Aayush Bansal_PGDM6/1903_Design Thinking and Innovation Assignment

Name Aayush Bansal

Course PGDM6
Roll Number 1903
Subject Design Thinking and Innovation
Module Leader Dr. Vidya Priya Rao
 Design Thinking and Innovation

Part A: Questionnaire for Buying behavior of students for selecting a Business School

Questionnaire
Ques 6- From which college you have done your under grad
Basic Questions
and what was percentage ?
Ques 1- From which place you belong?
(Answer in brief)
( answer in brief )
Ques 2- Tell me about yourself ?

( answer in brief ) Ques 7- Have you taken any coaching for MBA ?

Ques 3- The reason for doing MBA ?

a) Yes
b) No
( answer in brief )

Ques 8- Have you given any entrance exam and which one
Ques 4- The fees structure which you are looking to
?
select college ?

a) Below 5 lakh a) Yes

b) Between 5 lakh – 10lakh b) No
c) Above 10 lakh
Ques 9- Do you like to take enquire about college before
selecting ?
Ques 5- Do you prefer to take loan ?

a) Yes
a) Yes
b) No
b) No
Ques 10- Why do you like to MBA ?

( answer in brief )
Part B:

Chosen Personality: Jio Aunty

Part B : Answer 1:

“I choose “Jio Aunty” because she is very much influencial to me as she is in way like my mother who is in her 50’s but as mention here JIO Aunty is in her 40 but I
a able resemble as my mother and like my mother she is also working and got married at the age of 23 and like wise my parents moved to city she also moved to
city after her marriage and she is working women also and in spite of this hectic schedule she helps her son and who in turn helps her to cope up with social
media and therefore JIO Aunty use or surf the WhatsApp or YouTube to chat or listen the music. “

“She has her cooking classes page on YouTube. Also, she has her cooking videos on various social media platforms like Facebook and Instagram. She is the part of
many WhatsApp groups created for social activities, created by social influencer and social workers. Also, she is heading a Corporate Welfare club in her society”.

“She loves to listen to melodious song of the ’80s and ’90s, Songs by Lata Mangeshkar, Alka Yagnik, Udit Narayan etc. (Songs like Lag ja gale, Aye mere Humsafar,
Dil Hai Ki manta Nahin etc.)”

“She wakes up at 6 in the morning and after finishing her daily chores by 10:00 am she spends some time on digital platforms in which she plans for her
YouTube cooking sessions, activities planning for welfare club and toggles through another social website to keep herself updated with some new cooking
recipe. After that, she spends her time cooking while listening to her favorite music on Carvaan gifted by her husband on her birthday.

User Persona Selected Aunty

• Activities
YouTube sessions on Listen to old songs. She is so busy in her work Reads Novels Social welfare
cooking that she is not able to activities.
spend time with her
family.
• Thinking

Her passion gives her Makes her feel relaxed. Wants more time with Enjoys her reading Working towards
happiness family. habit. upbringing of the
society

She is happy as Listening to her old She is very

she learn the favourite music ambitious and
cooking session makes her happy therefore like to
on youtube and relaxed contribute to
societies by her
work.

Reading of
novel makes
her learn new
thing and she
lives happily

The reason for her

saddness is that
she is very busy in
her work and cant
spend time with
her family.
1. Journey Map of the User - Useful, Usable and Meaningful Experience of the User

USEFUL EXPERIENCE USABLE EXPERIENCE MEANINGFUL EXPERIENCE

Due to her consistency on

YouTube cooking She uploads her cooking
sessions
session videos on YouTube,
Facebook and other social
media platforms.
her YouTube channel and
large number of followers,
she receives great
appreciation from her
followers and YouTube.
 2. Pain Points faced by the customer and possible solutions to them.

• Pain Point Description:

Jio Aunty spends plenty of her time in reading Hindi novels.

She has limited number of novels and this create hindrance in her hobby of reading novels, so here she experiences a pain point as a customer.

• Solution:

Buying a kindle can help Jio Aunty to access vast variety of books and novels. This will enable her to follow her passion of reading novels without any obstacle. Reading
on Kindle will enhance her reading experience and allows her to explore to new things. Moreover, this will also save her time and money.
 Needs a good
Experience
Customer
Limited number of A need for a yoga edited video for She needs to visit
books available for instructor. better experience of the club everyday
user. audience.

Going out for walk, Uploads her

Read novels/book
Activity

does yoga and cooking video on Highly involved in

physical activity YouTube. activities of Social
welfare club.

Download a Being a famous Digitization of the processes

Implications

Will replace books by fitness/yoga app youtuber, she can hire of the club by installation of
Business

that could instruct an expert for video an application exclusively

Kindle for the club activities.
her. editing.