pack)
Wooden Foot 3 Php 200.00 Php 600.00

Spa Basin
TOTAL: Php 3,550 Php 12, 750
(Table 3.10 Barber Tools with Corresponding Prices)
Consumables
Neck Tissue 10 Php 250.00 Php 2,500
(Blk/Wht)
Alcohol 1 gal Php 450.00 Php 450
Page | 65
Dorco Blade 1 pack Php 270.00 Php 270
(bulk) (12 pieces)
Shampoo 2 Php 250.00 Php 500
Conditioner 2 Php 250.00 Php 500
Gloves 2 pacls Php 250.00 Php 500

(Washable)
20pcs/pack
Tonic 3 Php 150.00 Php 450
Hair Color 5 Php 350 Php 1750
Ear Cleaner 2 (kit) Php 66 Php 132
Nail Polish 10 Php 45 Php 450
Nail Polish 3 (30 mL) Php 25 Php 75

Remover
Cotton Swabs 2 packs Php 40 Php 80

(200 pcs)
Page | 66
Pomade 5 pieces Php 50.00 Php 250.00
Shoe Shine 5 pieces Php 35.00 Php 175.00
TOTAL: Php 2,065.00 Php 8,082.00
(Table 3.11 Consumables)
Cleaning Supplies
Item Quantity Unit Price Price
Mop 2 Php 175.00 Php 350.00
Broom 2 Php 150.00 Php 300.00
Cleaning soap 2 pack Php 145.00 Php 290.00
Dustpan 2 Php 80.00 Php 160.00
Trash bin 3 \Php 250.00 Php 750.00
Waste container 1 Php 1,050 Php 1,050
Page | 67
Php 2,900
TOTAL:
(Table 3.12 Cleaning Supplies)
Safety Equipment
Item Quantity Price
Fire extinguisher 1 Php 5,020.50
First aid kit 1 Php 1,300.00
TOTAL: Php 6320.00
(Table 3.13 Safety Equipment)
Page | 68
Uniforms
(Figure 3.3 Uniforms)
Los Barberos employee uniforms will be semi casual attire. Black Long sleeves with a
neck or bow tie and any color and type of pants. They are also required to wear a leather
apron to match their attire. A combination of classic and gentleman look.
Utility Usage
Utilities Price per month
Electricity (Meralco) Php 4,000.00
Water (Primewater) Php 500.00
Wifi and telephone Php 1,299.00
(PLDT Home DSL)
Page | 69
Total Php 5,799.00
(Table 3.14 Utility Usage and Wi-Fi)
Rent
Rent Price per month
Rent 27 sqm Php 25,000
Security Deposits Php 50,000
Advances Php 50,000
(Table 3.15 Rental Amount)
Permits and Licenses
Department of Trade and Industry (DTI) certificate: Any enterprise under single
proprietorship is required to register with the DTI. The agency issues this certificate of
registration.
Business Name Registration Certificate from DTI: Secures the name of the company from
being used by someone else.
Page | 70
Securities and Exchange Commission (SEC): Any corporation and partnership need to
register with the SEC to acquire the Certificate of Compliance and the Certificate of
Incorporation.
Barangay clearance: All businesses need to register with the specific barangay in the
municipality or city where the business will operate.
Requirements:
1. Community tax certificate or cedula

2. Application form
3. Valid ID (SSS ID, passport, postal ID, or any government-issued ID)
Bureau of Internal Revenue (BIR) Form #0605: The business must register with the BIR
and apply for a business taxpayer identification number (TIN), registration of books of
accounts, and authority to print.
Liquor Permit (DTI): The business must have this permit for them to be allowed in selling
liquors.
Mayor’s Permit: This permit is one requirement for every business or company to operate in
the Philippines.
Requirements:
1. DTI Business Name Certificate for Self-Employed Individuals

2. SEC Registration Certificate for Corporations and Partnerships
3. If the nature of your business is similar to that of cinemas, malls,
restaurants, then public liability insurance is needed.
4. SSS
5. Community tax certificate or cedula
Page | 71
6. Lease contract or tax declaration

7. Barangay clearance
Permits and Licenses Price
Department of Trade and Industry Php 500.00
Securities and Exchange Php 3000

