Module 2 – The Entrepreneurial Mindset

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Tuesday 20 and Wednesday 21 September 2011

Emotion is a key component of learning and the development of real insight. It is perfectly possible, for
example, to teach a programme on entrepreneurship without giving participants any ‘feel’ for the way of
life of the entrepreneur. Yet it can be argued that this is the key to stimulation of the Entrepreneurial
Mindset. The module therefore focuses upon methods the educator may use to stimulate insight into
entrepreneurial ways of doing; ways of feeling; ways of thinking; ways of organising; ways of seeing;
ways of communication; and, ways of learning.

This module will enable students to critically evaluate the way of life of an
intrapreneurial/entrepreneurial individual and to critically review how approaches to teaching and
learning can develop a real insight into and understanding of this life world. Students will demonstrate
an understanding of the relationship of emotion in learning to providing a ‘feel’ of the
intrapreneurial/entrepreneurial mindset. Students will draw upon a wide base of international experience
to identify the methods appropriate to stimulating an insight into entrepreneurial ways of: doing; feeling;
thinking; organising; seeing; communicating; and learning.

Introduction

The entrepreneurial mindsets module is designed to develop an understanding of entrepreneurs, their

mindsets and the ways in which they learn. The module will engage in learning that helps you
understand the ways of doing; ways of feeling; ways of thinking; ways of organising; ways of seeing;
ways of communication; and, ways of learning as they relate to enterprise and entrepreneurship.
The process of the module is designed to engage you in activities that help you create programmes that
have empathy with the life world of entrepreneurs.

What should you get out of this module?

The module aims to help you have real insight into the way entrepreneurs behave. It seeks to ensure
that you have gained useful skills so that you can develop programmes which enable students to gain
these behaviours. The module will have a focus on pedagogic techniques and you will finish the
module with a clear idea how to use these techniques. By the end of the session you will have
developed your understanding of: the nature of entrepreneurial behaviour; empathy with the life world of
entrepreneurs; awareness of the challenges of designing programmes that enable students to learn
these behaviours; some pedagogic techniques; and, the ability to apply these techniques to your
teaching and learning practice.

What should you get out of this module?

On successful completion of this module the IEEP student will be able to:

‘Developing Leadership in Entrepreneurship Education’ 1

 • Show an enhanced ability to develop programmes that simulate and reflect the true life--world
of the entrepreneur;
• Provide a greater measure of real insight into the ways entrepreneurs behave and why;
• Demonstrate an understanding of the implications this has for the design of programmes; and
hence how entrepreneurs might be more effectively taught
• Gain familiarity with the pedagogical techniques that it might be most appropriate to use;
• Illustrate a number of clear ideas as to how to use them

Pre-Module Activity

Pre-Module Activities

Webinar 1:
Online

Appreciative Prof Alison Price

IEEP

Enquiry
TED Talks Recession-Proof Graduate

The aim is not to explore the business, but to

ascertain what they feel has changed in their life as
a result of starting a business. If necessary, you can
anonymise the interview. Things to cover might
include

Motivation

Sense of ownership

Responsibility

Potential for rejection (of ideas, product etc)

Own money on the line, finance
Interview
Impact on the family/relationships
someone who
Work-life balance
Written Submissions

th
has recently
Dealing with stakeholders and investors 5 September
started a
Living with uncertainty
business
Sense of achievement
but feel free to explore other areas related to the
‘lifeworld’ of your interviewee.

You will refer to these responses in the modules to

follow, so please make detailed notes, or a
recording.

A written transcript or summary of your interview

(guideline between 750-1000 words) should be
submitted to the website

For example, what has changed for you since last

Reflect on module? What has changed as a result of the last
Changes, module? Have any new opportunities been th
5 September
Challenges, presented? How have your learning goals changed?
Opportunities
(min 500 words to be submitted to the website)

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 Detailed, realistic pledge for action between now
and the next module th
5 September
Pledge
(short [max 5 lines] statement to be submitted to the 2011
website)

14 Use of critical incidents

16 Use of empathy in communication exercises (with entrepreneurs)

24 Use of achievement motivation

Required Reading

Pedagogic 26 Use of finding opportunities (ideas for business)

Notes
31 Use of surviving in the early years of the venture

42 Ways of….

43 Simulating the life world

Required University of Hertfordshire – Entrepreneurial University of the Year Alan

Reading Mortiboys – The Emotionally Intelligent Teacher

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Programme

Day 1
10:00 Arrival and Registration
Overview of Module 2 Learning Outcomes
Reflection on Module 1
SHELL Livewire
An overview from Anna
Welcome presentation from host institution
Jerry Forester, Deputy Dean, University of Hertfordshire Business School and
Professor Nigel Culkin, Director, Centre for Innovation and Enterprise, University
of Hertfordshire
11:00 Coffee
Teaching with Emotional Intelligence
This workshop, led by Alan Mortiboys, invites participants to consider to what
extent they need to have a developed emotional intelligence in order to be
effective in their work with learners. If learners’ feelings influence their readiness
and ability to learn, then the lecturer should be able to respond to, and influence
positively, the feelings of learners. This session will assist participants in gauging
the importance of emotional intelligence for them and will also give guidance on
how to develop emotional intelligence further.

