SIP Elevator Pitch

Student Name Varun Kumar

Enrollment Number 19BSP3167
Name of the SIP company Marketing and Development Research Associates (MDRA)
Sector/Industry of the SIP Marketing Research
Duration of SIP 14 week

About the SIP company:

Marketing and Development Research Associates (MDRA) which was founded by Dr.N.Bhaskara
Rao, the founder member and former president of erstwhile organization. MDRA was
established in 1993 with an aim to provide quality research and consultancy services in the
country.

Title of the SIP Project:

1. Marketing research survey on best university ranking -2020( India Today)
2. Best coaching institute ranking survey

SIP Project objective:

1. To get complete knowledge of research method used in ranking process.
2. To understand the various research technique and processes in market research.
3. To learn how research industry works at the different project.

Activities Undertaken during the SIP:

1. Creation of Database
2. Inviting participation
3. Calls regarding registration
4. Calls regarding submission
5. Checking the document status

Learning from SIP:

a) Domain Learning:
1. Microsoft Excel
2. Ranking Procedure

b) Soft Skill:
1) Convincing Skill
2) Time Management