Commission
Barangay clearance Php 500.00
Bureau of Internal Revenue Php 500.00
Mayor’s permit Php 5000.00
Total Php 9,500
(Table 3.16 Permits & Licenses)
Page | 72
Quality and Safety Measure
For Los Barberos Quality and Safety Measure we will be using the Plan-Do-Check-Act
concept, a process that will instruct Los Barberos throughout the four steps of improvement.
(Figure 3.4 Quality and Safety Measures)
Plan - Los Barberos will check and measure the current standard of the Barbershop, and will
definitely come up with ideas on improvements, identify the improvements we have come
up and will be implemented, set objectives, and lastly make a plan of action.
Do - Implement the plan that Los Barberos have come up. But assured that the process will
not be affected nor change, Los Barberos will provide training that will increase awareness
and add controls that will prevent or avoid problems in the future.
Check - Los Barberos will examine the results and make any corrections or preventative
actions that the desired outcome will be insured.
Act - All the details that have been analyzed or inspected by the Management Team of Los
Barberos will become permanent or if some further changes are needed.
Proper Waste Disposal
Page | 73
Los Barberos proper waste disposal will be set up based on the benchmarking we
gathered from the different well known dapper barbershop in the country.
Since Losbarberos does not only offer basic/common services in a regular dapper barbershop
but also food and beverages, we decided to come up with an idea that we should segregate the
contaminated to general waste.
(Figure 3.5 Proper Waste Disposal)
Los Barberos will install Recycling trash bin for both contaminated and general waste.
(Figure 3.6 Waste Disposal)
Page | 74
(Figure 3.7 Disposal for Hazardous Waste)
Page | 75
Perspective & Layout
(Figure 3.8 Floor Plan for Los Barberos)
Figure 3.8 shows the floor plan for Los Barberos. As we can see, the plan is to have not
just a wide range of satisfying services but also a cozy, spacious and relaxing ambiance for
customers. There will be a lounge with wooden couch where customers can sit and feel
comfortable while waiting, a mini-bar where our customers can order drinks and nuts.
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(Figure 3.9-3.10 Los Barberos’ Interior Design)
The design will be an earthy type of features which will match the ambiance and theme
of the Los Barberos. We will be having five barbers; each barber has their own mirror and
light on top of their position. Those lights are made of wood. A tiled floor and a wooden
feature of walls is the plan for Los Barberos. Aside from that, we will also be having wooden
shelves to display our products such as: pomade and shoe shiner.
Page | 77
(Figure 3.11 Layout Inside of Los Barberos) (Figureno.3.12 Mini-Bar Lay-Out)
The tattoo area will be positioned before the shampoo area, but it will be separated by
walls and will cover by curtains to give the customers the privacy they wanted while having
their tattoo. For the mini-bar, we will display bottles of hard liquors and beers in a
professional manner just like a wine cellar on top of the shelves. Also, we will be having bar
chairs for customers who want to wait and drink in the mini-bar.
Page | 78
CHAPTER 4
MARKETING ASPECT
Marketing is the action or process of promoting, selling and distributing a product or

service. It is the business process of creating relationships with the customers and retaining
the customers by satisfying their needs and wants. The objective of marketing is to make the
product or service recognized to the market. Marketing aspect seeks to determine the target
market, the demand and supply of the product and the competition that refers to the product,
price, place and promotional strategies.
The proponents of the business will use the Bulls Eye Framework in segmenting the
possible target market of Los Barberos Moreover, for promotional strategies, the proponents
will use Integrated Marketing Communication promotion tools such as: Advertising, Personal
Selling, Public Relations, Direct Marketing and Sales Promotion.
Overview
Los Barberos is a dapper barbershop that provides side-swept technique giving a full-
bodied haircut and tidy appearance. We exclusively fuse the classic and modern barbering to
give you a dapper look! We provide a wide range of quality service not just for men but also
for women, as we respect the heritage of classic barbering and incorporate it in our haircuts.
Classic barbering with the twist of modern style: a result of trendy and fashionable
Gentleman. Los Barberos will be located in the vicinity of ECG Enterprises Commercial
Building at 3rd Floor San Juan, San Ildefonso - Bulacan where the target market will mainly
consist of students, and local residents. Also, through the use of surveys, it will take
suggestions and feedback from the customers to know what are the things that are needed for
improvement to help us transition from a newly entrant business to a well-known dapper
barbershop.
Business Sector
Page | 79
Our business is in the tertiary sector because we provide services. It is also known as the
service sector. Hospitality industries such as hotels, restaurants, resorts are part of the tertiary
sector. As part of the service sector we need to treat our customers with decency and serve
them an excellent quality of service. It is a fact that our business is more on haircuts, but we
are more than a haircut, we offer personal services. We are more than just a barbershop you
can trust. We want our customers to be interested and to let each individual know the concepts
of our barbershop.
Industry Description
The type of business industry that the business proponents have chosen to enter is the
hospitality service industry. Customer Satisfaction is our main objective. We focus our
services on what the people want more than what the people need; unlike other industries.
➢ Customer Satisfaction defined as the measurement to determine how happy customers are
with your product or services. According to the data gathered by the business’ proponents:
customers get satisfied at a barbershop when they have a unique, relaxing and cozy ambiance.
Also, if the haircut they want was perfectly executed by barbers.
➢ In the Philippines, one of the few and fastest growing – under and non-college grad required
professional industries, is the beauty and grooming industry. With over 15 million barber and
beauty shops, as well as, an army of barbers, stylists and juniors throughout the country, the
multi-trillion peso mega industry ranks in the top 5 careers: along with real estate, BPO/call
centers and food & beverage (F&B). Also, according to The Philippines’ Department of
Labor and employment (Filipino: Kagawaran ng Paggawa at Empleyo, commonly abbreviated
Page | 80
as DOLE), barbers, hairdressers and beauticians are in demand and are occupations which top
the list of hard-to-find employees (The Philippines Magazine International, January 11, 2018).
(Figure 4.1 Annual Survey for Philippine Business Industry)
According to the 2016 Annual Survey of Philippine Business and Industry (Released:
January 17, 2019), among industries, beauty parlor activities registered the highest number of
establishments at 3,661. Most of the workers of the sector were employed in beauty parlor
activities with 27,815 workers or 34.6 percent of the total employment.
Page | 81
Competitors
Direct Competitors
(Figure 4.2 Direct Competitors)
Direct competitors are the two or more businesses that offer the same products or
services. Since the business is new, there are direct competitors. These are Excellent Pare
Barbershop, Encarnacion, Amang’s barbershop and Kokoy’s. These direct competitors are all
neighborhood barbershops. They only offer a regular haircut. The price range for these
neighborhood barbershops range from 50-80 Php.
Page | 82
Indirect Competitors
Indirect competition is the conflict between vendors whose products or services are not
the same, but could satisfy the same consumer needs, which is basically in our case, complete
service for men and women’s grooming. These following indirect competitors don’t have Los
Barberos services; they offer specific services per establishment. These are Twin Angels Nail
Spa, Jessica’s Facial Care and Spa, Candy’s Salon. Ask Salon and Spa, The Beauty House,
Jayzel Beauty Salon, and Elv’s Le Salon and Spa.
(Figure 4.3 Indirect Competitors)
Page | 83
Major Player(s)
(Figure 4.4 Logo of Cut Encarnacion)
Based on the location, Cut by Encarnacion Francisco is identified as the major player.
Aside from being cheap, they have many branches and known salons. But their location from
Los Barberos is 2Km away and it is far from the main city compared to Los Barberos’
location.
Page | 84
Market Segmentation
(Figure 4.5 Bulls Eye Target Market Framework)
Bulls Eye Target Market - Customers who are main targets of Los Barberos.
Primary Target Market - Customers from neighbor barbershop but tried or willing to try
dapper barbershop.
Secondary Target Market - Customers who have not yet tried dapper barbershop but
regularly visit a barbershop.
The entrepreneurs used Bulls-eye Framework to segment the possible target market of
Los Barberos. Market Segmentation is important in our business since it is a process of
isolating the market of potential customers into various groups and segments based on
specific qualities that will help us with knowing our target market. Segmenting is dividing a
group into subgroups according to some set basis.
Page | 85
These bases were Age, Gender and Target Market.
PROFESSION GENDER AGE
Students and Employees All sexual orientations. All Generations.

