ATTITUDE OF COLLEGE STUDENTS TOWARDS THE USAGE OF

SMARTPHONES

Abstract

Smartphones are usually pocket-sized, combine the features of a mobilephone, which

has the abilities to place and receive voice calls, create and receive text messages, event calendar,
media player, videogames, digital camera and digital video camera. Social media includes
facebook, twitter and instagram are Smartphone features often used by college students, which
aid to learning like using calculator, taking down notes and online search on urgent topic about
the subject came very . Entertainment like listening to music and taking pictures are very popular
use of Smartphone among college students.

Introduction

The popularity of smartphones has been increasing rapidly in recent years.The

Smartphone are available to the people right from the age of 12 years. The Smartphone
technology has brought the world closer. It provided great convenience in communication among
people by way of either calling or texting. Now the Smartphone are coming up with variety of
features like internet access, sending e.mail, games, access to social networking sites like face-
book, listening to music, reading book, dictionary and so on. The smart phones are also used to
overcome the feeling of loneliness. The majority of the users are in the age group of 15-25 years
it is felt necessary to study attitude of college students towards the usage of smartphones.

Objective of the study

 To analyse the attitude of college students towards the using of smartphones.

 To Study the brand loyalty of college students about smartphones.
 To Study academic and non-academic in smartphonesuse among college students.