Professional Documents
Culture Documents
Pakistan Petroleum Industry
Pakistan Petroleum Industry
We would firstly like to thank Allah (SWT) for His guidance and bestowing His utmost blessings in the
most difficult of times during this project. Furthermore, we are thankful to Ms Amber Imtiaz for her
support and supervision. We would also like to thank; Mr Moghul Anwar, GM Exploration (PPL);
Aneel Kumar (PSO), Mohammed Iqbal (PSO), Amir (PSO); Vaqar Ahmed Khan, GM Training (PSO)
and Dr Zaidi (PSO).
We also appreciate all the students that co operated with us, especially;
Shadae Hassan
Nilofar Varzgani
Alisa Ispahany
Yousuf Ali
Onaiza Raza
Hissan ul Arfeen
This has been a one of a kind experience where we feel that we’ve learnt a lot and have enjoyed carrying
out this assignment. After reading this report we hope you will feel the same way too.
Introduction
Historical Background
The first commercial success came with the drilling of Khaur-1 by Attock Oil Company in 1915, in the
Potwar Basin. After a lull, the exploration activity passed into private hands: during 1912-1947, private
oil companies. Including Attock Oil Company, Burmah Oil Company, Indolex Petroleum Company and
Whitehall Petroleum Corporation carried out extensive exploration, basing their drilling operations on
geological investigations
After independence in 1947, there was a need for an appropriate legislative framework to organize the
petroleum sector and in 1949 the Pakistan Petroleum (Production) rules were introduced. These rules
contained incentives that triggered a new wave of exploration. After the dissemination of these rulers,
Attock Oil and Burmah Oil companies established Pakistan Oil Fields Ltd (POI.) and Pakistan
Petroleum Ltd (PPL),.
No new oilfields were discovered except for a very small one at Karsal (1956) in Potwar where
production declined very rapidly. The drilling activities by other foreign oil companies were also
unsuccessful. The Government of Pakistan decided to enter directly into oil exploration in order to
sustain the exploration effort, and with assistance from U.S.S.R. they established the Oil and Gas
Development Corporation (OGDC) in the public sector in 1961. The exploration in offshore regions
which had started in 1961 remained limited to the drilling of only eleven exploratory wells of which
nine were located in the Indus offshore
During the period from 1983 to 1987 a total of 65 exploratory wells were drilled at an average of 13
wells per year with a success ratio of 1: 2.7.
1990-2000 onwards we saw the first effort made by shell to introduce oil marketing in Pakistan. This
was soon followed by PSO which carried out aggressive marketing to gain back the lost market share, as
well as introducing a large number of value added products to its customers.
Environmental Reforms
Being a clean fuel, Natural Gas share in the energy mix is being increased to replace imported fuel
which will have a positive effect on the forex of the country. CNG is being encouraged in the
transport sector to improve urban ambient air quality and reduce carbon emissions. About 1000
CNG stations are in operation and over 1 Million vehicles have been converted to CNG, making
Pakistan third largest CNG consumer in the world after Argentina and Italy.
Lead-free gasoline has been introduced since 2001 to improve the air quality. Attock Refinery has
started producing unleaded gasoline since 2002. LPG supply as an alternate fuel is being encouraged
to protect the environment and to conserve fuel wood resources.
Upstream Sector
Drilling Activities
In 2005-06 101 wells were planned including 53 as exploratory and 48 as appraisal/development wells.
Against the target of one hundred and one, total 64 wells were into drilled, and in the Private Sector
there were 34, the total was 98. During the fiscal year 2005-06, there were eight oil and gas discoveries
in the country.
Midstream Sector
Refining
Transfer of regulatory functions to OGRA
In pursuance of the reforms policy of the Government to separate policy functions from regulatory
functions, oil regulatory functions have been transferred to OGRA with effect from 1st April, 2006
Establishment Of New Oil Refinery Project
Under the deregulation, privatization and liberalization policy of the Government, private sector
investment in the down stream oil sector is being encouraged. The Government has therefore,
approved additional incentives for setting up of a new Coastal Oil Refinery at Khalifa Point near
Hub, Baluchistan.
Blending Of Ethanol Into Motor Gasoline
Downstream sector
Marketing
In order to create healthy competition, achieve efficiencies and attract investment in the downstream
oil sector in pursuance of deregulation, two new oil marketing companies were approved in the name
of Askar Oil Services Private Limited and Baqri pvt. Ltd. In accordance with the requirements of the
Criteria of establishment, these companies will have to make minimum investment of Rs. 500
million in the next three years of their operations.
It was estimated that around 16 million tons of petroleum products will be consumed during the year
while actual consumption remained at around 15.9 million tons almost near to the target.
The structure of the industry has been divided into three main parts:
1. Upstream
2. Midstream
3. Downstream
Upstream sector
The upstream sector includes the searching for potential underground or underwater oil, drilling of
exploratory wells, and subsequently operating the wells that recover and bring the crude oil and/or raw
to the surface.
Offshore:
Offshore literally means in the sea away from the shore; not on the shoreline but out to sea; the
exploration activities that undertake in the sea away from shore is termed as offshore activities.
Onshore
The exploration activities that undertake on the land away from the sea is known as onshore activites
Many such discoveries have been made in Punjab are onshore activities.
Past
Pakistan has been considered a petroleum province since long, the first well was discovered in
1866 at Kundal in the upper Indus region. After the independence in 1947 there was a need for
the legal framework in the petroleum upstream sector and in 1949 Pakistan. In Potwar where
production declined very rapidly. The drilling activities by other foreign oil companies were also
unsuccessful.
The private companies made the initial discoveries; in the early 1960s OGDCL was created
which developed a successful track record in discovering oil.
Following the oil crises in 1973 number of impressive discoveries were made both by private
sector and OGDCL.
The government was slow in making a policy for this sector because previously government felt
that there was less need to priorities this sector given that cheap imported oil was available.
However in 1980s due to increased oil prices, government in 1991 gave its priority to this sector
by launching first petroleum policy in 1991.
Present
Exploration policies
Pakistan’s exploration polices were revised in 2001 to make the upstream sector more attractive
to foreign investors. It was also considered necessary because of increased competition from
other countries, a perception of high level of political risk by the petroleum industry because of
the import parity price crises in 1997-98, international sanctions on account of the nuclear blasts
in 1998, and the political changes in 1999 ad the Afghanistan crisis in 2001-02.
Onshore and offshore policies were announced in May 2001 and an incentive package was given
to attract foreign investment in the upstream sector. The seismic surveys in offshore areas
indicate tremendous potential of oil and gas. As a result, many multi national companies have
shown interest in exploration in these areas.
compares very favorably with global drilling density, which averages 100 wells per 10,000 sq.
km with success rate of 1:10.
Pakistan remains an active and prospective exploration country. Significant finds continue to be
made in the existing producing areas as well as in less-explored regions. The proven rate of
exploration success and a sizeable domestic oil and gas market present promising investment
opportunities.