will be the main target Another goal of Los Regardless of new or old
market of Los Barberos. Barberos is to end the styles, good looks are for
stereotype that a dapper everyone.
barbershop serves men
only.
(Table 4.1 Basis for Market Segmentation)
TARGET MARKET
Using Bulls Eye Target Market, the proponents of this business will identify the possible
target market for Los. Barberos. Market is one of the 5 M’s in the business making. Target
market dictates who will be the people that the business will market the product or the service.
.
To clearly analyze the potential target market, we will use these categories:
Demographic - refers to statistical data about a group of people.
Psychographic - categorizes audiences and customers by factors that relate to their

personalities and characteristics.
Behavioral - focuses on how the customer acts.
Page | 86
CATEGORY Target Market Demographic Psychographic Behavioral
Bulls Eye STUDENTS Age: 13-23 >Those students who >Students who like
Target Market frequently eat at having a haircut to a
Elementary Yumgyeopsal, a dapper barbershop.
to College restaurant near Los >Students who already
Barberos. tried having a haircut
Male/Female to a dapper
>Those students live barbershop.
near ECG >Students who want a
commercial Building. cozy ambiance while
having a haircut.
>Students who are
studying in St. John >People who spend
School, whereas it is more than Php 150.00
the nearest school in for their hair grooming
Los Barberos.
RESIDENTS ● 13 and 40 > Residents that >Residents who have

● People always want to be in tried dapper
living trend. barbershop.
within
San >Residents who >Residents who really
Ildefonso prefer barbershop invest money for their
and near than salon. grooming. Php 200.00
Los and more.
Barberos’
location
Page | 87
● Male/Fe
male
Primary NEIGHBOR ● Male/Fe >Customers from >Customers who want

Target Market BARBERSHOP male neighborhood a haircut but think
CUSTOMERS ● All Ages barbershop but about the price of a
● Can be already experienced dapper barbershop
students dapper barbershop. from a neighborhood
or barbershop.
employee
>People who want to
spend a hundred or
more for a haircut.
PASSERS BY ● Male/Fe >This are customers > Target customers

male who are traveling by that already tried
● 13-40 a vehicle from other dapper barbershop but
years of city live far from the city.
age
● Can be >People who want to
student or spend a hundred or
employee more for a haircut.
s.
● From
other
cities
Customers who ● can be >These are customers >People who wants to

Secondary
Page | 88
Target Market haven’t tried male but who haven’t tried spend not more than
dapper mostly dapper barberhop. Php 50 for a haircut.
barbershop. Female
● 13 and >People who prefer
above salon or neighbor
● Students, barbershop than
or dapper barbershop.
Employe
es
● From the
same or
other
cities.
(Table 4.2 Target Market)
MARKET RISK
Market risk is the possibility that the value of an investment will decrease due to changes
in market factors. These factors will have an impact on the overall performance of the
financial market of a business.
FACTORS: How will it affect the business?
1. Commodity Risk Price increases for raw materials due to inflation will
have an impact on the business.
(Example: Consumables from Technical Aspect)
2. Political Risk VAT and other forms of Taxes can affect the business.
Page | 89
3. Competitors There are some stores that may affect our market to
decrease or down. Changes in consumer tastes and
high tech equipment
(Table 4.3 Market Risk)
SWOT ANALYSIS
SWOT Analysis is a study that assesses the internal strengths and weaknesses of a
business, as well as the external opportunities and threats. It is a framework used to develop
strategic planning and to determine the classification of the services that we will sell to the
customer.
Internal Strengths Weaknesses

● High foot-traffic ● Low awareness
● First to market and only dapper ● Seasonality (school terms)
barbershop in the area ● Manly Ambiance
● New and vibrant set-up of ● Limited parking space
barbershop ● Customer Loyalty
● Accessible to the Target Market ● Pricing range depending on
● Wide Range of Services the income bracket of the
● TESDA trained and certified customers.
Barbers.
TESDA Barbering NC II:
Professional Hair Cutter
Page | 90
External Opportunities Threats

