So to conclude the assignment we can say that E-business is the particular form of selling in

which online buyers play a Vitol Role Company should responsible for meeting the
requirements of their targeted customers and should maintain the relationship with the
best term and condition. We all value our determination in the early period of uprising that
is changing the business background. Like all other uprising the E business resolution has its
own hopefulness when potential disclose itself and tremendous negativity when uncertainty
rules. But E-business is creating all lot of opportunities for those who look for it as an
opportunity. Euroffice products and services present an experience good of considerable
value to the customers. The formation and quality of information is provided with an
approach to ensure the accessibility, which is safe and tailored for its valued customers.
With fast and the good customer service background this site is adopted by many customers
as they had used different approaches to attract the different customers in different style.
Moreover we have taken other two sites which are Newegg.com and UKdiretoffice as our
secondary source of data. Careful market analysis showed that they are the main
competitors in office stationery and consumer electronic products in e-business are Newegg
and UKofficedirect. All these sites provide the wide database for the online shopping to their
customers. Euroffice has separated customer according to their purchase category. Also
breakdown this segmentation into buyer type whether they are a purchasing manager in
middle sized company or a large sized company or a small home-user. But concentrating on
the main site we had find some advantages over the other two sites which make it
customers to indulge in the online shopping through this site as they are competing to each
other by offering similar product and services as competitors, but at lower prices.
Succeeding in a low-price strategy typically requires the business unit to have lower cost
structure than that of competitor. As according to the research done for these sites many
advantages have found for Euroffice over the other sites like UKdiretoffice website, even
though it offers an excellent prices but the product range is not as wide as Euroffice.
UKdiretoffice find it hard to compete with Euroffice because their product target the same
customer which Euroffice website is easier to use and product‘s description is quite
informative. The products from Euroffice website have massive range to choose from
compare to UKdiretoffice. In the comparison between the services provided by the sites to
their customers on their daily basis services Euroffice gives clear information about charges,
delivery, stock specification, prices and daily reward points. It offer the same brands as
many other retailers, but at lower prices. Last but not the least the different data that we
have collected for the sources of the data and market analysis by (UK consultants) the gives
the clear view of the usage of the Euroffice online shopping database with the different
generation over the different period of time among the different type of customers as the
graph and the bar charts have been provided in reference for that. The infrastructure and
network of collaborators is in an order to create significance to maintain good relation with
customers. In order to sustain its competitive advantage Euroffice is trying to deliver one of
the best customer services, with continual improvements based on feedback and rating
systems. The secret to a successful CRM system is not just in what data is collected but in
the organising and interpretation of that data. The improvements done by the Euroffice in
their CRM system had made them go well with their customer service but according to the
different statically data from the company and the interview conducted by the CEO of the
Euroffice said the they had increased sales by as much as 40-50%. Apart from the diverse
advantages over the other sites it’s said that nobody is perfect as there are some
disadvantages in that the Euroffice according to the (Buzzle research 2010) faces the lack of
growth in some sectors on account of product or sector limitations. Consumers do not look
for food products on the Internet since they prefer going to the supermarket to buy the
necessary items as and when the need arises. But still many improvements have been made
to this so that it should fit the customers demand and provide the best services to them.

So based on the conceptual framework and the critical examination we would suggest
few recommendation that Euroffice should also provide a platform for their customers to
compare prices with their competitors. Euroffice should provide a platform for their
customers to realize availability and price comparisons of primary or resale tickets
categories. Euroffice should provide ticket exchange offering in context to the ticket
rationale and electronic ticket delivery to customers purchasing in swap over and resale
market. Nevertheless, this have to be watchfully designed and selected as different social
arrangement websites offer different skill and Euroffice customers linked to social services
would also have to be selected from the business point of view in order to extend the
contacts and to stay more competitive than other online shops. In this sense, as George
Karibian, CEO, of Euroffice sais that “The organization sector is brutally ready for action”
(Chaffey D. p.541 (2002) that is why differentiation, optimisations and modernizations are
needed to successfully sustain ready for action advantage in this online business.

Available at www.buzzle.com/articles/advantages-and-disadvantages-of-e-
business.html/2009

Available at www.davechaffey.com/Internet-Marketing/C6-Customer-Relationship
Management /Euroffice online segmentation case study/Accessed 25 March 2010

Implementation and practice. 4th edition. England: FT Prentice Hall. Chaffey, D.

(2009)
Available at www.dbmarketing.com/articles/art220.htm/2010
Available at www.ciao.co.uk/Euroffice_Pre_2006__Review_5348863/[Accessed 22
March 2010]
Available at www.euroffice.co.uk/g/1cv/Rewards/Accessed 25 March 2010)

Available at
www.pearson.ch/HigherEducation/MISManagementInformation/1449/9780273719
601/E-Business-and-E-Commerce.aspx