OGDCL has for the first time in Pakistan’s history made an oil discovery in the NWFP Province.
MOL, a Hungarian Exploration company, has also made a major discovery at Gurgry district
Kohat N.W.F.P.
Due to practical policies of the present government, since issued in October 1999 there have
been investment commitments of around US $ 1 billion.
In 2005-06 one hundred and one wells were planned including fifty-three as exploratory and
forty-eight as appraisal/development wells. Against the target of one hundred and one, total
sixty-four wells were spaded i.e. thirty-three exploratory and thirty-one as appraisal/development
wells
In the Public Sector, OGDCL spuded twenty-three exploratory and seven appraisal/development
wells, and in Private Sector thirty-four wells were drilled which included ten exploratory and
twenty-four appraisal/ development wells. On an average 220 meters were drilled per day.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
During the fiscal years 2005-06 eight oil and gas discoveries were made according to the
ministry of petroleum.
In Sindh Province 65,774.83 Sq. Kms, Punjab 41,480.52 Sq. Kms, Balochistan 61,814.22 Sq.
Kms, NWFP 11,395.66 Sq. kms and Indus Offshore 22,348.43 Sq. Kms areas were under
exploration.
In 2005-06 oil production in the country remained 65,577 barrels per day
Exploration Licenses
One hundred and forty-four applications for grant of Exploration Licenses were processed during
2005-06, which included seventy applications received during the year. Nine bidding rounds
were held in which thirty-nine blocks were offered. As a result thirty-three Exploration Licenses
covering an area of 66,344.10 sq. kms. Were granted.
The upstream activities in the oil and gas sector are administered and regulated though the
Directorate General of Petroleum Concessions (DGPC) of Policy Wing, Ministry of Petroleum
and Natural Resources. Policy Wing has three more directorates namely, Directorate General of
Gas (DG Gas), Directorate General of Oil DG Oil) and Directorate General (Special Projects) to
provide support to the Government in formulation of policies for midstream and downstream oil
and gas midstream and downstream oil and gas sector. With the formation of Oil and Gas
Regulatory Authority (OGRA), midstream and down-stream oil and gas sectors are regulated by
OGRA.
OGDCL
OGDC was created in 1961 under an agreement signed by GOP with USSR for financing
equipments and services of Soviet experts for exploration of oil and gas in the sector.
During 1970s, Western technology was introduced and it also under took an aggressive program
in Exploration sector of Pakistan.
Seventies developments resulted in discovery of number of oil fields and hence OGDCL
financial independence.
In 1997 OGDCL was incorporated as public limited un-listed company managed by independent
Board of Directors.
The company has 37.4% of the total area granted by government to the petroleum sector. It has
37% of the total oil reserves of the country.
It has 61% of the country’s total oil production.
PPL
Incorporated on June 5, 1950 as a Public Limited company, PPL inherited all the assets and
liabilities of the Burmah Oil Company (Pakistan Concessions) Limited, and started business on
01 July 1952.
In 1997, Brumah sold PPL to GoP.In July 2004 the government sold 15% of these holdings to
general public as part of Privatization Programme.
Shell
Shell has been active in exploration and production (E&P) activities in Pakistan since 1994 in
onshore and offshore areas of Pakistan. Shell's offshore interests are managed and operated by
Shell Development & Offshore Pakistan B.V. Kirthar Pakistan B.V manages its onshore
interests. Both of these companies are wholly owned subsidiaries of the Royal Dutch/Shell
Group.
Pakistan BV (KP BV). KP BV holds a 28% share in the Bhit gas field development and in the
Badhra development, operated by Eni Pakistan Ltd; other partners include
OGDCL (20%)and Premier-Kufpec Pakistan BV (12%).
SDOP BV holds a 47.50% working interest and is the operator of Block 2365-1 Offshore Indus
E (Indus E Block), for which it obtained an exploration license in April 1998; 23.75% each is
held by Premier Oil Pakistan Offshore BV and KUFPEC Pakistan BV and the remaining 5% by
Government Holdings (Pvt) Ltd.
Midstream sector
The midstream sector processes or refines the oil in order to make it marketable.
Refineries
A refinery is an industrial plant for purifying a crude substance
The refining sector investment in Pakistan has been almost non existent since the 1960s.
In the late 90s, Pakistan’s refining capacity was less than 150k bbl/day. Pakistan imported over 60%
of its total POL product consumption.
At present, Pakistan’s refining capacity stands slightly below 300Kbb/day. This was mainly due to
the commencement of PARCO in the late 2000.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
Almost the refineries work at around 80% capacity except Bosicar, which just utilized 45% of its
capacity. NRL and PPl operate at full capacity,
Inspite of the current condition there is a general lack of refineries, where Pakistan is facing a deficit
100,000 to 150,000 barrels a day in refining fuel oil and diesel.
There are certain standards that are followed internationally known as EURO 2 and EURO 4 that
relate to environmental cleanliness. Neither of these are followed in Pakistan.
PARCO was incorporated 1974, PAK AR was a Joint Venture between the countries of Pakistan and
Abu Dhabi. The share holding in the Company is in the proportion of Government of Pakistan (60%)
and ABU DHABI Petroleum Investment (ADPI)(40%).
PARCO became operational in late 2000, with 95,000 bbl/d of refining capacity and a share of
around 33% in the total refining capacity. It is the largest refinery in terms of capacity and is located
in Multan. Furthermore it is also one of the largest companies of the Pakistani corporate sector and
has an asset base approaching Rs. 100 billion.
Until recently local refineries were meeting only 33 per cent of the domestic requirements and the
remaining 67 per cent demand was met through import (Gulf Economist 2007). With the
commencement of Pak Arab Refinery, having a refining capacity of 4.5 million tonnes per annum,
the country has become surplus in certain products.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
It is a state-of-the-art refinery and is based on the latest equipment and process technology; it further
has a training resource for technologists from the region. The site has accommodation for the
PARCOnians. Up to date facilities are present such as Steam, Feed Water and Condensate System,
fuel, oil and water gas system required for the efficient production of the highest quality of
petroleum products.
PARCO is engaged in its marketing activities through the "PEARL" Brand. They provide a wide
range of lubricants to the motorists under PEARL. PARCO has established a petrol pump, which
was a result of a joint venture with TOTAL. The first TOTAL-PARCO petrol pump was
commissioned in January 2002 near Sargodha and now the number of petrol pumps across the
country are over 100.
National Refinery Limited (NRL) was incorporated as a public limited company at Karachi in
1963. Government of Pakistan took over the management of NRL under the Economic Reforms
Order, 1972.
Presently NRL is under the Ministry of Petroleum and Natural Resources. In June 2003 the
Government of Pakistan decided to include NRL in its privatization programme, it was acquired by
Attock Oil Group in July 2005 who also took management control at the same time.