● Increase of social media usage ● COVID-19 Global Pandemic
● Potential market growth due to ● Promotional Strategy by
popularity of faded cuts competitors.
● Male barbering and grooming ● Economic Downturn
● Innovative hair-styles and offers ● Unfavorable Government
● Franchising Opportunity Policies
● Economy
(Table 4.4 SWOT)
ANALYSIS
The entrepreneurs analyze the possible Strengths, Weaknesses, Opportunities and Threats
based on the gathered data from the survey respondents and the location of the Los Barberos.
According The Philippines Magazine International (2018), a good barber or stylists has the
ability to change a person’s life. Therefore, it should be available to all –especially the
Philippine masses, who are on a quest for life-changing opportunities. A great haircut boosts
your self-esteem, promotes higher confidence and can help you to land a great job or
promotion; which can be life-changing.
Los Barberos has a large range of services inside a new and vibrant set-up of barbershop.
Aside from a haircut, customers can have spa, massage, shoe shine, and tattoo. Who doesn’t
want to have it all at one stop, right? Since our goal is to satisfy every customer that will enter
our shop through our service, we make sure that our staff and barbers are all professionals and
well-trained. All barbers from Los Barbers will undergo training. Furthermore, Los Barberos
will be located at one of many commercial buildings in San Ildefonso. It will be the first and
only dapper barbershop; hence it will be a good opportunity to introduce what is a dapper
barbershop. Also, because of the numerous schools and commercial establishments near Los
Barberos, there are a lot of students and employees that we can cater to.
Page | 91
On the other hand, the awareness of people from what is dapper barbershop is low.
Another thing is that competition may arise once the business is established. Also, the school
season can affect the business production. Moreover, complying with certain wages for
barbers during the vacation of students or unexpected crises like the current COVID-19
Pandemic will affect the whole business.
Value Proposition Framework - RUB
RELEVANCE UNIQUENESS BELIEVABLE

(Pain points of the un- (Differentiation) (Proof)
served market)
> Filipino people are > Los Barberos will bring a > With our unique, cozy
hardworking and most of unique mode of relaxation ambiance and relaxing
them want to feel relaxed and fulfillment to all the services such as massage,
after a hard day of work. ladies and gentlemen. haircut and spa, Los
Barberos can give the
satisfaction they need.
> Cheaper but low quality > Los Barberos will have a > Barbers of Los Barberos
of services. regular haircut of Php will be trained by a
150.00 but having barbers professional barber who
that are all professionally works at Mans Barbershop.
trained, it is worth every Also, they’re required to
penny. have certification from
TESDA for Barber and
Grooming.
> From neighborhood > Not all neighborhood > The cuts will be based on
Page | 92
barbershop to Dapper barbers can cut your hair the current trends and old
Barbershop. depending on the way you school style. Hence,
want it to happen. Los barbers of Los Barberos
barberos is the first dapper will be highly trained
barbershop in the location professionals. Allowing
that has skills of cutting customers to confidently
your hair based on the choose their hairstyle.
current trends.
>No shop is a one stop > Los Barberos will offer > Customers, particularly
shop. spa, massage, facials, men, don't want to go to
tattoo, and haircuts. Wide another shop just to get the
range of choices for a other stuff they want.
customer who wants a lot Los Barberos will be a one
of services. stop shop of services for
men and women.
(Table 4.5 Value Proposition Framework by: Go, Josiah)
Page | 93
PROMOTIONAL ACTIVITIES
Los Barberos will use the Integrated Marketing Framework to build effective
promotional activities.
(Figure 4.6 Los Barberos’ Marketing Framework)
ADVERTISING
In "Confessions of an Advertising Man," According to David Ogilvy (2018), “What you

