Lovely Professional University, Punjab

Course Code Course Title Course Planner Lectures Tutorials Practicals Credits
ECO531 MANAGERIAL ECONOMICS 22259::Dr. Tawheed Nabi 2 1 0 3
Course Weightage ATT: 5 CA: 45 ETT: 50
Course Orientation NA

Course Outcomes :Through this course students should be able to

CO1 :: apply economic principles to management decisions.

CO2 :: evaluate the managerial decisions making around the theory of the firm with application in a globalized economy
CO3 :: analyze the implications of various elasticities of consumer demand for pricing and location decisions
CO4 :: evaluate possible strategies in the event a firm is one of just a few companies in a market

TextBooks ( T )
Sr No Title Author Publisher Name
T-1 MANAGERIAL ECONOMICS- KEAT PAUL G, YOUNG Pearson Education India
ECONOMIC TOOLS FOR PHILIP K. Y, ERFLE
TODAY’S DECISION MAKERS STEPHEN AND
BANERJEE SREEJATA.
Reference Books ( R )
Sr No Title Author Publisher Name
R-1 MANAGERIAL ECONOMICS SALVATORE, OXFORD UNIVERSITY PRESS
PRINCIPLES AND WORLDWIDE DOMINICK AND
APPLICATIONS RASTOGI,
SIDDHARTHA K
R-2 MANAGERIAL ECONOMICS SUMA DAMODARAN OXFORD UNIVERSITY PRESS

Other Reading ( OR )

Sr No Journals articles as Compulsary reading (specific articles, complete reference)

OR-1 https://pearsoned.co.in/prc/book/paul-g-keat-manageri%20al-economics-economic-tools-todays-decision-makers ,
OR-2 http://pearsoned.co.in/prc/book/h-craig-petersen-mana gerial-economics-4e-4/9788177583861 ,

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
 Relevant Websites ( RW )
Sr No (Web address) (only if relevant to the course) Salient Features
RW-1 https://www.youtube.com/watch?v=n47SQ64MhYw Edupedia has come up with 38 videos dedicated to Managerial
Economics. These videos are capable of providing insight to students
about the lenght and breath of Managerial economics.
RW-2 http://www.tutorialspoint.com/managerial_economics/business_firms_and_decisions Well crafted web page dedicated to the aspect related to Mangerial
Economics. This website also provided details about the use of regression
in managerial economics, demand forecasting, market structure and
pricing theory and macroeconomics concepts which are of utmost
importance to a budding manager
Audio Visual Aids ( AV )
Sr No (AV aids) (only if relevant to the course) Salient Features
AV-1 https://www.youtube.com/watch?v=SZCV-Gm0Tf4 Price Discrimination

LTP week distribution: (LTP Weeks)

Weeks before MTE 6
Weeks After MTE 5
Spill Over (Lecture) 4

Detailed Plan For Lectures

Week Lecture Broad Topic(Sub Topic) Chapters/Sections of Other Readings, Lecture Description Learning Outcomes Pedagogical Tool Live Examples
Number Number Text/reference Relevant Websites, Demonstration/
books Audio Visual Aids, Case Study /
software and Virtual Images /
Labs animation / ppt
etc. Planned
Week 1 Lecture 1 Introduction(Economics and T-1 RW-1 Zero lecture will Create an Case studies Case study on
managerial decision making) R-1 elaborate the basic depth insight about strategic
and evaluation aspect of the origin of decision making
the course. Examine the economics and
origin of relevance of
economics, scope, economics for
decision making and managers.
function of firm.
Lecture 2 Introduction(economics of T-1 OR-2 describe the decision Create an Case study Case study on
business) R-1 RW-2 making process in insight about strategic
economics, steps the decision making decision making
involved in managerial process in economics
decision making and management

