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Adam Grant
Wharton professor and author of GIVE AND TAKE 30 Posts 47,231 followers Follow
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The script is so deeply ingrained that you don’t even need to think about it. When you do a The Career Dilemma of When to
favor, and someone says “thank you,” the automatic response is “you’re welcome.” It’s a Move On
27,587 views
basic rule of politeness, and it signals that you accept the expression of gratitude—or that you
were happy to help.
Dave Kerpen
But according to one leading psychologist, this isn’t the best choice of words. After four How to Get Ahead When Nobody
decades of studying persuasion, Influence author Robert Cialdini has come to see “you’re is Watching
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welcome” as a missed opportunity. “There is a moment of power that we are all afforded as
soon as someone has said ‘thank you,’” Cialdini explains. To capitalize on this power, he
Sallie Krawcheck
recommends an unconventional reply:
What I've Learned as an
Entrepreneur (and Didn't Know
“I know you’d do the same for me.”
as a Corporate Exec)
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There are at least three potential advantages of this response. First, it conveys that we have
the type of relationship where we can ask each other for favors and help each other without
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keeping score. Second, it communicates confidence that you’re the kind of person who’s
willing to help others. Third, it activates the norm of reciprocity, making sure that you feel
obligated to pay the favor back in the future.
As Guy Kawasaki writes in Enchantment, “Cialdini’s phrase tells the person who received
your favor that someday you may need help, too, and it also signals to the person that you
believe she is honorable and someone who will reciprocate. If this is the spirit in which you’re
saying it, your response is far more enchanting than the perfunctory ‘You’re welcome.’ ”
Although the logic is compelling, and I’m a longtime admirer of Cialdini’s work, I’ve never felt
comfortable saying this phrase out loud. At first I thought I was too attached to politeness
rules. How could I leave a “thank you” just hanging in the air without the proper
acknowledgment? Awkward.
That explanation fell apart, though, when I realized I could just combine politeness with
Cialidni’s response: “You’re welcome—I was happy to do it. I know you’d do the same for me.” Picture Yourself at Stryker
It didn’t change my mind. The response still left a bad taste in my mouth. Eventually, I realized
the problem was the subtle appeal to reciprocity. There’s nothing wrong with trading favors or
asking others to repay the help you’ve given, but when I chose to help people, I wanted to do it
without strings attached. I didn’t want to leave them feeling like they owed me. So I stuck with
the familiar, banal “you’re welcome,” which was mildly dissatisfying. Why do we utter this
strange phrase?
Manuel Carrasco
Quality Assurance at Stryker
In English, it’s a relatively new arrival. Over the past century, “you’re welcome” has evolved to
connote that it’s my pleasure to help you or “you are welcome to my help,” which we tend to
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say more directly in other languages like Spanish and French (“the pleasure is mine,” “it was
nothing,” “no problem”). Is there a better alternative?
I stumbled upon an answer after meeting Adam Rifkin, a serial entrepreneur who was named
Fortune’s best networker. He goes out of his way to help a staggering number of people,
doing countless five-minute favors—making introductions, giving feedback, and
recommending and recognizing others. After Rifkin does you a favor, it’s common for him to
reach out and ask for your help in return.
At first, it seems like he’s just following the norm of reciprocity: since he helped you, you owe
him. But there’s a twist: he doesn’t ask you to help him. Instead, he asks you to help him help
someone else.
Rifkin is more concerned about people paying it forward than paying it back. In his view, every
favor that he does is an opportunity to encourage other people to act more generously. That
way, a broader range of people can benefit from his contributions.
After watching Rifkin in action, it dawned on me that Cialdini’s line could be adapted. Instead
of “I know you’d do the same for me,” how about this response?
Just like Cialdini’s reply, it affirms your character as a person who’s happy to be helpful. Unlike
his version, it doesn’t deliver the implicit message that you’re indebted to me, and I’m waiting
for you to repay it.
It’s just a sentence, but the underlying values have the potential to fundamentally change the
way that people interact. In traditional direct reciprocity, people trade favors back and forth in
pairs. In contrast, Rifkin’s approach is called generalized reciprocity. As described by political
scientist Robert Putnam in Bowling Alone, “I’ll do this for you without expecting anything
specific back from you, in the confident expectation that someone else will do something for
me down the road.”
