GEM GEM

UNWTO
1
 Topics

1.Tourism in Egypt: Contribution to its Economy

2. The Grand Egyptian Museum (GEM)

3. JICA’s Contribution to the GEM

4. Impact of GEM

5. A symbol for Egyptian Japanese Friendship

2
1. Tourism in Egypt: Contribution to its Economy
11% of GDP (2017)
8.5% of total employment
11.4% of total investment

Egyptian Tourism Authority

World Travel & Tourism Council 2018

3
Egyptian Tourism Authority World Travel & Tourism Council 2018
 2. The Grand Egyptian Museum (1)

• Largest Museum of one culture in the

world
• Site Area:490,000 m2
• Exhibition Area: 63,000m2
• 100,000 artifacts (50,000 permanent
display including 5,000 King Tut’s artifacts)
• Expected to be opened in 2020
• Operation internationally outsourced
• BOT chaired by President GEM

GEM GEM

4
2. The Grand Egyptian Museum (2)

GEM GEM

GEM GEM

5
2. The Grand Egyptian Museum (3)

GEM GEM

GEM GEM 6
 3. JICA’s Contribution to the GEM
「GEM Construction Project」 （ODA Yen Loan）
84.2 bil JPY (2006, 2016)
Museum
Construction

Technical Cooperation GEM

①Restoration and Conservation （2008-2019)

Capacity 「GEM Joint Conservation Project（GEMJC）」
Development ②Museum Management （2016-2019)
「GEM Capacity Dev. Project （GEMCD）」

「2nd Khufu Ship Excavation」

Excavation （2013-2020）
Conservation

7
 4. Impact of GEM
1. GEM as Museum 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention)
• Comprehensive King Tut’s Collection • One of Egypt’s largest convention center
(5,000 pieces, 1st time in history) • Conference hall, theater, open areas available
• Temporary exhibition for events and a multifunctional building.
• Children’s museum Hub for international conferences
• Accessible museum
increasing /diversifying tourists, repeaters

Africa Forum 2018 Africa Forum 2018

Children's Museum . org

2. GEM creating new zone of Tourism

126.4
• New museum next to the Pyramids 16,000
14,000 12,500 14,700
140
120
• Restaurants, retails shops, craft centers 12,000 9,800
11,500
9,900 9,300
11,300
100
• Surrounding Areas: hotels, shopping centers, 10,000 92.4
9,500 8,300
80
8,000
roads, airports 6,000
5,400 60
31.1 32
• Development 4,000 16.2 18.6 40
39
and improvement 2,000 27.6 20
12.4
0 0
of Pyramids area 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
tourists（thousand） Japanse tourists（thousand）

• Increase (70% EUR, 17 % ME, 7% Africa, 2% America, 1.4% Asia)

Egyptian Tourism Authority GEM • Japanese? King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil)
8
 5. A symbol for Egyptian Japanese Friendship
<GEM and Japan>
• Japanese exhibition texts
• 2nd Solar Boat Largest exhibition
• Temporary exhibition
• Equipment, facilities
• and more to come

<Preserving Egyptian and World treasures>

• 2nd Solar Boat Excavation
• GEM Conservation Center: Regional Hub for conservation and restoration
• Respective Friendship between Egyptian and Japanese people

9
 Thank you

Yoshifumi Omura
Chief Representative, Egypt Office
Japan International Cooperation Agency (JICA)
Yoshifumi.Omura@jica.go.jp

10