This is the second largest refinery in terms of capacity (25% share) and it is located at Korangi. It
has a refining capacity of 62,050 bbl/d. NRL enjoys a competitive edge as it is the only refinery
producing LBO (Lube Base Oil) in Pakistan. Furthermore it is the only refinery that produces
Asphalt (Bitumen for roads) and Base Oil (Lubricants), In an interview with Dr Zaidi of PSO, after it
was privatized by Attock Company, the organization took advantage of this by only selling the 2
products to their downstream OMC, Attoc Private Limited. As a result it has a monopoly and based
on AKD statistics, it is one of the most profitable oil company of the FY 06. Furthermore, due to the
restrictions set by the government we can’t import Bitumen leaving the consumer no other choice
but to buy the highly priced Asphalt made locally. The Asphalt produced by NRL are also sold to
MNCs with in the country.
NRL is implementing an Enterprise Resource planning (ERP) solution, SAP, to streamline planning
and coordination, thereby improving overall efficiency. The Financial, Maintenance, Materials
Management and Human Resources modules were implemented in 2004.
PRL is one of the oldest refineries of Pakistan after Attock Refinery, it was introduced in November
14, 1959 where the opening of the Refinery was performed by Field Marshal Mohammad Ayub
Khan, President of Pakistan. It became operational in 1962.
It is the third largest refinery in terms of capacity with a refining capacity of 47,110 bbl/d (16%
share). It is located in Korangi, Karachi where it also has a tank farm in Kemari.
Products derived from refining of crude oil at this refinery meet an overwhelming part of the world
energy needs. PRL, since inception has been the principle manufacturer and supplier of petroleum
products to the domestic markets, Pakistan Defense Force and Railways.
PRL takes pride in the competitive edge it enjoys of respect of efficiency, lower operating cost, high
quality human resource, reliability and introduction to newer generation technologies. They also
promote the production of cleaner fuels in order to become more environmentally friendly.
Attock Refinery Limited (ARL) became a Public Limited Company in June, 1979 and is listed on
the three Stock Exchanges of the country. This is the fourth largest refinery in terms of capacity and
it is located in Rawalpinidi with a capacity of 40,000 bbl/d (14% share).
ARL is the pioneer of crude oil refining in the country with its operations dating back to 1922.
Backed by a rich experience of more than 80 years of successful operations, (ARO) has been a first
in many aspects, being the first refinery in the region, as well being the pioneer of certain products in
the area as well.
In a case study carried out by LUMS, due to Attock Company’s poor appraisal and management
practices within the refinery, the management has suffered and consequently the company’s
performance. However steps are being taken to improve the company’s performance.
The Company was incorporated as a public Company on 9th January 1995 . The Mouza Kund Plant
(MKP1) is located at District Lasbella, in the province of Balouchistan,
This is the fifth largest refinery in terms of capacity in Pakistan with producing 47,110. bbl/day.
Bosicor Pakistan Limited (BPL) began commercial operations at its Mouza Kund plant, near Karachi
in 2004 where it is processing imported crude oil & producing Petroleum Products. Bosicar, refinery
has which just utilized 45% of its capacity.
The 30,000-bbl/d refinery is supplied with shipments of crude oil from Qatar. The plant allowed
Pakistan to become a supplier of naphtha, which constitutes 20 percent of the output. Naptha is
among one of the major exports of petroleum products and thus helps in gaining Forex. It is
responsible for the processing of imported crude oil & producing Petroleum Products. Out of the 5
major refineries, Bosicor is the only one that is originally a private company.
Proposed refinery
Currently, Pakistan’s upcoming investment activities in the sector seem optimistic with 2 mega
investment projects in sight. Kuwait and Saudi based firms have expressed interest to set up a large
refinery in district Hub, Balauchistan. The envisioned to have a refining capacity of 300k bbl/day which
is equivalent to the current Pakistan’s current refining capacity.
Bosicor refinery, has also expressed interest in setting up a new refinery with a capacity of 120k bbl/day
of crude oil. The company has the completion target for the above mentioned project by December
2008.
Refining Capacity
PARCO has the highest refining capacity followed by NRL, ARL, Bosicor, finally Dhodak and Enar
have an equal percentage.
Petroleum Products
The refineries perform the function of distillation which is a process by
which components in a chemical mixture are separated according to their
different boiling points.
There are more than 30 refined products extracted from crude oil. During
the current fiscal year furnace oil, was the major product extracted by
volume. Other major products were High Speed Diesel (HSD) and Motor
Spirit.
POL (Petroleum, Oil & Lubricants) are broadly divided into two broad categories; White Oil and Black
Oil. The white oil product category consists of all POL products with the exception of Furnace Oil (FO)
and Light Diesel Oil (LDO).
Jet fuel
It has become a key product generating 8% of total POL sales volume. Jet fuel has shown an increase in
volume that can be attributed in part to the increase in aviation activity due to improving economic
conditions in the country. The primary driver for the growth in Jet Fuel volumes is exports. In FY 06,
exports surged by almost 50% where the export concentration lies primarily in Afghanistan towards
civilian as well as military consumption. We expect Jet Fuel volumes to continue growing as activity in
the export activity in the segment continues to increase.
5. NAPHTHA
This is another product of the distillation process which doesn’t have much use unless it is converted to
HSD. Pakistan doesn’t have the “hydrocracker” which has the ability to convert Naphtha into HSD. As a
result, excess NAPTHA is exported abroad. If we were able to form HSD from it, we would save
thousands of dollars and reduce the import bill. The largest product of crude oil after refining is
NAPHTHA.
6. FURNACE OIL
There are 2 types, HSFO (High sulfur furnace oil) and LSFO (Low sulfur furnace oil). Furnace oil is
required by most industries in the form of fuel. It is largely consumed by the power generating plants
such KESC and HUBCO. It is further required in boilers such in the sugar industry (when the
byproducts are unable to meet the required demand) as well as the cement industry. The demand for
furnace oil has shown decline, this is due to discoveries of alternate cheaper resources such as coal,
hydro, gas and ethanol. The fluctuation in oil prices has a detrimental affect on the economy considering
that oil and petroleum contribute the highest to the import bill. Residual fuel oil is known as furnace oil
(FO)
7. BASE OIL
Used in the formation of lubricating oil. The oil is made of different viscosities and is used in car
engines.
Lubricants
In volume terms lubricants contribute approximately 1% towards POL product volume. However, the
importance of lubricants stems from the fact that it is the only completely deregulated white oil segment.
Over the past five years the sales volume of lubricants have grown at a rate of 5%.. We expect the lube
based category to increase as more number of vehicles hit the roads. The lube product category is largely
influenced by brand name recognition, where internationally renowned brands of PSO (Castrol) and
Shell (Helix) dominate the market.