If you follow this approach, when you really need help, you have access to a broader range of
potential givers. If you stick to direct reciprocity, you can only ask people you’ve helped in the
past or might be able to help in the future. In generalized reciprocity, you can extend your
request to a wider network: since you’ve given without strings attached, other people are more
inclined to do the same. In fact, social scientists James Fowler and Nicholas Christakis have
conducted experiments showing that acts of giving often spread “up to three degrees of
separation (from person to person to person).”
So next time someone expresses appreciation for your help, it might be worth stretching
beyond politeness to ask them to pay it forward. I know you’ll do that for someone else.
***
Adam is the author of Give and Take, a New York Times and Wall Street Journal bestseller
on how helping others drives our success. Follow him here by clicking the yellow FOLLOW
above and on Twitter @AdamMGrant
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Alvin Sylvain
Database Query Engineer at LexisNexis Risk Solutions
"I know you'll do the ... " blah blah blah, too many words.
I think "You're welcome" or "No problem", or "De Nada" as they say in Spanish countries
(literally, "for nothing") are much, much better alternatives. Quick and to the point.
And stop trying to change tradition without good reason. People are friendly and helpful
because it's in their nature, or they're not because it's not. Adding a new pile of words to
traditional polite interactions is not going to change that.
Like (651) Reply(45) 1 day ago
45 Replies
Adrian Soltero
CEO at Crisolution.com
Alvin Sylvain , too may word for you, but think again, for others a few "more" words
could be a big difference. BTW a few more words is "free" try it!
Like (2) 1 hour ago
Jon L. Weininger
Operations Business Analyst at The Home Depot
You're welcome to think that.
Like (2) 2 hours ago
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David Horsewood
Owner, Fire by Light LLC
The longer I live the more I realize what we say is so very little what comes out of our mouths.
Pick almost any phrase, even "I love you," and how it's delivered matters more than the words.
What's the best response to someone thanking us? Warmth. A spirit of generosity making
clear it wasn't a burden. Even if the task was monumental, somehow we found them worth it.
When I give a heartfelt "thank you" I know what I like to hear. I also know what I like to see. A
smile. And I know how I want to feel. Warm. Many phrases work, just make sure to include the
sincere smile and warmth. Warm smiles often make words unnecessary.
Like (416) Reply(27) 1 day ago
THEO MITSOURAS, Aleksandar Z. Jovanovic, Darren Amundson, +413
27 Replies
Chris Santos
Industrial Designer passionate about improving the human condition
through good design. Currently open to opportunities!
David, great insight. I agree because no matter what we pick to say; whether you
are the giver or receiver... don't forget to say it sincerely or don't say it at all. I have
had my share of thank you's that felt forced or feigned and your welcome's that
didn't even involve any eye contact or a smile. Same for hello's and good-bye's.
Like 25 minutes ago
Don Morrison
Data Conversion at Milsoft Utility Solutions
David, your desire for warmth and generosity makes even the phrase, "I know you
would have done the same for me." a gift rather than the leverage intended bu
Cialdini.
Like 42 minutes ago
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Joshua Korr
Law Clerk, Supreme Court of Hawaii
I prefer saying "you're welcome" and don't see it as a missed opportunity where I could have
capitalized on a moment of perceived power over someone. People don't owe you just because
you help them, and subtly letting them know that you think they do is counter productive. Just
add value wherever you go and you won't need to try to exploit small interactions with others for
personal gain.
Like (317) Reply(22) 1 day ago
22 Replies
Linda McHugh
Math/Technology Teacher Dracut High School
"add value wherever you go........" Perfect response. I am going to post this in my
high school classroom.
Like 9 minutes ago
Richard Evans-Lacey
Psychotherapist, Entrepreneur, and Management Consultant
I figure that we do things for others gladly when we see how much it helped and
have our contribution acknowledged with genuine gratitude. There are times when
doing a favour is a bit of an inconvenience for us ... but a great help to someone
else. To say 'my pleasure' or 'you're welcome', or, worse, 'it's nothing' may not quite
cut it in this case. How about looking them in the eye and saying 'I'm glad you
like/value/appreciate it'?
Like (12) 2 hours ago
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Adrian Hernandez
Engineer Sr. Product Support (Platform Performance Analytics Administrator) at
Honeywell
In Spanish we say "de nada", which means "you owe me nothing". I think it's more practical
and sounds better. We also say "fue un placer" which means "it has been a pleasure". Spanish
is a language that is more rich and allows many ways to say something, more than English,
although a bit more complicated to learn (for someone who speaks another native language).
