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© Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United States and Canada and by international
treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR

POSSIBLE RESEARCH AND DEVELOPMENT STRATEGIES

R&D EMPHASIS

 Basic scientific research

 Product development
 Process development

R&D TIMING

 First mover
 Follower

PRODUCT AND PROCESS DEVELOPMENT

Who?

 Separate R&D department

 Cross-functional team
 Some variation

How?

 Formal or informal process

 Use prototypes
 Use product test
 Use design reviews
 Use test markets
 How to implement new design
 How to evaluate success of new design

CURRENT R&D STRATEGIES

 Employee suggestion systems

 Risk-taking and innovative culture
IN A COURT OF LAW.