4Ps of Glossier

PRODUCT

1. Packaging-
a. Minimalist design-white with black text, reflecting the brands aesthetics
b. Pink bubble wrap- made from recyclable plastic.
c. Clear Product Packaging- Makes product visible to make customers make an
informed decision
d. Sustainable packaging

2. Functionality-
a. Easy to use packaging-simple and straightforward products that are easy to dispense
b. Affordable pricing-priced affordably making it accessible to wide range of people

3. Services-
a. Online shopping- online store is a great way to browse and buy products
b. Free shipping- Glossier offers free shipping over $50
c. Free return and exchange- offers a 30-day satisfaction guarantee of all its products
d. Glossier Play- subscription that allows you to try out new products every month

PRICE

1. List Price-
a. Balm Dotcom- $12, Boy Brow-$18, Lash Slick-$18, Perfecting Skin Tint-$16

2. Discounts-
a. First time purchase discounts-10% off on first purchase
b. Birthday Discount- 10% off on the whole cart
c. Holiday sales

3. Credit terms- Glossier accepts various credit cards and paypal

PLACE

1. Distribution channel
a. Direct to consumer- Glossier sells directly to the consumer through online stores
and selected retail
b. Wholesale- It also sells to some retailers like Sephora

2. Inventory
The inventory consists of-
a. Makeup- Cloud paint, boy brow, etc
b. Skincare- Milky jelly cleanser, priming moisturizer, etc
c. Body- balk dotcom, futuredew, etc
 3. Logistics-
a. Warehousing- Products stored in warehouses located in the US and the UK
b. Shipping- Glossier ships its products to customers all over the world
c. Returns- Glossier offers a 30-day customer satisfaction guarantee on all its
products.

PROMOTION

1. Advertising
a. Social media
b. Influencer marketing
c. Brand partnerships
d. Digital marketing

2. Sales force-
Glossier doesn’t have its traditional sales force, rather it relies on various channels to
sell its products, including the website, social media, and retail stores.

3. Sales promotion-
a. Free samples- Glossier offers free samples of products on its website and pop-up
shops.
b. Gift with purchase- Glossier often offers free gifts with purchase, like free lip balm
with mascara.
c. Referral programs- It allows customers to earn a discount for referring the brand
to their friends.