Like (105) Reply(18) 1 day ago
18 Replies
George F. Knopp
For Your Consideration - Private Service Butler
This comment begs an argument.
You are welcome.
Like (3) 1 day ago
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Fraser Smith
Senior Land, Project, and Real Estate Development Professional
"You're Welcome" implies respect, humbly, and a willingness to assist with an issue. Devolving
it into platitudes is deconstuctive. Why does there have to be something in it for you?
Your respect for them will translate reciprocally. We don't always have to sell our interests.
Like (160) Reply(9) 1 day ago
9 Replies
Silke Juppenlatz
Microsoft Cloud Sales Executive
I think people are just over-analysing the whole response.
Like (1) 1 hour ago
Zoran Spanovic
Patrick Fox
Acquisition Sales Executive at Century Link
Fraser- I couldn't have summed it up better myself. I do not care for "no problem" in
response to "Thank you". That leads me to believe that there could have possibly
been a problem, or there might be in the future, and the same level of assistance
might not have been given.. (especially in the service industry)
Like (9) 22 hours ago
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Sage K Magdalene
Writer
I wish people would just say "You're Welcome". Instead most people try to discount gratitude.
Like (72) Reply(6) 1 day ago
6 Replies
Pernell Williams
Burgeoning Healthcare Executive and Leader
Sage, your concise reply encapsulates my feelings precisely!
Thank you!
Like 2 hours ago
Julie A. Kent
Associate Director of Development at Winthrop-University Hospital
Well said!
Like 1 day ago
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Serena Chassie
Administrative Assistant at McMaster University - Michael G. DeGroote School of
Medicine
“I know you’d do the same for me.” sounds a lot like "I expect you'd do the same for me"
Like (92) Reply(5) 1 day ago
5 Replies
Queen Orukpe-Edokpa
Business Development Executive at ZONE International Petroleum (ZIP)
Be careful Ferdinand, Lord Acton wasn't kidding when he talked about the absolute
corruption of absolute power...
Like (2) 1 day ago
Queen Orukpe-Edokpa
Business Development Executive at ZONE International Petroleum (ZIP)
True, Serena. I guess that's why it was converted to "I know 'expect' you'd do the
same for someone else". Either way though, I consider those responses rather
disrespectful.
Like (4) 1 day ago
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Tracey Hershey
Custom Application and Web Development Sales at Himebaugh Consulting, Inc.
"You're welcome" is a concise, heartfelt response especially when said with a smile. I'll
continue to use it.
Conversely, hearing "no problem" as a response to thanking someone sets my teeth on edge.
Like (49) Reply(9) 1 day ago
Adriana Cordero
Graphic Designer at DesignCordero
I guess it comes down to civility and manners, how you were taught. There's a right
time for "you're welcome," a right time for "I know you'd do the same for me," and a
right time for "no problem." For me, I find "no problem" (ab)used a lot by cashiers,
hostesses, service people. I don't think they mean to insult, but using the right
words IS important. "No problem" as a reply seems to say that I troubled them in
the normal course of their work.
Like (5) 2 hours ago
Adam Henley
Software Developer
Exactly Colleen! When I hear a barista say "no problem" in response to my thanks
I spit in their face! How dare they insult me in such a self-assured manner. Being
told that my gratitude is unnecessary and that it was "no problem" for them to
serve me makes me so sick with rage that I could kick bricks until my toes bleed.
Or perhaps it's just another short-hand, like "de nada" or "de rien" that should let
you know that while your gratitude is welcome it's unnecessary. Ironically, in the
case of the surly barista, the "you're welcome" that you all love so much implies
that your thanks was necessary (which it's not, as you say: "it's their job"). How so
many people can infer the exact opposite of the implied meaning of a two word
phrase is genuinely baffling.
As an aside, Herbert, "infer" does not mean the same as "imply", though, as I say,
the only issues with "no problem", "no big deal" and "forget about it" arise from
inference (on the part of the listener) rather than implication (by the speaker).
Like (6) 11 hours ago
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Gregg Golson CPCU,CSM,ACS,AIC,AIM,AINS,AIS,API
Plays well with others but also runs with scissors!!!