8. CNG
The advent of Compressed Natural Gas has made considerable inroads as substitute for motor gasoline
consumption. Pakistan, at present, is the largest Asian consumer and the third largest consumer of CNG
behind Argentina and Brazil globally. In FY 05, the CNG market accounted for 2% of the total natural
gas market. The GoP has promoted the use of natural gas as an alternative to liquid fuels considering the
burden on the import bill of crude oil as well as the environmental benefits as compared to the high
emission fuel oils.
Downstream Sector
This involves the distribution and retail of oil and petroleum related products. Organizations that carry
this out are called OMCs.
PSO sells the full range of products that include Mogas, HSD, Fuel Oil, Jet Fuel, Kerosene, LPG,
CNG and petro-chemicals. PSO was losing ground in key market segments, Mogas and HSD, as
Shell Pakistan was giving a run for its money. With a revamp of its corporate image enabled PSO to
put a stop to its declining market share as the initiatives they undertook began to gain popularity,
PSO’s market share started to rise. PSO regained its market leader status from Shell Pakistan in FY
03.
PSO is the largest oil marketing company and the only national one in Pakistan with a 61% market
share in overall sales volume. When the overall sales volume had been declining in the past few
years, the company decided to actively pursue retail markets with new, renovated pumps. The
company has also introduced a variety of products that will help them in maintaining their market
share which include corporate credit cards, fleet cards and prepaid cards. They have built New
Vision outlets to provide better quality service to its customers.
At present PSO has more than 3700 outlets located throughout the country. Out of these, 150 outlets
have been revamped so far and another 40 will be fully functional by the year end. At the same time
the number of company owned and operated outlets has been increasing.
PSO can establish additional value added services in conjunction with other consumer corporate.
PSO has been aggressively on the marketing side especially with the advent of loyalty cards,
enabling it to maintain market share in the retail level products particularly, the Mogas and HSD
category.
Furthermore it has a strong brand franchise in rural areas with the highest maker penetration, and the
company boasts the largest storage capacity (81% of total national storage). PSO has the largest
infrastructure, it is expected to maintain its edge for a considerably long time and it has; since the
past 5 years it has been the market leader.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
The GoP has aimed at cutting down furnace oil import bill by switching over to natural gas. This
threat was mostly to PSO that has 90 per cent market share in furnace oil trade however they were
swift in their response as they now have the largest market share in CNG. Presently PSO is the
market leader in the following POL categories (M.S %).
1. CNG
2. Jet Fuel (45%)
3. Furnace Oil (79%)
4. HSD volumes (59%)
Shell Pakistan
In 1928, the Royal Dutch Shell plc and the Burmah Oil Company Limited in India were merged and
Burmah Shell Oil Storage and Distribution Company of India was formed. After the independence
of Pakistan in 1947, the name was changed to the Burmah Shell Oil Distribution Company of
Pakistan. After the transfer of 51% stake to Pakistani investors in 1970, the name was again changed
to Pakistan Burmah Shell (PBS) Limited. In 1993, as economic liberalization began to take place,
Burmah divested from PBS and Shell Petroleum stepped into raise its stake to 51% and has
gradually increased it to 76% present.
Shell Pakistan is divided into six functional areas i.e. Retail, Commercial, Aviation, Operations,
Finance and Human Resources.Shell Pakistan is the second largest oil marketing company in
Pakistan enjoying a 17% overall market share. Despite the gradual decline in sales volume the
company has managed to achieve a 24% growth over the 5 year period.
The company was the first to initiate the retail revamping by the introduction of Shell’s Retail Visual
Identity (RVI). The company has continuously focused on a high margin product mix. Even with
declining volumes as witnessed in key POL products the focus on high margin and low volume
products enables the company to maintain a competitive edge. Numerous Customer Value
Propositions are delivered at the retail outlets that include the first ever drive-through ATM, first
ever pharmacy, and they now even provide the customers with the convenience of paying household
bills at several pump sites in the major cities of the country.
With competition gradually rising Shell has aggressively pursued other avenues such as CNG to
generate higher margins. Shell Pakistan has undertaken full investment in the CNG infrastructure
that has enabled the company to benefit from higher margins on gross sales revenue from CNG,
even more than PSO.
One key aspect that distinguished Shell Pakistan from the rest of the oil marketing companies is the
brand value that the Shell name carries. However, with the rise in competition and improving
product quality from its competitors, Shells name is finding it hard to retain market share and is
facing a declining trend.
Caltex In Pakistan
Chevron Pakistan Limited (formerly known as Caltex Oil Pakistan Limited) is a part of Chevron
Corporation which is a leader in the global integrated energy business. Chevron is the fifth-largest
integrated energy company in the world. The headquarters are in San Ramon, California, and
conducts business in approximately 180 countries, and is engaged in every aspect of the oil and
natural gas industry, including exploration and production; refining, marketing and transportation;
chemicals manufacturing and sales; and power generation.
Chevron Pakistan Limited has operated in the sub-continent since 1938 and
apart from the main oil storage facility at Karachi, has 10 Depots throughout the country, which
includes three inland terminals in Rawalpindi, Machike and Shikarpur.
The company’s Retail network consists of 598 outlets located throughout the
country as well as a wide spread distribution network catering to the demands of the Industrial, as
well as the Agricultural sectors. Chevron installed its first CNG facility at its Company managed
retail outlet at Islamabad. Subsequently, more CNG facilities have been added to the network in
Karachi and Lahore increasing the number of CNG refueling facilities to 66 nationwide. In addition,
Chevron has also established three CNG conversion kit centers
Chevron Pakistan was the first oil marketing company to introduce many modern concepts in the
industry in Pakistan.
1. Its technical advantage in the industry is its state-of-the art computerized lubricating oil
blending plant.
2. Chevron was the first in modernizing its retail outlets, installing electronic dispensers and
implementing Customer Service Systems.
3. It was the first oil marketing company to launch a CNG station in Islamabad in 1998.
4. Chevron is the pioneer in establishing Convenience Stores and introducing co-branded Cards
in the market.
APL belongs to the Attock Group which is the only vertical oil and gas entity in Pakistan. According to
AKD securities, APL has gone on to become the third largest OMC in Pakistan with a market share of
8% in FY06 versus 2.9% in the same period last year according to AKD securities. Aggressive
marketing efforts and relentless retail network expansion has enabled the company to become the best
performing oil company in FY06.
APL is the only OMC in Pakistan belonging to a Group involved in Oil Exploration, Production and
Refining thus ideally suited to proficiently fulfilling its customers’ needs.
This is a Joint Venture Company that has been formed to market 25% of MCR production, through retail
outlets, which are currently in the development stage. The first TOTAL-PARCO petrol pump was
commissioned in January 2002 near Sargodha.
The number of petrol pumps across the country are over 100. Other sites are currently being
commissioned with an aim of establishing a country wide network.
Based on this graph, PSO has the highest share of POL products followed by Shell, Clatex and APL.
