People

The management, staff, and others involved in the business will abide by the company's
policies and procedures. Employees shall receive an equitable salary and appropriate
compensation. The hiring process for employees is open to everyone; the only requirement is
that employees shall engage with consumers in a polite and professional manner. This will
protect the company’s reputation and maintain a positive relationship with customers.
Process (Faith)
The business would first establish a good relationship with the suppliers from whom they
would get their raw materials. The company will then carefully craft the scented candles. Both
the staff and the management will make sure that every batch of scented candles is consistently
of excellent quality. In addition, the staff is required to always offer the consumers a warm and
welcoming experience while appropriately selling the scented candles. Official receipts will be
issued, and orders for the scented candles will also be officially recorded.

Product (Faith)
Scented candles from CandleLasting are reusable and long-lasting. Depending on the
consumer's preferences, the scented candles give a variety of aromas. The smell that is produced
by the scented candles can also make the user feel calmer, less anxious, and improve their
memory, all of which are very beneficial when they are studying, working, or just relaxing.

Strengths
 Provides high-quality product
- High-quality scented candles are offered by CandleLasting to ensure that clients
have a good experience using the product.
 Location is accessible
- Potential customers can be reached because the business is situated close to its
target market, which consists of residents, working adults, and students.
 Provides long-lasting product
- The company offers long-lasting, scented candles that can be used repeatedly for
a longer period of time.
 Customer oriented
- At CandleLasting, management and staff consistently put the needs of customers
first because they want to ensure that they have a positive experience with the
company and the product.