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 2 Lecture 3 Introduction(global T-1 RW-1 Examine the importance examining about Case Study The role of cost
economies) R-1 the global economies information in
of global economies decision
making- case
study
Lecture 4 Firm(definition) T-1 OR-1 Firm's objective and role analyze the Case Study The role of cost
R-1 of profit, constraints, firm's existence and information in
limitation and business profit will enhance decision
ethics under global and capability about making- case
challenges. international and study
global challenges will
increase.
Firm(economics goal and T-1 OR-1 Firm's objective and role analyze the Case Study The role of cost
optimal decision making of R-1 of profit, constraints, firm's existence and information in
firm) limitation and business profit will enhance decision
ethics under global and capability about making- case
challenges. international and study
global challenges will
increase.
Firm(goals other than profit) T-1 OR-1 Firm's objective and role analyze the Case Study The role of cost
R-1 of profit, constraints, firm's existence and information in
limitation and business profit will enhance decision
ethics under global and capability about making- case
challenges. international and study
global challenges will
increase.
Firm(firms in global T-1 OR-1 Firm's objective and role analyze the Case Study The role of cost
economic environment) R-1 of profit, constraints, firm's existence and information in
limitation and business profit will enhance decision
ethics under global and capability about making- case
challenges. international and study
global challenges will
increase.
Week 3 Lecture 5 Demand and Supply T-1 RW-2 Discussion on market, Learning about Case and use of Case:
(definition) R-1 pricing, market forces, market functioning MS-Excel for Estimated
demand and supply, and how price are demand Demand
factor affecting them determine by the forecasting. for Autos from
and use of spreadsheet interaction of demand Managerial
to calculate. and supply. Factor Economics by
affecting demand and McGuigan,
supply and how Moyer
prices can be and Harris,
controlled or pp.153
manipulated.

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 5 Demand and Supply(types) T-1 RW-2 Discussion on market, Learning about Case and use of Case:
R-1 pricing, market forces, market functioning MS-Excel for Estimated
demand and supply, and how price are demand Demand
factor affecting them determine by the forecasting. for Autos from
and use of spreadsheet interaction of demand Managerial
to calculate. and supply. Factor Economics by
affecting demand and McGuigan,
supply and how Moyer
prices can be and Harris,
controlled or pp.153
manipulated.
Demand and Supply T-1 RW-2 Discussion on market, Learning about Case and use of Case:
(individual vs market R-1 pricing, market forces, market functioning MS-Excel for Estimated
demand) demand and supply, and how price are demand Demand
factor affecting them determine by the forecasting. for Autos from
and use of spreadsheet interaction of demand Managerial
to calculate. and supply. Factor Economics by
affecting demand and McGuigan,
supply and how Moyer
prices can be and Harris,
controlled or pp.153
manipulated.
Lecture 6 Demand and Supply(market T-1 AV-1 Discussion on various Learning about Case Study Case study of
equilibrium and basic spreadsheet market functioning Uber
adjustments) commands used in price and how price are
mechanism and to determine by the
understand price interaction of demand
behaviour for basic and supply. Factor
managerial implications affecting demand and
supply and how
prices can be
controlled or
manipulate.
Demand and Supply T-1 AV-1 Discussion on various Learning about Case Study Case study of
(rationing function of price) basic spreadsheet market functioning Uber
commands used in price and how price are
mechanism and to determine by the
understand price interaction of demand
behaviour for basic and supply. Factor
managerial implications affecting demand and
supply and how
prices can be
controlled or
manipulate.