Major Players
Hydrocarbon Development Institute of Pakistan (HDIP) is an autonomous body under the Ministry of
Petroleum & Natural Resources. It carries out applied research and renders advice to the Government on
scientific and technical matters in the oil, gas and energy sector including energy-environment, energy-
planning and energy-policy issues. The HDIP also provides consultancy and laboratory services for the
oil and gas industry in Pakistan in diverse fields of its expertise. A research Project of HDIP on using
compressed natural gas (CNG) to replace liquid petroleum has grown into a country-wide industry.
Furthermore it also facilitates private sector investment in the sector by providing professional guidance
and advice.
OGDC in as exploration company and was created in September 196, in pursuance of an Agreement
signed by GOP with USSR for financing equipments, and services of Soviet experts for exploration of
oil and gas in Pakistan. During Seventies, the Corporation introduced Western technology for updating
its equipment base, and undertook an aggressive work program in Exploration sector in Pakistan. It was
incorporated as a public limited un-listed company managed by an independent Board of Directors. The
company has involved itself in a number of explorations of oil and gas projects. It is currently listed on
all 3 stock exchanges with the highest market capitalization and is trying to position itself in the London
Stock Exchange Market.
Incorporated on June 5, 1950 as a Public Limited company, PPL inherited all the assets and liabilities of
the Burmah Oil Company (Pakistan Concessions) Limited, and started business on 01 July 1952.
In 1997, Brumah sold PPL to GoP. In July 2004 the government sold 15% of these holdings to general
public as part of Privatization Programme.
The above 2 exploration companies come under Ministry of Petroleum and Natural Resources, the
remaining exploration companies are:
This is the only one under the Ministry of Petroleum and Natural Resources, the remaining refineries
present in the midstream are:
Pakistan State Oil (PSO) is the oil market leader in Pakistan having around 78% share of Black Oil
market and around 57%* share of White Oil market. It is engaged in import, storage, distribution and
marketing of various petroleum products, including Mogas, HSD, Fuel Oil, Jet Fuel, LDO, SKO, petro-
chemicals, LPG and CNG. This company, the winner of “Karachi Stock Exchange Top Companies
Award” for a number of years and a member of World Economic Forum, has been a popular topic of
case studies by Business schools in Pakistan and abroad based on its radical corporate transformation
over the last few years. It provides excellence in customer service, total quality control, health, safety
and environment.
PSO has ended FY06 as a market leader in all the major products. In the presence of stiff competitive
market situation, PSO again emerged as leader with 65 percent share on an overall basis. PSO is the only
major OMC in the public sector, the remaining OMCs are:
Strategic Players
The Oil Companies Advisory Committee (OCAC) was formed in the mid sixties with the objective of
having a forum of the oil companies that could interact with each other and the Government in matters
relating to the management of the oil business within the country. The members of OCAC currently
comprise of the five refineries and eight oil marketing companies. New entrants both in the refining and
marketing sector are also coming in the country and the number of member companies is likely to
increase.
OGRA has been set up on 28th March 2002 to foster competition, increase private investment and
ownership in midstream and downstream petroleum industry. OGRA has the authority to decide the
prices of oil on fortnightly bases after linking them to international oil prices. Consumer prices of gas
are reviewed bi-annually on the basis of cost of supply to improve the confidence of foreign oil and gad
producers of the country.
OGRA has exclusive power to grant, amend or revoke licenses for regulated activities and enforce
compliance of license conditions to promote efficiency, cost effectiveness, best practices, and high
safety and service standards etc. The regulated activities are:
Natural Gas
1. Construction or operation of pipelines or storage facilities or other installations
2. Transmission
3. Distribution
4. Sale
OIL
Construction or operation of refinery, pipelines, storage facilities, blending facilities and installation.
Marketing and storage of refined oil products
Liquefied Petroleum Gas (LPG)
Construction or operation of pipelines, production or processing facilities,
Storage facilities and installations. Transporting, filling, marketing and distribution
Compressed Natural Gas (CNG)
Construction or operation of installations including testing or storage facilities. Transporting,
filling, marketing and distribution
International Player
OPEC
Increasing population
Pakistan’s oil and gas needs are growing very rapidly. It ranks 6 th in the world’s most populous countries
with population growth of about 2% per annum.
Sectoral oil consumption during the year 2004-05 was: Power (23.5%), transport (61.5%), agriculture
(1.0%), industry (10.5%), domestic (1.3%) and government (2.2%).
Income Effect
Income influences fuel choice with the exception of wood, kerosene and dung in rural areas. High-
income households choose hydrocarbons, natural gas where it available and otherwise. Wood, kerosene
and dung use declines with increasing income in urban areas on the other hand, primary household fuel
among household irrespective of income.
EU and US cartel
EU and US. are working towards developing a cartel as they have a largey amount of oil reserves that
have not been exploited yet.
The other reason is that they want to reduce the monopoly and bargaining power of OPEC. Also they
fear that OPEC will favour Iran if a war between Iran and US erupts which will effect their oil
dependent economies.
FACTOR CONDITIONS
RELATED FACTORS
1. MATERIAL RESOURCES
The indigenous oil is low in sulfur content that makes it better in quality as compared to India.
2. HUMAN RESOURCES
Since the petroleum industry is capital intensive the number of labor required is relatively less than the
other industries.
The
From the labor force, non skilled graduates are inducted in the industry as apprentices and the trained to
acquire the technical skill, this process usually takes minimum of 6 months the training time increases
with increasing complexity of the task.
The quality of our labor force is they have a very quick observation and therefore learn quickly.
In the petroleum sector there is trend towards specialization. Unfortunately, we lack training in technical
skills.
The current labor force employed in the petroleum sector is sufficient to meet the basic technical
requirements of the industry. However they lack special skills that can give competitive advantage to our
country.
The existing engineering universities do not have interaction with the industry, therefore the graduated
coming out of these universities have good theoretical knowledge but no awareness about the industry
and its workings.
There is no government policy that supports the development of technical institutions in the country.
Therefore development of special skills can not take place and for this reason we also lack R&D.
3. CAPITAL RESOURCES
We don’t produce any of the machinery locally, 70% of the machinery especially the one used in
refineries is imported from Japan, the rest such as pump dispensers is imported from other countries like
Germany, Brazil, Turkey etc.
In the petroleum sector the machines are upgraded every 3 years, it is not feasible and possible to install
new machinery by completely scrapping out the old one.
The capital cost of investing in machinery is as high as 3 billion dollars. Private sector of such a small
economy like Pakistan cannot invest such a huge amount; therefore, the machinery is outdated as
compared to other countries like India and china.
INFRASTRUCTURE
1.Port facilites
Crude oil, white oil products and low sulfur fuel oil (LSFO) are received at the Karachi port, while LPG
and high sulfur fuel (HSFO) are at the Fauji Oil terminal at Port Qasim. The port facilities are connected
to the tankage/storage facilities of the refineries and oil marketing companies (OMC’s) through
pipelines.
