BUSINESS PRACTICES OF SOUVENIR VENDORS AT CALLE CRISOLOGO

VIGAN CITY

Direction:

The following items are business practices of souvenir vendors at Calle Crisologo, Vigan City.
Please rate on each item by putting a check mark that corresponds to your choice using the
scale on the extent of your practice.

5-Always A

4-Often B

3-Sometimes C

2-Rarely D

1-Never E

A. BUYING A B C D E

1. How often do you buy/produce souvenir products?

a. Daily

b. Weekly

c. Monthly

2. How do you buy the things you need?

a. On cash basis

b. On credit

c. On installment basis

d. On cash-on delivery basis

B. SELLING
1. How do you sell your products?

a. On cash basis

b. On credit basis

c. Others, please specify

2. How do you sell your products?

a. By bulk

b. By giving promo (e.g buy 1 take 1)

C. MARKET INFORMATION

1. How do you advertise your products?

a. Walking advertisements

b. Through product sampling

c. Through media like newspaper, magazines,

tarpaulin, etc.

d. Through broadcast media like radio or television

e. Leaflets/flyers

f. Internet

g. Trade exhibits

h. Through giving discounts

i. Others, please specify

D. PRODUCT

1. How often do you check the quality of your

products?

2. How often do you buy/produce souvenir products?

3. How do you fix, clean or arrange your products?

E. PRICE
1. How often do you consider the following in your
pricing practices:

a. Quality of the product

b. Income

c. Season

d. Customer

2. How often do you give discounts or promos in your

products?