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 6 Demand and Supply T-1 AV-1 Discussion on various Learning about Case Study Case study of
(allocating function of price) basic spreadsheet market functioning Uber
commands used in price and how price are
mechanism and to determine by the
understand price interaction of demand
behaviour for basic and supply. Factor
managerial implications affecting demand and
supply and how
prices can be
controlled or
manipulate.
Week 4 Lecture 7 Supply Analysis(short and T-1 Discussion on individual Learning about Case and use of
long run supply curve R-1 and market demand and market functioning MS-Excel for
behaviour and its supply, market and how price are demand
implications) mechanism and determine by the forecasting. Case:
interaction of demand interaction of demand Estimated Demand
and supply to determine and supply. Factor for Autos from
the pricing along with affecting demand and Managerial
factors affecting them supply and how Economics by
prices can be McGuigan, Moyer
controlled or and Harris, pp.153
manipulate.
Lecture 8 Supply Analysis T-1 OR-1 Discussion on market, Learning about Case Study
(mathematics of supply and R-2 OR-2 pricing, market forces, market functioning
demand) demand and supply, through mathematics
factor affecting them and how price are
and use of spreadsheet determine by the
to calculate. interaction of demand
and supply. Factor
affecting demand and
supply and how
prices can be
controlled or
manipulated.
Week 5 Lecture 9 Theory of Production T-1 OR-1 Meaning and types of Assessing the Case Study General Motors
(production and production R-1 AV-1 production function business problems Decides Smaller
function with one and two along with law of against the is
variable inputs) variable proportions. production function. Better.
Theory of Production T-1 OR-1 Meaning and types of Assessing the Case Study General Motors
(concept of returns to scale) R-1 AV-1 production function business problems Decides Smaller
along with law of against the is
variable proportions. production function. Better.
Theory of Production T-1 OR-1 Meaning and types of Assessing the Case Study General Motors
(innovation process and R-1 AV-1 production function business problems Decides Smaller
global competitiveness) along with law of against the is
variable proportions. production function. Better.

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 5 Lecture 10 Revenue and Cost(meaning T-1 Discussion on meaning Learning on Case Study Case study of
of revenue and cost and their R-1 of revenue and cost interaction of revenue Reliance
relationships) along with their and cost structures. Mobiles
relationship
Revenue and Cost(profit T-1 Discussion on meaning Learning on Case Study Case study of
maximization by total R-1 of revenue and cost interaction of revenue Reliance
revenue and cost approach) along with their and cost structures. Mobiles
relationship
Week 6 Lecture 11 Revenue and Cost(bench- T-1 RW-1 Discussion on bench- Learning on total Case Study
marking and total quality marking and total quality management
management as optimization quality management as as optimization tools
tools) optimization tools and and learning curves
learning curves
Revenue and Cost(learning T-1 RW-1 Discussion on bench- Learning on total Case Study
curves) marking and total quality management
quality management as as optimization tools
optimization tools and and learning curves
learning curves

SPILL OVER
Week 6 Lecture 12 Spill Over

MID-TERM
Week 7 Lecture 13 Market Structure(definition T-1 OR-1 Discussion on the Examining about Case Study Credit
of market structure) R-1 OR-2 dynamics of market market and how Cards, Prefect
R-2 structures and meaning buyer-seller interests Competition,
of market along with change the market and
features of perfect environment. High Interest
competition. Rates
(from
Managerial
Economics by
H.
Craig Petersen,
W.
Chris Lewis and
Sudhir K. Jain,
pp.
319-20)

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 7 Lecture 13 Market Structure(price and T-1 OR-1 Discussion on the Examining about Case Study Credit
output determination under R-1 OR-2 dynamics of market market and how Cards, Prefect
perfect competition) R-2 structures and meaning buyer-seller interests Competition,
of market along with change the market and
features of perfect environment. High Interest
competition. Rates
(from
Managerial
Economics by
H.
Craig Petersen,
W.
Chris Lewis and
Sudhir K. Jain,
pp.
319-20)
Lecture 14 Market Structure(monopoly T-1 Discussion on meaning Learning on Case Study Examples on
and monopolistic R-1 and features of interaction of revenue Indian railways
competition) R-2 monopoly and and cost structures of in monopoly and
monopolistic the firms under the case of
competition alongwith imperfect FMCGs in
price and output competition monopolistic
determination of competition.
monopoly and
monopolistic
competition.
Market Structure(role of T-1 Discussion on meaning Learning on Case Study Examples on
advertisement in different R-1 and features of interaction of revenue Indian railways
market structure) R-2 monopoly and and cost structures of in monopoly and
monopolistic the firms under the case of
competition alongwith imperfect FMCGs in
price and output competition monopolistic
determination of competition.
monopoly and
monopolistic
competition.
Week 8 Lecture 15 Oligopoly(types) T-1 Meaning of oligopoly Examining the Case study Case study:
R-1 with features and types features of Case
of oligopolistic structure study: Brands:
oligopoly Thrives or Die
(from Text book
p.397) and
newspaper
references