say in advertising is more important than how you say it.” In order to have truly effective
marketing for our services, we carefully crafted message catering to the medium we chose.
1. Social Media Marketing
Page | 94
The Social Media Marketing strategy doesn't need much effort and money to implement
and still caters to most of the prospective markets easily and as effectively as any other types
of promotional activities.
The use of Facebook and Instagram is also our option to promote our services as these
social media accounts bring exposure to a lot of people, thus it will help to promote our
services by creating our own page and uploading actual pictures as a proof of legitimate
business transactions that can be trusted. Through this, Los Barberos can reach different
people when our customers share or upload their pictures while having their haircut or
services they want.
(Figure 4.7 Los Barberos Facebook Account)
Page | 95
2. Out-of-Home
Transit ads are another kind of advertisement that falls under the outdoors advertising.
Many vehicles have the name and phone number of a business. Some tricycles use tarpaulin
to cover them from heat while driving, cheap materials but always effective. Los Barberos
will use tarpaulin and print out stickers and take advantage of the number of tricycles and
jeepneys in San Ildefonso.
Figure 4.8 Los Barberos’ Tarpaulin/Poster Figure 4.9 Los Barberos’ Sticker
(For Tricycle) (For Public Vehicle)
Page | 96
3. Post Banner
A post banner is typically noticeable by street lighting at night. This banner style forces
people to pay attention to the sign at night. Typically, a lamppost banner is placed on the
street or parking lot. This outdoor advertising banner is hard to avoid especially the main road
and city of San Ildefonso has a lot of street lights.
(Figure 4.10 Los Barberos’ Post Banner)
PERSONAL SELLING
Personal selling uses personal contact with target markets to generate new sales.
The importance and power of this tool might be seen in the numbers of people employed in
the personal selling field.
Page | 97
1. Order-Getters
This will be all the employees of Los Barberos. This will be the barbers. Having a good
knowledge of what Los Barberos can offer and what we have in our menu can help our
barbers through suggesting to the customers what might be good for them aside from the
service they want.
2. Order-Takers
A receptionist of Los Barberos needs to be appealing because he/she will be responsible for
listening and responding for customer’s requests.
3. “Kwentong Barbero”
When you are in a dapper barbershop, you will hear barbers chatting, teasing each other,
telling stories. Los Barberos will use “Kwentong Barbero” or Relationship Selling as a form
of Personal Selling. Engage with our customers, we talk to them. This is another way to have
a customer attachment. Furthermore, we want our clients to be loyal and become our regular
customer.
4. Word of Mouth
In line with Kwentong barbero, one of our ways to promote our business is through word of
mouth. From current customers to new customers. Communicating with our friends, relatives,
and others is one of the best ways to promote a business as we will not spend money on it.
Page | 98
5. In-Store Marketing Strategies
In-store marketing refers to marketing strategies that target customers while they are in a
physical store. Here are strategies Los Barberos will use.
> Offer Free Wi-Fi - Customers receive our marketing messages when they sign in, allowing
us to promote various products and services on offer.
> Check-In and Share - Free Wi-Fi also creates opportunities to encourage customers to
check-in on social media and share updates related to Los Barberos.
> Foot Traffic - Los Barberos will use the free Wi-Fi to monitor the number of customers we
have for a day, a week.
> Experiential Marketing - “Hey it’s a haircut with free drinks.” Who doesn’t love services
that will satisfy you together with free stuff? Los Barberos offers free hot towels and drinks
for every haircut you avail: great service inside a cozy ambiance. Good customer experience
will market Los Barberos to other customers.
> Feedback Forms - Los Barberos will provide a feedback form to know and clearly evaluate
the store’s performance and potential improvements. We will consider also offering a
discount to customers after completing the form on their future services. Hitting two birds
with one stone, they’ll know Los barberos is listening and providing coupons for them to
come back.
Page | 99
COMMUNITY RELATIONS PROJECT / PUBLIC RELATIONS

For Los Barberos’ community projects, we based it by asking ourselves with 3
questions:
(1) What can we do to cut hair?
(2) What does San Ildefonso need?
(3) What does the community need?
1. What can we do to cut hairs?

From Los Barberos to quality wigs for cancer patients. These wigs give them
strength and confidence to continue fighting against cancer. Los Barberos will be donating cut
hairs to HairsForHope, a charity unit that encourages others to donate hair for cancer patients.
(Figure 4.11 HairsForHope facebook page)
Page | 100
2. What does San Ildefonso need?

San Ildefonso is known for its agricultural economy. The location of Los
Barberos is known for a production of cotton, the reason why some people call San Ildefonso
as “Bulak”. Los Barberbos will help San Ildefonso’s local farmers. Give them seeds of kapok
trees. It will help them sustain the culture of San Ildefonso and will help them for their
income.
Another thing is planting trees to the mountains of Akle, San Ildefonso - Bulacan. Have
you heard about the Eagle Cement manufacturers? It is located in Akle. One of the owners of
Los Barberos grew up in San Ildefonso. During his high-school days, together with the
school, they are planting mahogany seedlings in Akle which help control the floods and
landslides in the area.
(Figure 4.12 Kapok Tree) (Figure 4.13 Akle, San Ildefonso, Bulacan)
3. What does the community need?

Los Barberos will conduct feeding programs yearly, targeting San Ildefonso
Elementary School. This is a public school where most of the students are studying for free.
Aside from feeding programs, Los Barberos will also hold an event that will showcase the
Page | 101
talents of the students in terms of dancing, singing, sports and arts.
Also, Los Barberos will tap more sponsors to help us buy costumes of different
professionals. Examples: costume of a doctor, teacher, chef, police etc.
The purpose of this event is to encourage them to develop their inner skills and motivate them
in pursuing the career they want. Los Barberos want to show to them that the status of life is
not a reason to do bad things in the future.
(Figure 4.14 San Ildefonso Elementary School)
Page | 102
DIRECT MARKETING
Direct marketing is a promotional method that involves presenting information

about our company, product, or service to our target customer without the use of an
advertising middleman.
1. Coupons - Pieces of paper that entitles the holder to a discount or that may be exchanged for
goods or services.
(Figure 4.15 Sample for special Occasion Coupon)
Page | 103
(Figure 4.16 Sample gift voucher)
2. Text Messages - Receptionist will ask for the customer’s name and phone number. The
purpose of asking customer’s phone numbers is for us to message them if we have new
offerings of services, events or having a promo and discounts.
3. Printing Advertising. (Brochures and flyers)
Handing out brochures and flyers during business proposals is a good marketing
strategy. When consumers tire of digital ads, a return to printed pieces and the tactile feeling
and permanence they provide is definitely in the cards.
Page | 104
(Figure 4.17 Front Tri-folded Brochure)
(Figure 4.18 Back Tri-folded Brochure)
Page | 105
(Figure 4.19 Flyers – Front page) (Figure 4.20 Flyers – back page)
4. Web Site - Aside from social media accounts, Los Barberos will make our own website to
highlight our milestones, services, and to conduct bookings through online platforms.
(Figure 4.21 Los Barberos Website)
Page | 106
SALES PROMOTION
A sales promotion is any undertaking by an organization designed to increase