A few years back - there was a mantra making the rounds - A little courtesy won't kill you. In
this age of texting, IME and email - many people have lost their etiquette skills. I believe the
words: Please and Thank You are essential to an attitude of gratitude and the addition of a
genuine - You're Welcome are the icing on the cake that shows humility and character.
Like (56) Reply(8) 1 day ago
8 Replies
Marjorie Rose
President at Ministering The Bread of Life
Well said Gregg.
Like 1 hour ago
Deirdre Weedon
Social Media Trainer | Social Media Marketing Consultant at Open Click
Communications
I agree. These phrases are so simple but so important. It's especially important to
ingrain them in our children even if it's ty, plz and yw.
Like (1) 3 hours ago
Doug Goldberg
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Susan Shwartz PhD
Oppenheimer & Co. Inc., Director, financial marketing writer.
Are you trying to turn "you're welcome" into a fungible asset?
3 Replies
Chaya Eitan
Teacher at Universal Institute for Languages
You've missed the point. He doesn't agree with Cialdini's choice of saying: "I'm sure
you'll do the same for me." He prefers Rifkin's "I'll know you'll do the same for
someone else." And what is wrong with encouraging good deeds to be done???
The world would be a lot better place if people were doing good deeds/favors for
others - helping someone find a job; writing a letter of recommendation for
someone; giving up a seat on the bus to someone who really needs it. I could go
on and on. It's sad that you can't see that.
Like (10) 1 day ago
Linda Colimon
Communications Coordinator
Indeed, well put! I agree!
Like 1 day ago
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Charles Creighton
Principal, Widmer Morgan Group | Corporate & Business Developer | Marketer |
Strategic Management Consultant
Respectfully, I believe many of the comments I'm reading miss the point of the article. Adam is
not suggesting anyone take a position of power or demand a favour in return. My read is quite
the opposite - that in fact he is purporting an even more altruistic response than "you're
welcome." What's better than you expressing your gratitude and my humbly accepting it?
Extending that feeling of gratitude into a helpful action aimed at someone else. And although he
is obligated to fumble through a description of how the words sounds, he really is talking about
the meaning behind them and the power that lies therein.
Like (29) Reply(9) 1 day ago
9 Replies
Gaston Draque
Kat Schlee
Head of BODYShoxx™ | Independent Health and Fitness Professional
At last I'm reading a reaction to this article that mirrors my own. I think the point is
not that we ought to establish who has the power in a tug-of-war of generosity or
that we must insinuate reciprocation but rather that we should pay it forward in
order for the seeds of one good deed to be disseminated and bear fruit for the
majority. Adam Grant simply adds to the options that are available to us in helping
others, options that lie at the philosophical and ethical heart of altruism.
Like (1) 19 hours ago
Maureen Cioni (Foley)
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Valerie Nixon
Manager, Marketing Communications at Cranel Inc.
I think this "extended" response sounds smug, smacks of manipulation and imposes an
awkward obligation.
Like (52) Reply(3) 1 day ago
3 Replies
Queen Orukpe-Edokpa
Business Development Executive at ZONE International Petroleum (ZIP)
Precisely put!
Like 1 day ago
Simon Nichols
Every day above ground is a good day
I'm with you Valerie (obviously in a non-awkward way!)
Like 1 day ago
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Michael Powers
imagination. possibility. reality.
Or, "how to come across as a giant d*****."
Like (29) Reply(3) 1 day ago
3 Replies
Queen Orukpe-Edokpa
Business Development Executive at ZONE International Petroleum (ZIP)
Hahahaaa... now that is absolutely hilarious, Antonio! You got me actually laughing
out loud in the office!!!
Like 1 day ago
Scott Deindorfer
Infrastructure Operations Engineer at Freddie Mac
lol
Like 1 day ago
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Bill Bowen
Senior Technical Writer at Continental Utility Solutions Inc. (CUSI)
As others here have mentioned, I do not have any issue with the phrase "you're welcome" at all.
I don't think there are any implied strings attached. However, I am very fond of the phrase, "It
was my pleasure". I have gravitated toward that for years, simply because it seems to express
the true feelings I (hopefully we) get from helping others. It is great to rethink what we do or why
we do it, but politeness is at such an all-time low that I am pleasantly surprised to even hear
"you're welcome" these days.
Like (30) Reply(3) 1 day ago
Mary E.
