CLIENTELE AND AUDIENCES OF

COMMUNICATION
 CLIENTELES OF COMMUNICATION
AND ITS NEED

• INDIVIDUALS
• GROUPS AND ORGANIZATIONS
• COMMUNITIES
INDIVIDUALS
 GROUPS AND ORGANIZATIONS

• Involves trust and cooperation

 GROUPS AND ORGANIZATIONS

• Needs:
1. Exchange ideas, gain more knowledge
and understanding.
2. Arrive at a decision or course of action

GROUP DYNAMICS – study of human

behavior in a group

HOW ABOUT ORGANIZATION?

 TYPES OF COMMUNICATION IN
GROUPS

1. Task Communication
2. Climate Communication
3. Procedural Communication
4. Egocentric/Dysfunctional Communication
 COMMUNITY

• A group of organisms or populations living and

interacting with one another in a particular
environment.
• Must gain access to communication infrastructure
and technologies
• Article XVI, Section 10 of the 1987 Philippine
Constitution
SETTINGS, PROCESSES,
METHODS, AND TOOLS
IN COMMUNICATION
COMMUNICATION PRACTICE
INDUSTRY/CORPORATE PRACTICE

• GMA
• ABS-CBN
• TV 5
• GLOBE
• SMART
• SUN
 GOVERNMENT SERVICE

• PHILIPPINE INFORMATION AGENCY

• EXECUTIVE ORDER NO. 100 ON DEC 24 1986

• PEOPLE’S TELEVISION NETWORK

• REPUBLIC ACT NO. 7306 ON APRIL 17 1992

• DEPARTMENT OF INFORMATION AND

COMMUNICATIONS TECHNOLOGY
• REPUBLIC ACT 10844 ON MAY 20 2016

• NATIONAL TELECOMMUNICATIONS COMMISSION

 NONGOVERNMENT SERVICE

• NGO’S
• Utilize communication most notably
during emergency, search, rescue and
assistance
 ACADEMIC PRACTICE

• STUDENT PUBLICATION
• RADIO BASED UNIVERSITY
PROCESSES
• Encoding and Decoding
1. SENDER
2. IDEAS
3. CHANNEL
4. RECEIVER
5. FEEDBACK
METHODS
• INTRAPERSONAL
• INTERPRESONAL
• PUBLIC
• MEDIATED
• INSTITUTIONAL
• Verbal or Nonverbal
SOCIAL RESEARCH
• PULSE ASIA
• Est. 1999
• Political, cultural, socioeconomic
• SOCIAL WEATHER STATION
• Operating for 30 years
• Social research services
• AGB NIELSEN
• Commissioned research/independent study on television viewing
behavior
• Audience research
• KANTAR MEDIA
• Media analysis
• IBON FOUNDATION
• Est. 1978
• Understanding socioeconomics
 RESEARCH ON
COMMUNICATION
• Must be curious about communication history,
concepts, issue, methods, problems, controversies

• AUDIENCE RESEARCH AND RECEPTION STUDIES

• Understand audience interpret, decode, analyze,
perceive and make sense of the message they
receive (psychological or social context)
• Intensive interviews, participant observation, textual
analysis and discourse analysis
COMMUNICATION
MEDIA CHANNELS
MAIN CATEGORIES OF NEW MEDIA

1. INTERPERSONAL COMMUNICATION MEDIA

2. INTERACTIVE PLAY MEDIA
3. INFORMATION SEARCH MEDIA
4. COLLECTIVE PARTICIPATORY MEDIA
NUANCES OF SOCIAL MEDIA
• THEY LIKE TO BE ENGAGED
• THEY ARE BUSY
• THEY LIKE TO BE APPRECIATED
• THEY LIKE TO BE TREATED AS EXPERTS
TELECOMMUNICATIONS