sales or encourage the use or trial of a product or service.
1. Celebrating a week of opening - During the first week of Los Barberos, all services will come
with free Nachos and Dip.
2. Birthday-Cut
(Figure 4.22 Birthday Voucher)
Page | 107
3. Applying Student’s 20% Discount on Mondays and Wednesdays - The expected customers
during weekdays is lesser than weekends because the Bulls Eye target market of Los Barberos
are Students. Therefore, we will be implementing student discounts during Monday and
Wednesday.
4. Senior Citizen’s 20% Discount - The 20% discount will be deducted to the total sales of the
card holder.
Page | 108
SURVEY
Survey Questionnaire
Good Day!
We are students from Far Eastern University taking up Hotel & Restaurant Management
and Tourism Management. We would like to ask for your insight regarding our business plan
about dapper barbershop. Dapper barbershop service mostly men and what makes it differ
from ordinary neighbor barbershop is their classic barbering and ambiance. The purpose of this
survey is for you to let us know what is your opinion and/or experience towards a dapper
barbershop. Thank You!
Part I. Please answer the questions below.
a. Name _______________________
b. Age _______________________
c. Marital Status
i. Single
ii. Married
iii. Widowed
iv. Divorced
d. Gender/Sex
i. Male _______
ii. Female _______
iii. Others (Specify)________
e. Address
f. Educational Background
Page | 109
i. Vocational
ii. Elementary
iii. High School
iv. Bachelor’s Degree/College
v. Master’s Degree/Post-Graduate Studies
vi. Doctorate Degrees
g. Profession (If student, please write year level and school/university)
i. ____________________
PART II.
1. Have you heard about dapper barber shops before?
a. Yes ________
b. No ________
2. If Yes, how did you learn about dapper barbershop?

a. Social Media (Facebook, Instagram, Twitter, or TikTok)
b. Out-of-Home Billboards/Signage
c. Word-of-Mouth
d. Others, please specify _________________
3. If No, please proceed to the end of the survey.
4. Have you tried having your haircut in a dapper barbershop before?
a. If Yes, please write the name of dapper barbershop/s you tried
i. _____________, ________________, _____________
b. If No, where do you go for a haircut?
i. _____________, ________________, _____________
5. Are you a regular customer of a dapper barbershop?
a. Yes ___________
b. No ___________
Page | 110
6. How much are you spending for a regular haircut?

a. Php100 and below
b. Php101 to Php150
c. Php151 to Php200
d. Php201 to Php250
e. Php251 to Php300
f. Php300 to Php350
g. Php351 to Php400
h. Php400 and above
7. How often do you visit your barbershop for a haircut?
a. Once every week
b. Once every two weeks
c. Once every three weeks
d. Once every four weeks
e. Others, please specify ______________
8. What do you like about your experience in your barbershop? Please write below.
a. _________________, __________________, ___________________
9. What is your wishlist for your current barbershop? Please write below.
a. _________________, _________________, ____________________
10. What are your dislikes from your current barbershop? Please write below.
a. _________________, _________________, ____________________
11. Will you try a new dapper barbershop that offers excellent trending haircuts like faded
and taper but at an affordable price? It also offers tattoo services, a bar that serves beer
and liquor inside an old-school, vintage and historic-like ambiance.
a. If Yes, why? _____________________
b. If No, why? _____________________
12. Given the facts of the new dapper barbershop, how much are you willing to pay for such
an experience?
Page | 111
a. Php100 and below

b. Php101 to Php150
c. Php151 to Php200
d. Php201 to Php250
e. Php251 to Php300
f. Php300 to Php350
g. Php351 to Php400
h. Php400 and above
13. What experiences do you need to be satisfied and recommend a dapper barbershop to
your family and friends? Please write below.
a. _________________, _________________, ____________________
14. What are the factors that will make you loyal with your barbershop? Please write below.
a. _________________, _________________, ____________________
Page | 112
A. SURVEY RESULTS
(Figure A.1 Age Graph)
AGE RESPONDENTS PERCENTAGE
13 1 4.2%
17 1 4.2%
18 1 4.2%
19 3 12.5%
20 3 12.5%
21 2 8.3%
22 5 20.8%
Page | 113
23 1 4.2%
24 2 8.3%
26 3 12.5%
30 1 4.2%
35 1 4.2%
Total: 24 100%
(Figure A.2 Marital Status)
91.7% or twenty-two (22) of the respondents were single. 4.2% or one (1) respondent was
married. 4.2% or one (1) respondent was Divorced.
Single 22 91.7% Divorced 1 4.2%
Married 1 4.2% Widowed 0 0
TOTAL 24 100%
Page | 114
(Figure A.3 Gender)
75% or 18 respondents were Male and 25% or 6 respondents were Female.
Male 18 75%
Female 6 25%
TOTAL 24 100%
(Figure A.4 Address)
23 out of 24 respondents put their address and the result was 21 of them came from
different locations such as: Antipolo City, Anyatam SIB, Cabuyao, Celadon Residences,
Page | 115
Pasig, Quezon City, San Ildefonso, Santolan, Fairview. The remaining 2 came from Manila
Astral Tower.
(Figure A.5 Educational Background)
8.3% or 2 respondents were Vocational, 25% or 6 respondents were Elementary, 33.3% or 8

