EXECUTIVE SUMMARY

Engarde will be a business formed by a group of students from Northern Mindanao Colleges,
Inc. Engarde sells scented candles that will soothe, relax, and chase away stress from the different
factors in our daily lives. As a relaxing agent, Engarde will have an extensive target market. People of
all ages that needs a relaxing moment with the warm, and aromatic candles will enjoy lighting it after a
hard day at work, school, or just by spending a few hours thinking while taking a bath, or inside ones
bedroom reading a book, or waiting for sleep to come.

Scented candles in the market are quite expensive due to the fragrance oils that were used, so
Engarde innovates the oils that are used as scent agents by using organic ingredients that are fresh,
and homemade. By using such ingredients in providing amazing scents for the candles, Engarde
ensures that the items are low-priced, but with high quality. This makes relaxation through scents
more attainable y nearly anyone despite the varying incomes, again keeping the target market at
large.

Between the numerous product options, convenient services, and a broad target market,
Engarde will be able to meet the needs of a wide spectrum of customers. And due to the competition
going on in the market, Engarde ensures its customers with its good quality despite the use of cheap,
organic, and homemade scented oils. It is safe, and can be used from time to time.

Innovations are also a goal of this business venture. One way which this will be accomplished
is through creating new scents for every season and offering them for a limited time. This will allow
the business to test new scents and determine which ones are preferred by customers. Product
quality and innovations will be a major focus of the business.

MISSION STATEMENT

To discover, develop, and deliver innovated scented candles in the market that helps our
customers prevail over stress from work, school, and life from the cheapest way possible yet with the
sense of luxury.

CORE COMPETENCY

FAST OR FRIENDLY CUSTOMER SERVICE

 -providing fast and friendly customer service is an advantage of Engarde. We aim to
lessen the stress from our customers so we exert effort in providing a fast and friendly approach
customer service.

SKILLS IN IDENTIFYING TRENDS/OPPORTUNITIES

-Engarde can identify the trends and different opportunities in the market and use it as a
competitive advantage that leads to the innovation of our products and services.

CUSTOMER ENGAGEMENT

-Engarde’s mission is to prevail stress from our customers, in order for this to happen,
we care for our customers so we engage for to them by studying their wants, and needs that can be
provided by our product.

USE OF MODERN TECHNOLOGY

-it is easier nowadays to promote certain products in the fastest and cheapest way
through the modern technology. Engarde is equipped with these modern techniques in promoting its
products which leads to a wide spectrum of customers.

INNOVATION EXPERTISE

-Engarde is built by strong-minded, and innovative workforce that can produce new
ideas for the product.

TARGET MARKET

Engarde will have a broad target market. People of all ages, adults, and children (with the
supervision of adult companions) can enjoy the scents burning from the candles which relaxes the
mind and the body, and therefore will be incorporated in the target market. This product is not a high-
priced item, and as a result, it will be available to nearly anyone regardless of varying incomes. The
products will be available through online social networks, which will help Engarde in reaching across
the country in providing a good quality of products not only to the Cabadbaranons but also to all the
Filipinos who can be reached, and are in need of its relaxing scent.

PRICING STRATEGY
 In order to call the attention of the customers, Engarde will set its price to a minimum
compared to its competitors by sticking to the use of less expensive raw materials in the market. By
the use these less expensive materials, Engarde can reduce its price but still provide the promised
quality and comfort of its products. This strategy will help in reaching the customers with low income
to still feel the relaxing feeling brought by these scented candles. Promotion expense are cut less too
with the help of the social media which is cheap, and a fast way of promoting products in this modern
day.