Communication Skills

3rd Year Class, Semester II

Lecture 1

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 Overview
• Introduction.

• Communication process.

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 Introduction
• All Human interactions are a form of communication.

• In the business world, Nothing can be achieved without

effectively communication with Employees, clients,
suppliers and customers.

• IF you want to be a Successful person ,You have to

master the art of communication.

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 Introduction

• Communication: is the art and process of

creation and sharing ideas.
• Effective communication depends on the
richness of those ideas.

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 Advance Communication
• Advance communication: is a true art
form, requiring practice, finesses, and skill
set that goes beyond that the average
person possesses.

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 Communication Skills

• Communication skills: are the tools

that we use to remove the barriers to
effective communication.

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 Communication Barriers

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 Communication Process

Communication process involve multiple parts and steps:

1. Source.

2. Message.

3. Encoding.

4. Channel.

5. Decoding.

6. Receiver.

7. Feedback.

8. Context.

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 Communication parts and
steps

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 1- The Source
• The source: is the sender. In order to be good source,
you need to have clear message.

Clear message means:

1. Know exactly what do you want to communicate.

2. Be sure, why do you want to communicate.

3. Know the expected result.

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 2- The Message

• The message is the information that you need to

communicate. It is the reason that communication is
needed.

• Without MESSAGE?

• If you cannot summarize the message, then you

aren't ready to begin the process of communication.

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 3- Encoding
• Encoding is the transformation of the message into the proper
format for sharing it with audience.
• You need to know your audience.
• Make sure that your message provides all the information that
they need.
To encode any message properly you have to:
1. Know who your audience is?
2. What your audiences know and what they need to know.
3. Use the the language that they know and the context that they
are familiar with.

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 4-Channel

• The channel is the method that you choose to

communicate with your audience such as face-to-
face, by telephone, or via email.

• The channel that you choose is mainly depend on

the message that you need to send.

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 4-Channel

Each channel has its advantages and disadvantages .

Ex: difficult to give technical information by using just

the telephone.

Or you may get bad result if you try to give criticism

via email.

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 5- Decoding
Decoding is the process of receiving the message and
requires that your audience has the means to
understand the information that you are sharing.

If you need to decode a message successfully you have

to be able to:

1. Read and comprehend.

2. Listen actively.

3. Ask clarifying question when needed.

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 Quiz
• What you are going to do if the person you are
attempting to communicate seems to be lacking the
skills to decode your message?

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 6- Receiver
• You have expectation for a response from the
receiver when you send a message.

• You can increase the chances of getting this result by

addressing your audience’s concern or addressing
specific benefits as part of your communication.

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 7- Feedback
• Feedback is valuable for helping you to improve
your communication skill.

• You will know what worked well and what didn’t, so

that you can be even more efficient in the next time.

• You can evaluate you communication skill according

to your audience feedback.

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 8- Context
• The context is the situation in which you are
communicating.

• The context involves things such as your relationship

with your audience, the culture of your organization
and your general environment.

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 • The context helps to determine the tone and style of
your communication.

• The tone of voice we use is responsible for 34-40 %

of the message we are sending.

• Tone involve the volume you use, the level and type
of emotion that you communicate.

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 Thank you

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