ENTREPRENEURSHIP

BFC34502
SEM I 2019/2020
GROUP ASSIGNMENT

SECTION NO.: 4
GROUP NO. : 8
GROUP MEMBERS:
1. WAN ALISA NAZIRA BINTI WAN AB RAHMAN
2. HAJAR BINTI ROSELAN
3. AL INSYIRAH HANNANI BT ABD MALEK
4. NAJAMUDDIN FALAKH BIN SHARIF
5. MOHAMMAD AIMAN BIN MOHAMMAD HARDI
DATE:
LECTURER: PROF. MADYA DR. MOHAMAD YUSRI BIN AMAN
Table of Content
Content Page

Introduction 3

Company Profile 2

Company Website 5

Costumer Targer 9

Conclusion 10

Appendix 11

2
Introduction

Our company's name is Raranea Enterprise. We use the name 'Raranea Enterprise' as our
company's name is because we want our customer to easy remember our name by using that
catchy name. We have our own online shop on Instagram. The name of the online shop is “BBW
by raranea”, which is mean by Bath and Body Works by Raranea. Bath and Body Work is our
product brand. With the unique name of our online shop, we hope that we can attract more
people to visits our online shop.

Our main product is body mist, hand sanitizer and body lotion. We have many different of
fragrance such as Sweet Pea, Warm Vanilla, Mad at You, Japanese Cherry Blossom, Vanilla
Coconut, Ocean Citrus, Black Cherry Merlot and many more. Our product is suitable for both
gander, male and female. Customer can choose and purchase our product via our e-catalogue on
Instagram page.

This business is founded by five partners. They are Miss Wan Alisa Nazira as the CEO, Miss Al
Insyirah Hannani as the Financial Manager, Miss Hajar Roslen as the Marketing Manager, Mr
Najamuddin Falakh as the Operation Manager, and lastly is Mr Mohammad Aiman as the
Administration Manager.

The premise is located at Taman Desa Permai, Seberang Marang, Terengganu. The chosen
location can be considered as strategic since it is near to the town of Marang, Terengganu.

We have registered our company on 9 April 2019. Our business start to move on 21 April 2019
and this date are same as our company date of commencement

Our future prospects is we want to be the first choice of customers and consumers in the body
care and fragrance industry in state of Terengganu also around in Malaysia. Next, we will
produce the highest quality services and will continuously improve all aspects of our business
and product.

3
Company Profile

Company name: Raranea Enterprise

Business name: Bath and Body Works by Raranea

Phone number: 01121745868

Website Address: https://www.bathandbodyworks.com

Instagrame Address: https://www.instagram.com/raranea_

Company status: Active

Vision

Our main vision is to be recognized as the company that offers scent and flavor features that
express the unique character of every individual, every place, and every experience. We always
overcome even the toughest challenges, supported by streamlined, efficient, reliable business
processes that provide ample room for creativity and daring, cutting-edge innovation. Through
our continuous connections with the world, we turn people’s wants into real products of superior
quality.

Mission

“Bath and Body Works” is here to supply its consumer with great quality, unique brand name
perfumes and hand sanitizer at lowest bargain prices. We want everyone to continue their
beautification habits and enjoy pampering themselves into beauty, health, and wellness. To
achieve such, BBW commits itself to bringing in discounted amazing perfumes and hand
sanitizer so our dear customers doesn’t have to spend more in order to continue stay hygiene and
smelling good. In addition, we offer the finest and various selection of perfume and hand
sanitizer for men and women. One of BBW’s objectives is to bring out any kind of perfumes that
comply our customer’s demand and not to forget our hand sanitizer will always be in safe
condition for daily life use. All of these come with amazingly low price tags because we want
our BBW customers to enjoy the full benefit of indulging without any care.
4
Company Website

Website Address: www.bathandbodyworks.com

Instagrame Address: https://www.instagram.com/raranea_

5
PRODUCT
HAND
SANITIZER

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7
BODY MIST

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9
Consumer Target

The term target consumer is defined as the specific group of consumers who are the focus of a
company’s advertisements. This focus is communicated through media and the use of television,
movies, audio and print capabilities. As a marketer, understanding the attributes of target
consumer can provide many benefits. When the attributes of target consumer identify, the
company have ability to communicate in a manner. Target consumer have a large impact on a
company’s marketing and advertising plans. The following criteria act as guide for target
consumer attributes

 The product or service has the ability to be preferred by the customer.

 The product or service contains an attribute customer desire.

 The target consumer has buying power and can provide with sales and profits.

 The target consumer has an unmet desire that your product or service can fulfill.

The target consumer for our company is students, lecturers, public and an athlete in university
areas. Our product is suitable for all range of age, cultural, group, marital status and social
memberships. We advertised our product by online marketing such as social media( instagram,
facebook, whatapps etc ) and public marketing through brochures and promoting our products in
public. Our company had decide to produced perfumes that are popular today because not only
help fight body odor but also boost consumer morale. For perfumes the profit margin can be up
to 90%. The liquid in the bottle is only 3% of the price. The rest of the price goes into the
packaging, overhead costs and mostly into the marketing.

10
Creativity Analysis

Raranea Enterprise was company that sell body mist, hand sanitizer and body lotion. The
business ideas are basically based on several creativity analysis which are the needs, wants,
location, price and customer target. We use name of 'Raranea Enterprise' as our company's name
is because the name was catchy and can attract the people also easy to remember this name. We
also have our own online shop on Instagram. The name of the shop is “BBW by raranea”, which
is mean by Bath and Body Works by Raranea.

In terms of needs, we came up with an idea of selling something that useful and the people can
use everyday in their daily life. All people want fragrant and our daily life must meet with a lot
of people. Therefore, we made our product is to help people stay fresh and fragrant so they can
be confident in meeting with others. We have many various type of fragrance such as Sweet Pea,
Warm Vanilla, Mad at You, Japanese Cherry Blossom, Vanilla Coconut, Ocean Citrus, Black
Cherry Merlot and many more. Customer can choose and purchase our product via our e-
catalogue on Instagram page.

Besides, our price range is very reasonable. Many people from different range of ages can
afford the price. Since our market is an open market that focuses on all range of people, our price
shall remain in the lower bracket, which is cheap. Also our product is suitable for both gender
male and female.

The target location for our selling is entire Malaysia. But our main target is area of Parit Raja
because this area have many people and also in this area have many educational institution such
as UTHM, KPTM and others. So our target have many from the students, lecturers and people
around Parit Raja. People in this area is very interested with this product not only because it's
affordable but easy to buy. This is because we have a service cod at all Parit Raja area. This can
make easier for people to get this product.

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Conclusion

To conclude, our company decided to expand our business in the highest level so that our brand
product will be well-known towards people out there hence it can be promoted globalization. In
order to achieve our goal, we already have come up with several ways such as we will use some
type of channels like create our own online website and improve our marketing product through
Facebook, Instagram, and Twitter.

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Appendix

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