respondents were High-school, 79.2% or 19 respondents were College/Bachelors Degree, 4.2
or 1 respondent was Post-Graduate or Masters Degree.
Profession(s) of the Respondents:
Professions of the respondents were mostly students from the junior high-school, senior high-
school and college from different schools and universities around Manila and Bulacan
Page | 116
(Figure A.6 Popularity of dapper barbershop)
Yes 7 29.2%
No 17 70.8%
TOTAL 24 100%
Most of the respondents are not aware of what is a dapper barbershop. The entrepreneurs
assume that the respondents are not aware of the term dapper barbershop but most of the
respondents go to a dapper barbershop.
Page | 117
(Figure A.7 Channels of Dapper Barbershop)
Respondents answered yes, mostly heard dapper barbershop through word of mouth and
social media.
(Figure A.8 Percentage who customers who tried dapper barbershop)
Most of the respondents haven’t tried dapper barbershop. 83.3% or 20 respondents said that
they haven’t tried having a haircut in a dapper barbershop, 16.7% or 4 respondents said they
have tried having a haircut in a dapper barbershop.
Page | 118
(Figure A.9 Respondents’ Dapper Barbershop)
Respondents answered yes they tried dapper barbershop were mostly men.
If no, where do you go for a haircut?
Respondents answered no, they are having their haircut at a salon particularly near the market.
While others go to Bench Salon, Fix Salon, David’s Salon and other local barbershop. Some
answered they go to a neighbor barbershop
Page | 119
(Figure A.10 Regularity of Customers in a Dapper Barbershop)
83.3% or 20 respondents said they are not regular customers of a dapper barbershop, 16.7% or
4 respondents said they are regular customers of dapper barbershop.
Yes 4 16.7%
No 20 83.3%
TOTAL 24 100%
Page | 120
(Figure A.11 Amount spend by customers for a haircut)
Respondents usually spend P100.00 and below for their haircut. While 20% of the
respondents spend 150 to 200Php for a haircut.
(Figure A.12 Number of times customer visit a barbershop)
Page | 121
Most of the respondents go to their barbershop for a haircut once every four weeks, others are
every three weeks.
What do you like about your experience in your barbershop?
Respondents mostly like their experience in their barbershop because of its ambiance. The
cozy and manly ambiance increases their loyalty to a barbershop. Others like their barbershop
when they have skilled barbers and excellent service. Also, when the staffs are friendly and
can remember their client’s name.
What is your wish-list for your current barbershop?
Respondents want complimentary drinks while waiting. Some female respondents want to
have a skilled makeup artist. Most of the customers want a free massage after a haircut and a
hot-towel.
What are the things you dislike from your current barbershop?
Most of the customers said that the location of their current barbershop is what they dislike
the most. Also, the sanitation and cleanliness inside their barbershop and the ventilation and
dirty, old barber’s chair affect their loyalty to their current barbershop.
Page | 122
(Figure A.13 Affirmation of customer to try a dapper barbershop)
Yes 21 87.5
No 2 8.3%
Maybe 1 4.2%
TOTAL: 24 100%
Most of the respondents are willing to try the services Los Barberos will offer, because it will
be a new experience for them and unique. Also, they said it’s like a one stop shop for a man
who likes to have a good look. Moreover, they also added that it’s cheaper and affordable for
students. But others also said no for this, because they don’t go to a dapper barbershop.
Page | 123
(Figure A.14 Range of Value by Customers)
Respondents are willing to pay Php 100 up to P200 for a new experience or to experience a
dapper barbershop.
What experiences do you need to be satisfied and recommend a dapper barbershop to

your family and friends?
Respondents want skilled, friendly and excellent barbers. They want a good haircut and a fair
price. Moreover, they are satisfied when a barbershop has a cozy and manly ambiance.
What are the factors that will make you loyal with your barbershop?
Respondents affect their loyalty with their barbershop when they can receive a good quality of
service but at an affordable price. Also, they want a consistency in providing a good quality of
work. Moreover, the location of the barbershop also affects the loyalty of the respondent
Page | 124
CHAPTER 5
FINANCIAL ASPECT
This part of the paper discusses all the necessary financial requirements in order
to come up with the final reports such as Income Statement, Balance Sheet and Statement of
Cash Flows. In this part also, it will show financial highlights such as the Break-Even, Return
of Investment, etc.
Due to the current situation (COVID 19) on which the classes were suspended,
our class was not able to discuss this part of the EBP Paper. But good thing for our group, we
were able to completely fill-out the Financial Reporting Template (FRT) that was prepared by
the Institute of Accounts, Business and Finance (IABF) Department of Accountancy. The said
template was required to be used by the University for the subject EBP.
Admittedly, it was not easy to understand and make assumptions for the
completion of the template. But with the assistance of our classroom adviser on which we
even held lectures and clarifications over the phone, we were able to do it.
As shown in the P&L report of the template, we’ll have an income after tax of
Php 453,009 for the 1st year, Php 1,299,997 for the second year, Php 2,117,734, Php
3,182,934 and Php 4,429,606 for the 3rd, 4th and 5th year respectively. While for the Return of
Investment, it is reflected under the Financial Highlights of the template that used the term
Payback Period which is 1.58.
Parts/Sheets of the template is listed below:
a. Read Me – instructions given by the authors of the template