The session will provide participants with the opportunity to:

• Consider the importance of using emotional intelligence in teaching

• Begin to review their current use of emotional intelligence as a teacher
• Determine what areas to focus on if they wish to investigate further the
use of emotional intelligence in teaching
12:30 Lunch and networking
Looking at the ‘lifeworld’ with emotional intelligence
Alan Mortiboys will facilitate discussion, referring to specific points arising from
participants’ own interviews with entrepreneurs and from their preparatory reading.
What are entrepreneurial ways of doing, thinking, feeling and how do we embed
these in our practice?
The Role of Technology and Social Media in Enterprise Education
Led by Tom Williamson, this session aims to outline some current trends in Social
Media and give practical examples of its application in our classrooms. Primarily
targeting the new-to-social media participants it will introduce a range of tools
including:
• the uses of Twitter
• monitoring trends and news
• crowd sourcing information
• instant market Analysis
• Twitter fall
• Facebook data services
• live blogging
It will also identify a range of engagement methods and discuss the range of
problems or concerns we should be aware of when utilising SM. There will be a
chance for experienced users of SM to contribute best practice and examples.
By the end of this workshop, all users should have a thorough understanding of
social media, its language and application. Users should also be aware of a range
of practical uses for these tools in the class room.
3:15 Coffee
Supporting and Developing a Staff ‘Mindset’ for Enterprise Education
Led by Nigel Culkin and colleagues, this presentation will allow participants to
understand the University of Hertfordshire approach to staff development and
what is means to be an enterprising educator.

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 The Entrepreneurial Mindset
World cafe activity – how can what we have learned (entrepreneur interviews,
emotional intelligence, social media, staff development) be applied in terms of
working with
• Students
• Staff (including ourselves!)
• Entrepreneurs
• Institutions and organisations
Feedback from world cafe tables
Review of the day, looking forward to dinner and the task!
5:30 Close
Regional group competition ‘The Regional Entrepreneur’
How does the regional entrepreneur look/behave/think/speak/work/play?
7:15
3 minute (entertaining!) representations by regional groups, our guests will award
prizes
8:00 Dinner

Day 2
9:00 Think, Pair, Share, Compare – an opportunity to reflect
Pedagogies, Peculiarities and Programme Design
Does enterprise education look and feel different across the disciplines?
Using selected case-studies and examples we will identify common and subject-
specific models and approaches, and look at issues such as language, delivery,
embedding, scaling-up and rolling-out.
Together we will try to create a usable check-list – what do we need to consider
when designing enterprise learning activities?
Design, Develop, Deliver
Groups will work on a brief scenario and then design an enterprise learning
activity, to include resources, assessment methods, learning outcomes, key skills
and attitudes etc, which will later be ‘taught’ to the other groups in a 15 minute
session
11:00 Coffee
Design, Develop, Deliver continued....
Teaching Team to Set the Scene
An opportunity for each teaching team to briefly share their scenario with the
whole group and so set the scene for what is to come, for example the physical
environment required, the role the ‘students’ are expected to play etc
12:30 Lunch
....Deliver!
Each group delivers their unique teaching session:
• 15 minutes teaching activity
• 5 minutes reflection, questions, identification of key teaching points
Plenary Discussion
How effective were the teaching activities in achieving intended outcomes?
To what extent did the sessions consider the check-list devised earlier?
Did we consider the information on ‘mindset’ gleaned from our interviews?
How did it feel to design/deliver/participate in the session?
How might this be scaled-up to an actual learning activity?
Could it be assessed? Embedded? Transferred?
3:00 Coffee
Self Effectuation
A brief overview of this approach and how it could be used in enterprise education
situations
Review and looking forward to Module 3
4:00 Close

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Next Module

See you next time at:

Module 3 – Entrepreneurial Behaviour, Skill and Attribute Development

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Thursday 15 and Friday 16 December 2011

Cardiff University boasts an enviable reputation for translating research into commercial
opportunities, evidenced by numerous spin-out companies and licensing agreements. Cardiff staff
have excelled in developing projects that combine the traditional scope of academia with commercial
enterprise. In addition, the well-established Student Enterprise team supports the whole University in
its drive to help students translate their passions and ideas into new ventures. Cardiff University is
most definitely 'open for business'.

Don't forget:

• Your theme or regional team

• Your final tasks/activities and write-up (upload)
• Your pledge
• Your 'on-campus' activities
• Work on your IEEP submission.

Check on-line for all your details including joining instructions!

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