There is a need of an additional pipeline to connect the two ports. It will provide greater security and
reliability of industry operations through smooth supply of oil.
2.Installations
Refineries and the OMCs have key installations and terminals to receive and store crude and petroleum
products in Karachi, Mehmood kot and Moragh. These key installations are the primary supply points
for the transportation of petroleum products to different depots throughout the country.
The storage tanks are of different sizes and mainly of two types Vertical tanks and Horizontal tanks
The Storage tanks are mainly horizontal tanks in Pakistan as they are easy to maintain. However, these
tanks are old and do not fulfill the international requirement and government standards of a safe distance
of 100ft between the tanks and 50ft from the boundary wall.
Total storage capacity of installations and depots amount to only 21days of consumption equivalent
which will be insufficient during a supply crisis.
People working at the refineries and installations are provided with (PPEs) goggles, masks, safety
shoes, gloves and helmets etc to prevent them from exposure to harmful emissions. However most
workers are reluctant to use it because it makes movement and working difficult.
TRANSPORTATION
1. Shipping Vessels
The National Tanker company subsidiary of Pakistan National shipping Company (PNSC) was
established in 1981, and it is jointly owned by PNSC and PERAC (State petroleum Refining and
Petrochemical Corporation). NTC owns one tanker “M.T Johar”, with carrying capacity of 80,000 tons
which is principally used for transportation of crude oil from the Arabian Gulf to Karachi. The country’s
remaining transport needs of imported crude oil are met through chartered tankers as required
Due to pipeline limitations, and severe rail infrastructure constraints most transportation is done by road.
Companies like PSO use modern systems such as Radar Gauging System to maintain quality,
temperature and level of product (to ensure there are no leakages) in the lorries. This helped in
overcoming problem of adulteration and leakages to a great extent. However, all the Lorries in Pakistan
do not have this system and they are not willing to do it due to the cost attached in replacing these
lorries.
There is no Bottom loading system in the Lorries that prevent people from inhaling the fumes and
keeps the right quantity of fuel maintained.
3. Pipeline
The installations and refineries can receive the supply from both pipelines and tank Lorries; however,
depots are supplied only through tank Lorries. White oil pipeline was establishes in 2004 that transports
oil from the south of the country to the north. It has reduced costs as the transportation cost has
lowered; lorries and rail require fuel to work, which is not needed by pipelines.
4. Railway tanks
Pakistan Railways also provide transportation mostly for fuel oil. However, its movement capacity is
severely hampered by locomotive availability and other rail infrastructure constraints.
5. Retail Outlets
ADVANCED FACTORS
Deregulation
Under the deregulation process of crude oil import, quota on import of HSD and furnace oil was
abolished.
Under this policy national and multi national could import as much HSD as they want. Previously,
government used to allocate the quota for OMCs which gave PSO a portion of 75%, making it a
monopoly in the market. After deregulation competition increased in the market and PSO was forced to
invest in Marketing and improving the standard of its retail outlets, if it were to survive in the market.
This move brought about a turn around impact on the policies of PSO and other major refineries such as
Shell and Caltex , who differentiated their product in terms of services provided.
SWOT ANALYSIS
STRENGTHS
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
The success discovery ratio is 1:3.5 in Pakistan as compared to world 1:10
OGDCL has for the first time in Pakistan’s history made an oil discovery in the NWFP Province. MOL,
a Hungarian Exploration company, has also made a major discovery at Gurgry district Kohat N.W.F.P.
The industry had extensive and well established network of distribution
The increase in competition between OMCs has led to more of value added products, which has
increased both the quality of both the product and service.
Our oil has low sulfur content than that of India, which indicates that the quality of our raw material is
better.
In 2005-06 one hundred and wells were planned including fifty-three as exploratory and forty-eight as
appraisal development wells.
We have cheap labor available as compared to the develop countries which can be which has good
observation skill that make them learn technical tasks easily.
Our market consumption can be increased because the population is growing at a rate of 2% per year.
The industry relatively organized then other industries like sugar industry does not even have ministry to
regulate it.
After deregulation the increase efforts of OMCs to survive in the competitive market has result in value
added products and better quality service to customers.
Due to the existence of multi national in the industry new technology has been brought into the country
and they have set international standards of operation which serve as a bench mark for national
companies.
WEAKNESSES
We have a faulty price mechanism because the government is charging ocean losses and handling
charges from the consumer.
We have supply stock of 21 to 28 days compared to 90 days minimum in European countries this stock
extremely insufficient in case of a war or other calamity.
The government charges a high sales tax of 15% on the sales of oil and petroleum products. OMC pass
the entire tax burden to consumers making the fuel very expensive.
We have a very long value chain. The final price has a commission of dealers, OMC’s government sales
tax, government Levies and ex-refinery price.
Our refineries structure is designed to be compatible with Arabian oil that restricts the import of oil from
different regions and will be a cause of great problem if cheaper suppliers of oil are available.
Government has invested a millions in Gwadar and the development project concerning oil exploration,
refinery and pipelines from various regions. Unrest in Baluchistan can hamper these developments and
major investment projects.
A nearly 100 per cent rise in international prices of crude oil coupled with economic slowdown led to
decline in sales volume.
Our crude oil spare refining capacity is diminishing rapidly and production flexibility even faster.
The import of Oil, which meets 66% of our local demand, places a heavy import bill on government.
We have surplus of naphtha, which is imported by the government how ever this naphtha is source of
generating high speed diesel but due to absence of naphtha cracker technology this important raw
material can not be utilized and we are forced to import high speed diesel.
OPPORTUNITIES
Gwadar enhances the strategic value of the region it would be center for oil and gas investments
of oil and gas pipelines.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
If the government is able to attract the foreign investors in oil and gas exploration the way it has
planned, the province of Baluchistan can serve as terminus for major oil and gas pipelines and lead to
exploration of oil wells that so far have been untapped.
The growing awareness about the conservation of energy has reduced the worldwide oil demand, if the
trend continues this may lead to decrease in the price of oil in future and may reduce the supply demand
gap.
South Asia infrastructure fund
There is a proposal to convert obsolete and uneconomic refineries into full-fledged storages. Another
proposal from state run Pakistan Mineral Development Corporations (PMDC) to utilize excavated
khewra salt mines new Attock for storage of oil, all scientific reports confirm that such an underground
capacity could be used for oil storage minor investments. If these projects are implemented the
deficiency in storage capacity can be overcome and make the country less vulnerable to supply
shortages especially during wars.
China wants to build a refinery and petrochemical complex with later expanding it 21 million tons. For
every one million barrels daily outlet capacity at Gwadar Pakistan can possibly net over a third billion
dollars a year in revenues beside indirect economic benefit costs.
Unusually warm winters are weakening demand for heating oil.
