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Assessment Rubric: Who Killed Philippine Cinema?

No Answer Needs Improvement Adequate Quality Exemplary


0 pt. 1-2 pts. 3 pts. 4 pts. 5 pts.
Organization  No Answer Needs Improvement Adequate Quality Exemplary
(Answers are clearly
thought out and Did not answer Organization and structure Inadequate organization or Organization is mostly Well organized,
articulated.) question.  detract from the answer.  development. Structure of clear and easy to follow.  coherently developed, 5
the answer is not easy to and easy to follow. 
follow. 

Writing No Answer Needs Improvement Adequate Quality Exemplary


Conventions 
(Spelling, Did not answer Displays over five errors in Displays three to five Displays one to three Displays no errors in
punctuation, question.  spelling, punctuation, errors in spelling, errors in spelling, spelling, punctuation, 5
grammar, and grammar, and sentence punctuation, grammar, and punctuation, grammar, grammar, and sentence
complete sentences.) structure.  sentence structure.  and sentence structure.  structure. 

TOTAL
(Per Answered Question) 10

Visit Youtube and search for Pepe Diokno's (2013) TEDxADMU talk entitled "Who Killed Philippine Cinema?"


(https://www.youtube.com/watch?v=plNNkf90jUU).  After watching the clip, answer the following questions:
1. Who killed Philippine Cinema? What would explain the poor state of the country's movie industry?

2.  Why is the South Korean film industry so rich, abundant and successful as compared to the Philippines?

3. How is the film industry related to other industries in the market?

4. How can we revive the Filipino film industry?

5. How important are films in the preservation and enrichment of Philippine culture?
The assessment rubric is attached to this activity.

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