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 8 Lecture 15 Oligopoly(meaning and T-1 Meaning of oligopoly Examining the Case study Case study:
sources) R-1 with features and types features of Case
of oligopolistic structure study: Brands:
oligopoly Thrives or Die
(from Text book
p.397) and
newspaper
references
Lecture 16 Oligopoly(cartelization and T-1 OR-2 Meaning of oligopoly Examining the Case study: Case
price leadership under R-1 AV-1 with features and types features of study: Brands:
oligopoly) of oligopolistic structure Thrives or Die
oligopoly (from Text book
p.397) and
newspaper
references
Week 9 Lecture 17 Pricing Practices(pricing of T-1 AV-1 Concept of pricing and Examine the price Case Study
multiple products) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Pricing Practices(transfer T-1 AV-1 Concept of pricing and Examine the price Case Study
pricing) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Pricing Practices(price T-1 AV-1 Concept of pricing and Examine the price Case Study
discrimination and dumping) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Pricing Practices(various T-1 AV-1 Concept of pricing and Examine the price Case Study
types of pricing in practice) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 9 Lecture 18 Pricing Practices(pricing of T-1 AV-1 Concept of pricing and Examine the price Case Study
multiple products) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Pricing Practices(transfer T-1 AV-1 Concept of pricing and Examine the price Case Study
pricing) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Pricing Practices(price T-1 AV-1 Concept of pricing and Examine the price Case Study
discrimination and dumping) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Pricing Practices(various T-1 AV-1 Concept of pricing and Examine the price Case Study
types of pricing in practice) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Week 10 Lecture 19 Pricing Practices(pricing of T-1 AV-1 Concept of pricing and Examine the price Case Study
multiple products) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Pricing Practices(transfer T-1 AV-1 Concept of pricing and Examine the price Case Study
pricing) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 19 Pricing Practices(price T-1 AV-1 Concept of pricing and Examine the price Case Study
discrimination and dumping) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Pricing Practices(various T-1 AV-1 Concept of pricing and Examine the price Case Study
types of pricing in practice) R-1 price discrimination to discrimination
be discussed. between domestic
and international
market, factors
responsible for it and
anti-dumping
strategies
Lecture 20 The Multinational T-1 Introducing the concept Analyze the MNC's Case Study
Corporation in a Global of MNC's and ease of role and functioning
Setting(opportunities for doing business in
MNC in a global economy) MNC's
The Multinational T-1 Introducing the concept Analyze the MNC's Case Study
Corporation in a Global of MNC's and ease of role and functioning
Setting(doing business in doing business in
some key industries of India) MNC's
The Multinational T-1 Introducing the concept Analyze the MNC's Case Study
Corporation in a Global of MNC's and ease of role and functioning
Setting(business and doing business in
investment climate) MNC's
The Multinational T-1 Introducing the concept Analyze the MNC's Case Study
Corporation in a Global of MNC's and ease of role and functioning
Setting(risks faced by doing business in
MNC’s) MNC's
Week 11 Lecture 21 The Multinational T-1 Introducing the concept Analyze the MNC's Case Study
Corporation in a Global of MNC's and ease of role and functioning
Setting(opportunities for doing business in
MNC in a global economy) MNC's
The Multinational T-1 Introducing the concept Analyze the MNC's Case Study
Corporation in a Global of MNC's and ease of role and functioning
Setting(doing business in doing business in
some key industries of India) MNC's
The Multinational T-1 Introducing the concept Analyze the MNC's Case Study
Corporation in a Global of MNC's and ease of role and functioning
Setting(business and doing business in
investment climate) MNC's
The Multinational T-1 Introducing the concept Analyze the MNC's Case Study
Corporation in a Global of MNC's and ease of role and functioning
Setting(risks faced by doing business in
MNC’s) MNC's