THREATS
Increased use of substitutes such as CNG, LPG and coal etc
Government has started a pilot project for mixing use ethanol with petrol. Since it reduces the fuel cost
to very low levels there is a great chance of consumers shifting to this cheap substitute.
Government has initiated a project for shifting the public transport such as buses and rickshaws to CNG
for increasing cost efficiency and improving the environment.
The privatization process, which leads to more market efficiency, has been under political pressures.
The oil and gas pipeline project has been continuously delayed; china is eagerly looking for sources to
secure its energy supplies. It is also working with Russian a well as Kazakhstan, which is central Asia’s
largest oil producer. If the implementation lap of the oil pipeline gas continues we might loose the
opportunity to other potential competitors.
The government is pursuing a tighter monetary policy; high interest rates in the market can make the
local investors in the oil and petroleum sector risk-averse.
America’s virtual control over Afghanistan, the emerging role of Shanghai cooperation Organization
(SCO) -this big powers quest for energy is brewing up oil politics in the region. This tug of war poses a
threat to Pakistan’s own stake in the energy sector and may open the country to more political turmoil.
Recent terror activities in Saudi Arabia, which is Pakistan’s major oil supplier, can create
uncertainty in the Pakistani oil market regarding the future supply of oil.
The continuing tensions between Iran and America and war in Iraq, where major oil installations
are target of retaliators only leads to price hikes but creates uncertainty in the supply market and more
motivation to finding alternative resources.
Major oil reserves are to said to become harder to find and more expensive to exploit. Many of the
oil fields outside Opec have dwindled to very low levels needing costly technology to develop.
Emergence of US and EU cartel in near future can create a strong competitor in the supply market
against Opec but since we are in contract with the Opec members such as Saudi Arabia etc we might not
be able to avail that opportunity.
Flexi fuel cars and cars that give far more mileage per gallon of oil then before has increased.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
PRIVATIZATION
During recent years government has taken a move towards privatization of government owned company
under this policy privatization of OGDCL and PSO was planned.
OGDCL
In April/May 1999, Privatization Board of Pakistan approved privatization of
OGDCL and appointment of a Financial Advisor. Expressions of Interest (EOI) for Financial Advisory
Services for OGDCL were invited by the Privatization Commission in June 1999. In November 2003,
the GOP divested 5% of its shares in the company. Being listed on the Stock Exchange, OGDCL looks
forward to a new corporate culture that will demand an increased degree of transparency, accountability
and responsibility under the code of Corporate Governance.
PSO
Currently the GoP is in the advance stages of divesting 51% stake and management control pf Pakistan’s
largest oil marketing company PSO to a strategic investor. The bidding will take place on May 19, 2007
as informed by the PSO’s GM Human resource Manager, Mr. Vaqar Ahmed
Pakistan’s economy is highly dependent on imports of crude oil. Imported crude oil accounted for
74% of the total crude oil processed by national refineries.
An analysis shows that the demand of crude oil has increased from industrial and transport sector
which made the country to import oil to meet energy’s demand.
In terms of import value, petroleum products have shown an increase of 53.44%.the import value
rose because of the increase in oil prices.
In terms of quantity the crude oil increased by 4.03% and high sulphur furnace oil imports increased
by 21.39%.HSD imports showed a decline of 4.34% signaling improved performance of national
refinery sector during the outgoing fiscal year.
The exports of HSD were minimal because it was exported to Afghanistan since they did not had
adequate transport facilities and also war in Afghanistan lead to increase in demand of HSD to be
used in tanks ,helicopters etc .
The export of crude for a limited period was possible because of an oil field at Badin which high
quality crude oil that was exported to earn foreign exchange.
Analysis of Pakistani Industries
-Oil and Petroleum Industry-
Porter’s Competitive Forces
THREAT OF SUBSTITUTES
Ethanol
The government has started a pilot project on the directive of Prime Minister to mix 10% of ethanol with
the gasoline. The blending of ethanol is on testing stage in Karachi, Lahore and Islamabad. Ethanol a by-
predict of molasses obtained through distillation is a comparatively cheaper fuel that would also enhance
the performance of the engine. OCAC has some worries over the issue because successful results of the
project would mean 10% shifts in energy demand towards ethanol.
Coal
Most of the cement manufacturers converted their cement plants from furnace oil to coal firing system
during 2003 –04 .due to this conversion the demand for furnace oil in the cement industry has been
reduced.
Nuclear energy
Pakistan is emphasizing on building alternative energy sources due increasing price of oil
internationally. A Chashma Nuclear power plant has already been set up to meet our energy need. Since
our demand for energy is greater than supply therefore recently government is setting up another nuclear
power plant.
Water
Water is another alternative to produce electricity. Due to expensive electricity generation through oil,
Pakistan’s government has planed to build Bhasha dam, Mangla dam and Kalabagh dam so that our
rising energy demand is met cheaply. This would influence our petroleum industry because power is the
second largest consumer of petroleum products. It accounts for 35% of total consumption. If this were
CNG
The demand for CNG as alternative fuel used in vehicle is rising sharply. An average consumer who
cannot afford high priced gasoline is shifting his demand to CNG.Also government is planning to bring
CNG buses, wagons and mini buses in public transport.
Wood
Wood is used, as an alternative energy fuel in rural households because they cannot afford expensive
fuels to meet their energy needs. Instead of using electricity made from oil they resort to wood
combustion to meet their lightning needs.
Biomass
The greatest attraction of biomass is that it often does not require cash expenditure. Traditional stoves
for biomass are also cheap. Where biomass is plentiful, where there is enough labor for biomass
collection or where household incomes are variable and uncertain, biomass becomes the fuel of choice.
Under these circumstances it is difficult for hydrocarbon fuels to replace biomass unless household
income rises substantially. In addition there are cultural and other reasons for using biomass: food
cooked on wood is claimed to taste better, wood cooking stoves provide space heating because of large
heat loss and smoke from wood combustion is said to act as an insect repellent.
Solar and wind Energy:
Alternative Energy Development Board (AEDB) was established to initiate a dynamic programmed to
promote, implement and execute alternative renewable energy technologies. The government
recommendation includes development of wind and solar energy to ensure that at least 5 percent of total
power generation capacity is met through these resources by 2030 i.e. (9700 MW). Alternative Energy
Development Board to ensure the installation of 100MW wind power by June2006 at Keti Bandar and
Gharo Sindh and 700 MW by 2010. Development of solar products like solar fans, solar cookers, solar
geysers, etc. must be developed through private sector on top priority. Laws and taxes designed to
encourage self-energy generation by domestic sector like use of solar heating, solar geysers, etc. and
spraying valuable natural for industrial growth.
International consumers
The bargaining power of international consumers is limited since prices are set by OPEC.And also
petrol has inelastic demand therefore, consumers have to buy it because their vehicles, industries and
in short economies are dependent on it.
