SAINT JOSEPH COLLEGE, MAASIN, LEYTE

Maasin City, Southern Leyte

6600 Philippines

Online Activity No. 01

(Entrepreneurial Management)
BA 23 – E

Name: ___________________________________Course & Year: _________ Date: _______________Score: ______________

Case Study:

You are the owner of a local hometown furniture store. One year ago, a large commercial chain furniture store
moved into your town. With their size and reach, they are able to sell a wider selection of merchandise at cheaper prices
than your store. You sales are beginning to slack off and your accountant tells you that unless you raise your profits, you
will to close the store within a year. What are your plans to save your business?

Please Discuss:

 Marketing
 Pricing
 Product selection
 Other relevant information as your team determines