b. TOP – Model Inputs and Reports that can be generated by the template
c. Sheet 1 / General Assumptions - Lay down various economic and entity-specific factors that
can affect various aspect of the business such as inflation, increase in prices and quantity sold.
Page | 125
d. Sheet 2 / Project Expenses – Costs spent at the beginning of the business and tend to include
registration, development, testing and qualification, training and deployment, and travel costs
and other operating expenses before commencement of business operations.
e. Sheet 3 / Capital Expenditures – Fixed Assets that are required to start the business.
f. Sheet 4 / Cost Per Unit of Product or Service – The costing and corresponding selling prices
for the product or service that the business plan will offer.
g. Sheet 5 / Sales Projection – Expected sales in units per month.
h. Sheet 6 / Production and Operating Expenses – Proponents’ estimates on the possible
expenses supported by their corresponding assumptions. Inflation rate is the basis for the
increase of the expenses on the succeeding years.
i. Sheet 7 / Financing Plan – Summarizes the total initial investment needed to start the business
and operate it for the first few months before the cash from sales come in.
j. P&L – Profit or Loss Projection
k. SFP or Statement of Financial Position Projection / also known as the Balance Sheet
l. SCE or the Statement of Changes in Equity
m. SCF or the Statement of Cash Flows
n. FH or the Financial Highlights – Reflects corresponding ratios and other figures those are
essential in decision making such as break-even in pesos and quantity as well as the Payback
Period.
Kindly refer with the succeeding pages / tables for the Financial Reporting Template:
Page | 126
b. TOP
(Figure 5.1 Type of Business)
Page | 127
c. General Assumption
(Figure 5.2 General Assumptions)
Page | 128
d. Project Expenses
(Figure 5.3 Project Expenses)
Page | 129
e. Capital Expenditures
(Figure 5.4 Capital Expenditures)
Page | 130
f. Cost per Unit of Services
(Figure 5.5 Selling Price of Services)
Page | 131
g. Sales Projection
Page | 132
(Figure 5.6 Sales Projection)
Page | 133
h. Production and Operating Expenses
Page | 134
(Figure 5.7 Production and Operating Cost)
Page | 135
i. Financing Plan
(Figure 5.8 Financing Plan)
Page | 136
j. P&L – Profit or Loss Projection
Page | 137
(Figure 5.9 P&L of Los Barberos)
Page | 138
k. SFP or the Statement of Financial Position Projection
(Figure 5.10 SFP of Los Barberos)
Page | 139
l. SCE or the Statement of Changes in Equity
(Figure 5.11 SCE of Los Barberos)
Page | 140
m. SCF or the Statement of Cash Flows
(Figure 5.12 SCF of Los Barberos)
Page | 141
n. FH or the Financial Highlights
(Figure 5.13 FH of Los Barberos)
Page | 142

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FAR EASTERN UNIVERSITY

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

A Business Plan presented to the

Faculty of the Institute of Hotel and Tourism Management

Far Eastern University, Manila, Philippines

of the Requirements for the Degree of

Bachelor of Science in Tourism Management & Hotel and Restaurant Management

(Figure 1.1 Los Barberos Logo)

Name Type of Amount

Owner 1 General 450,000.00 Php

Owner 2 Limited 361,450.57 Php

Owner 3 Limited 361,450.57 Php

Owner 4 Limited 361,450.57 Php

Owner 5 Limited 361,450.57 Php

Total: 1,895,802.27 Php

(Table 1.1. Owners and Contribution of the Company)

Unique Selling Proposition

CONSUMER INSIGHT PRODUCT TRUTH

USP = Los Barberos will offer an excellent quality of wide-range of services in a

(Figure 1.4 USP Formula)

(Figure 1.5 Uniforms)

Perspective and Lay-out

(Figure 1.6 Floor Plan for Los Barberos)

(Figures 1.7 & 1.8 Layout Inside of Los Barberos)

(Figure 1.9 Direct Competitors)

(Figure 1.10 Indirect Competitors)

(Figure 1.11 Bulls Eye Framework)

PROFESSION GENDER AGE

Students and Employees All sexual orientations. All Generations.

(Table 1.2 Basis of Market Segmentation)

(Table 1.3 Target Market)

(Table 1.4 SWOT Table)

Value Proposition Framework - RUB

RELEVANCE UNIQUENESS BELIEVABLE

satisfaction they need.

of services. stop shop of services for

(Table 1.5 Value Proposition Framework by Go, Josiah)

(Figure 1.12 Los Barberos Marketing Framework)

(Figure 1.13 Profit or Loss Projection)

(Figure 1.14 Financial Highlights)

Owners of the Company

Name Type of Partner Amount

Owner 1 General 450,000.00 Php

Owner 2 Limited 361,450.57 Php

Owner 3 Limited 361,450.57 Php

Owner 4 Limited 361,450.57 Php

Owner 5 Limited 361,450.57 Php

Total: 1,895,802.27 Php

(Table 2.1 Owners and Contribution of the Company)

(Figure 2.1 Location via Google map)

(Figure 2.2 Floor Plan of the Rented Space)

(Figure 2.3 Hallway of the Building) (Figure 2.4 ECG Building)

Gentleman's Haircut…………. Php 150

Gentleman’s Cut and Rinse………. Php 250

Gentleman's Haircut + Beard……….. Php 200

Haircut and beard line up.

The BarBrow!............... Php 200

Haircut and eyebrow shape up.

Hair Spa……… Php 500

Dandruff-free with our aloe vera hair spa treatment.

G.O.A.T (Greatest Of All Time)............. Php 950

Hair Coloring……….. Php 500 (depends on length)

Hair art………. Php 100