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
 SPILL OVER
Week 11 Lecture 22 Spill Over
Week 12 Lecture 23 Spill Over
Lecture 24 Spill Over

Scheme for CA:

CA Category of this Course Code is:A0303 (3 out of 3)

Component Weightage (%) Mapped CO(s)

Assignment 43.75
Assignment - Case based 43.75
Presentation - Individual 12.5

Details of Academic Task(s)

Academic Task Objective Detail of Academic Task Nature of Academic Academic Task Marks Allottment /
Task Mode submission
(group/individuals) Week
Assignment To encourage A written report will be submitted by the students Individual Online 30 5 / 10
students to think on the topic allotted to them and marks will be given out of 30 on
analytically and the basic of peer rating done by the students. The tentative topics
correlate economic for
concepts with real the same can be Cartelization of oil: Is it a case of monopoly?,
life issues Enumerate and analyse various macroeconomic developments
which would rightly have an impact on the firm level (in any
sector), An analysis of Indian FMCG sector as monopolistic
competition, To what extent agricultural markets, stock markets and
public transport relate to perfect competition?, To what extent
Indian telecom sector, Automobile and Computer operating systems
are oligopolistic? etc. The evaluation parameters for this
assignment are 1. Introduction (topic sentence)(5marks) 2.
Sequencing (Organization)(5marks) 3. Ideas , (5 marks) 4. links to
other readings/references (5 marks) 5. Practical application and
relating concepts with real world and conclusion (10 marks).

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Assignment - Case To generate
based capability to analyze
a situation and to
decide to course of
action based on the
class learning.
Presentation - To infuse confidence
Individual in the student to face
people and share
knowledge by using
language skills. To
inculcate the habbit
of up to date
knowlege.
Students will be provided with a case, in a group. Generally Group Online 30 2/5
this group size will be of four students. Student will analyze
the case from various dimensions and provide the solution.
These solution need not to based on correct answer and may
have open ended dimension attached with it. Students must
be vigilant about copying the case, if found through Turnitin
software, then they will be marked zero, without any
deliberation. A rubric shall be shared with the students to
understand how and what kind of result faculty is looking for.
The evaluation parameters for this assignment are 1.
Introduction (topic sentence)(5marks) 2. links to other
readings/references
(5marks) 3. Ideas , (5 marks) 4. question handling(5 marks)
5. Practical application and relating concepts with real world
and conclusion (10 marks).
Student will present a 5 minutes presentation in the class and Individual Offline 15 2 / 10
faculty will evaluate the student on pre-defined and preshared
Rubric. Student will be encourage to speak on current
issue with his/her own evaluation about the news and
conclude with a remark. The topic for this is any current
news/issue of relevance. The evaluation parameters for this
are 1. Confidence (5 marks) 2. Presentation (5 marks) and 3.
Communication (5 marks).

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)

Tutorial No. Lecture Topic Type of pedagogical tool(s) planned

(case analysis,problem solving test,role play,business game etc)

Tutorial1 Managers need Economics Case Analysis

Tutorial2 Demand for Big Mac - Dominik Salvator (old edition) Case Analysis
Tutorial3 Excercise on Demand forecasting using MS-Excel Problem Solving
Tutorial4 Problem solving on different measure of costs Problem Solving
Tutorial5 Problem solving of Production theory Problem Solving
Tutorial6 Optimaization techniques Discussion and recaptualation
After Mid-Term
Tutorial7 Discussion on the basic of Market and their changes. Problem Solving
Tutorial8 Discussion on OPEC pricing strategy in context of price leadership issue. Problem Solving

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Tutorial9 Case: Indiana Jones and the Holy Grail (Managerial Economics: H.Craig Case Analysis
Pertersen et.al. pp.360-361)
Tutorial10 Discussion on the role of innovation and technology upgradation. Problem Solving
Tutorial11 Unfair trade practice: Case of Nestle Case Analysis

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.