Steaphen Pirie
Dir., Belief Institute; Author, Simple Tools: "Why not do something today
your future-you will thank you for?" :)
Agree -- it's become my custom over the years to reply "my pleasure"... which
basically means, I was glad to help, merely for the pleasure of it. No strings
attached, or expectation of reciprocity.
Like (8) 1 day ago
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Gerry Matthews
Writer and Editor
In my experience, most people in the States say "uh-huh" instead of "you're welcome." In
Canada, the common response is "no problem." Of course, this leads me to wonder what that
person would have done if it WAS a problem.
Like (21) Reply(8) 1 day ago
8 Replies
Sandra Palmer
People Development Manager
If you've agreed to help, it is usually "no problem" for you which is why you helped
in the first place but that's not the point is it? I agree "no problem" is not the best
way to answer. And "uh-huh" is even worse. Sounds like "your issues are like
poppy seeds to me". It defeats the purpose and pleasure of helping.
Like 1 day ago
Bryan Howcroft
Head of Global Customer Operations at Agfa HealthCare
I can tell you as a Canadian this is always my response ==> no problem! With all
due respect I would challenge the comment "....leads me to wonder what that
person would have done if it WAS a problem".
"No Problem", is not a true reflection of the effort required to support or help
someone. Even the most difficult and daunting situations which take a lot of time
and effort still receive a "no problem". Why? It is consistent with the Spanish "de
nada" (you owe me nothing). The statement is said to ensure the recipient does not
feel the burden of the efforts required to help them. Help or support has been
extended for just that purpose, helping someone without any expectation of a
returned favor.
Like (7) 1 day ago
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"Swaff" Brandon Swafford
Record Producer, Mixing & Mastering Engineer
Four decades to come up with "I know you'd do the same for me?" Whatever happened to
actually doing something out of selflessness instead of using manipulative words to gain
"power" in a situation? If you're doing something only to get something back later, check your
priorities.
Like (33) Reply 1 day ago
Sabrina Strong, CSP, TSC, Elana Robinson, Sandra Lynn Sparks , +30
Shaif Ahmed
VP, FCCA, experienced in Valuations, Product/Financial Control, Financial Reporting,
Audit. Email: shaif.ahmed@gmail.com
Call me old fashioned but I would say "your welcome" is sufficient. Why complicate things? I
don't see it as a weakness. Should someone wish to reciprocate, that is up to them and is a
reflection of the person they are rather than some sort of obligation
Like (20) Reply(1) 1 day ago
1 Reply
Remco Weidema
Design Engineer at Viola Laboratories
Well, I've certainly been going overboard by replying with "You are welcome, oh most
magnificent and merciful majesty, master of the universe, protector of the meek, who's nose we
are not worthy to pick, and whose very feces are an untrammeled delight, and whose peacocks
keep us awake all hours of the night with their noisy love making."
I saw that in a documentary by Monty Python once and figured that was only common
courtesy.
From now on I'm going to say "I'm sure you'd do the same for me, oh most magnificent and
merciful majesty, master of the universe..etc etc"
Seriously, I don't pay give a second thought to what people say when they say "you're
welcome" because it has little meaning.
It is like saying "How are you doing?". You don't expect a reply with a huge explanation on
what ails you, post ambled by "..and i hope you are feeling better.."
Like (15) Reply(5) 1 day ago
5 Replies
Karl Gurney
Career Transition Professional
Remco and Bill, you have made my day ... I'd say "thank you", but I'm afraid of
where it might lead ... ha ha ha ha ha ha ha ha ha ha!!! :p
Like (4) 1 day ago
McColl Magazine
Canadian Business Editorial, Aboriginal Focus
Well as a matter of fact. . .
Like (2) 1 day ago
Rebecca Garland and Eric R.
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Jona Mullins
Manager Payment Fraud, Reporting and Analysis at Progressive
I can see where reciprocity has its place in business and even other professional relationships.
But when helping a freind, neighbor, or even a stranger, I do it without any expectations other
than the good feeling I get from helping. So when they say thanks, I say "your welcome".
Because its exactly what I mean.
Like (23) Reply 1 day ago
Michael Minzes
Business Continuity Professional
A power grab?
It has nothing to do with power, Adam. It has to do with kindness.
Like (22) Reply 1 day ago
Mary E., Diane D. White, CPA, CMA, Sandra Lynn Sparks , +19
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