How does engagement strategy work on Instagram?

 Name

 Gender
 Female
 Male
 Transgender

 Age group
 Below 18
 18-24
 25-34
 More than 35

 On which social media platforms you are available?

 Instagram
 Facebook
 YouTube
 Snapchat
 Twitter

 On which social media platform you spend most of your time?

 Instagram
 Facebook
 YouTube
 Snapchat
 Twitter

 On an average how much time (in hours) you spend on Instagram in a day?
 Below 1
 1-2
 2-3
 3-4
 more than 4
 Which type of bloggers/influencers/channels do you follow on Instagram?
 Food
 Beauty
 Fitness
 Entertainers/comedians
 Travel
 Other….

 How many pages you follow of the product/service which you have been using?
 1-3
 4-6
 7-10
 More than 10

 Do you search something using hashtags?

 Yes
 No
 Maybe

 Do you follow any page on Instagram just because of brand name?

 Yes
 No
 Maybe

 Do you recall any brand page just by the memes shared by them?
 Yes
 No
 Maybe

 Do you visit sponsored posts?

 Yes
 No
 Maybe

 How likely do you go brand’s website and buy their products after seeing the post?
 Very unlikely 1 2 3 4 5 very likely
 How much a caption on post is important according to you?
 1 2 3 4 5 (5 being the most important)

 Do you think posting more stories than posts could be more effective for engagement?
 Yes
 No
 Maybe

 Do you participate in any Instagram polls?

 Yes
 No

 Do you follow any page just because of their creativity in posts and stories?
 Yes
 No

 According to you does a creative ad gives upper hand to brand over competitors while
purchasing the product/service?
 Yes
 No

 Do you think social media is effective way to communicate with the customer?
 Yes
 No
 May be