Internationally, major oil importers such as USA and EU had been trying to contain demand for
imported crude through a policy of conservation coupled with increased use of alternative energy
resources. In the USA, automobile companies are now producing cars that can give more mileage per
gallon of oil than before.
Industrial consumers
Locally the industrial consumers do not have much say since the prices are set by OGRA fortnightly
and are usually based on international oil prices. However industrial consumers do have impact
because they are shifting to cheaper energy resources for example in 2003 –04-cement industry shifted
to coal from furnace oil.
Household consumers
Household consumers consume electricity made from oil. Since electricity has inelastic demand and
consumers have little choices as far as electricity providers are concerned, therefore, they do not enjoy
a bargaining power as buyer. Their bargaining is very low. However, the government has initiated a
project to generate electricity from solar energy reducing dependence on oil for electricity generation.
Thus bargaining power of consumers in future may rise.
Transport consumers
The bargaining power of transport consumers is rising and may continue to rise in future because of
increased use of alternative fuels such as CNG, blended ethanol which may be introduced in future.
Also flexi fuel cars using ethanol as fuel would have strong impact on the bargaining power of
transport consumers in near future.
International suppliers
Internationally the price of crude oil rose sharply but is now decreasing shifting the bargaining power
towards consumers because of use of alternative fuels efficiently.
Pakistan is deficit in crude oil, diesel and fuel oil. Recently the Government has given permission to
bulk consumers and traders to import fuel oil while bulk consumers have also been given permission to
import diesel. In order to coordinate all activities, OGRA plays a pivotal role in rationalizing these
imports in such a manner that supply/demand balanced.
Source:OGRA website
Impact of substitutes
Due to rising demand of substitutes and trend towards using alternative energy fuels is increasing
therefore the bargaining power of suppliers has reduced to a certain extent. The government has recently
announced to introduce CNG in public transport, which has raised worries in the minds of OMC’s
regarding their bargaining power as suppliers.
Local suppliers
The bargaining power of local suppliers especially of OMCs remains weak due to semi –the
Government of Pakistan governs regulated environment where the entire operations flow stream.
However as deregulations proceeds in the future, bargaining power of suppliers will become important
over the next 3-5 years.
Pakistan has more oil resources as compare to the world…attracted foreign investors
Pakistan’s drilling intensity is 8 well per 10 000 sq.km and the success rate is 1:3.5 which compares
favorably with the global drilling density of 100 wells per 10 000 sq km with success rate of 1:10.due
to exhaustion of oil resources in the world and favorable circumstances in Pakistan foreign investment
has increased in past few years and would continue to increase in future inshaAllah.
COMPETITION
Upstream sector
The competition in the upstream sector has emerged because of the increase in the number of
exploration companies in the country.
British Petroleum, OGDCL and PPL are termed as leaders in the exploration .it is difficult for the
new companies to compete with them because of the strong infrastructure if these companies.
Midstream sector
The midstream has five refineries and has oligopolistic competition.
They produce homogenous products and sell them on predefined prices negotiated earlier.
PARCO refinery is a competition for other refineries because its products are of slightly better
quality and it uses state of the art machinery which gives it a competitive edge.
Downstream sector
The OMC sector is gearing up for increased competition as existing refineries and the evolution of
the vertical entities have found it viable to establish retail distribution networks.
PSO is the largest oil marketing company in Pakistan with a 61% share in overall sales
volume.however, the over all sales volume has been declining in the last few years which has
prompted the company to actively pursue its retail market with new, renovated pumps following
Shell Retail Visual Identity strategy. The company has also introduced corporate credit cards, fleet
cards and prepaid cards enabling the company to maintain a chunk of its market share. The focus on
marketing is significant among OMCs after the deregulation. After deregulation since PSO
monopoly dissolved, other OMCs took step to grab the market share.
GOVERNMENT ROLE
Inland freight
Sales tax
EX-REFINERY PRICE:
The ex-refinery price of a product, which is paid to local refineries, equates to the landed cost of the
product. In other words it relates to the import parity price of the product if the same were to be
imported. The base price relates to the relevant product’s FOB price averaged for the fortnight as quoted
in the Arab Gulf region to which are added other elements like freight, duties, L/c and bank charges,
custom duty, wharfage etc to arrive at the refinery price.
GOVERNMENT LEVIES:
Government levies are the prerogative of the Government and are fixed in accordance with the needs of
the Government. Petroleum products are an important source of any Government’s revenue and Pakistan
is no exception.
INLAND FREIGHT:
Inland freight is used to equate the prices of the products all across Pakistan. In order to do this:
29 core depot locations have been identified and prices are kept constant over these locations.
The product wise cost of product transportation from refineries or imports to these 29 locations is
allocated to the respective product and is called primary transport cost.
Primary cost represents actual cost and does not include any profit element for the marketing
companies.
The cost of transporting product from these aforementioned core 29 depot locations to the
respective retail outlet is called secondary transport cost and varies in accordance with the
distance of the retail outlet from the nearest depot. This cost is over and above the maximum ex-
depot sale price determined by OCAC for the 29 core depot locations.
SALESTAX:
Sales tax is the last element in the consumer pricing and is calculated at 15% of the price before
sales tax.
The government has allowed duty free import of machinery for the upstream sector. This has
significantly reduced their cost of exploration and also enabled them to buy technologically
advanced machinery that will aid them in efficient drilling process.
Environmental concerns
In Pakistan there is a widespread consumption of low quality fuel combined with dramatic increase
in the number of vehicles on the road has significantly contributed towards air pollution problems.
The lead and carbon emission are the air pollutants in urban areas, also lack of energy efficiency
standards has contributed to Pakistan high carbon dioxide intensity leading to severe skin, throat and
lung diseases.
Inventory Gains
With international prices falling around 20% from their peak historic levels, there are apprehensions
that days of large inventory gains are gone for OMCs and the profitability that were seen over the
last few years may not be repeated going forward,
De bottlenecking
This is mainly occurring in the transport sector, where transportation of oil from the north to the
south results in added costs. Initiatives such as the white oil pipeline can help in reducing costs and
ensuring that such matters don’t get out of hand.
The above table is an indication of the fact that China is in a much better situation than both Pakistan
and India. It has a population and covered area much larger than both the countries. Therefore the level
of energy consumption would also much higher as well as the opportunities for the oil sector. Pakistan
isn’t at par with India either; based on this table, the high Political level and country risk, these factors
contribute immensely to the level of FDI of the country, which is essential in developing the oil sector in
less developed countries.
Based on this table we can deduce that Pakistan is highly dependant on RFO as compared to other
countries such as India and China. Residual furnace oil is the primary source of fuel in most industries
and is also one of the largest imports of petroleum products. Whereas India and China are becoming
more reliant on other sources of fuel, a trend which Pakistan is beginning to follow, in order to reduce
the high import bill of the country.
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