Vashtie Kola, known professionally as Va$htie, is a New York-based director, filmmaker, artist, designer, and DJ. She was the first woman to design a Jordan sneaker in an empowering campaign for girls. Va$htie has collaborated with brands like Beats by Dre and Billionaire Boys Club/Ice Cream. In addition to her work behind DJ boards, she has directed music videos for artists such as Justin Bieber, Joey Bada$$, and Solange.
Vashtie Kola, known professionally as Va$htie, is a New York-based director, filmmaker, artist, designer, and DJ. She was the first woman to design a Jordan sneaker in an empowering campaign for girls. Va$htie has collaborated with brands like Beats by Dre and Billionaire Boys Club/Ice Cream. In addition to her work behind DJ boards, she has directed music videos for artists such as Justin Bieber, Joey Bada$$, and Solange.
Vashtie Kola, known professionally as Va$htie, is a New York-based director, filmmaker, artist, designer, and DJ. She was the first woman to design a Jordan sneaker in an empowering campaign for girls. Va$htie has collaborated with brands like Beats by Dre and Billionaire Boys Club/Ice Cream. In addition to her work behind DJ boards, she has directed music videos for artists such as Justin Bieber, Joey Bada$$, and Solange.
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Vashtie Kola “Va$htie”
Vashtie Kola “Va$htie” is a New York based director, filmmaker, artist, designer, creative consultant and DJ. She grew up in Albany, New York as a first generation American of Trinidadian heritage. She is also a graduate of the School of Visual Arts where she studied film. Va$htie’s stylistic approach challenges the boundaries of gender, beauty and individuality. It is why Time Out New York once named her “Most Stylish New Yorker.” Her designs have served as a platform for partnerships with well-known brands. In 2010, Va$htie became the first woman to design a Jordan brand sneaker in an empowering campaign oriented toward girls, featuring the tagline “sometimes the king is a woman.” Va$htie has collaborated with Beats by Dre and has served as a creative director for Billionaire Boys Club/Ice Cream for their Ice Cream girl brand. Her passion for music and DJing has helped her organize “1992” parties that have taken part in revitalizing New York’s nightlife. The party has also been produced in Miami, Paris and Amsterdam. When she isn’t behind DJ boards, Va$htie has found herself behind the camera. She has directed music videos for Justin Bieber “One Time”, Joey Bada$$ “Waves”, Solange, Jadakiss and more. She has also directed the commercial campaigns for the Pepsi Refresh Program that starred Will.i.am and featured LMFAO, which aired at the 2009 MTV Video Music Awards.