Sweet Delight

“Lilipad ka sa Sarap”

Marketing Plan

Marketing Plan prepared by:

Bretana, Shenky May

Gabutin, Justine
Macapagal, Mjay Kyle
Sepacio, Jhon Alfred
Tinaco, Mary Jane
Toroctocon, Razel
Villegas, Joyce
Table of Contents
 Executive Summary

Sweet Delight is a start – up coffee and bakery establishment located in plaza, General
Santos City. Sweet Delight wants and expect regular customer base with its wide variety of
pastry products. Sweet Delight aims to offer its products at the most competitive price to meet
the demand of the low, middle and high income, locals and tourist.

The company plans to build a strong market relationship and position in the town due to
the fact that the town’s industry experience and it has mild competitive climate in the market.

Sweet Delight is incorporated company in the Philippines. Equally owned by 7 peoples.

Sweet Delight wants to establish a large regular customer base and will therefore
concentrate its business and marketing. Locals will be the dominant target market. This will
establish a healthy and stabilized revenue on the business. The tourist traffic is expected to be
35% of the revenue.
Introduction
 Chapter II

Marketing environment

Marketing mix

Product – Our product is Leche De Puto because we notice this product is not common
but if you taste it your stomach will be satisfied and will let you want more.

Price – Our product is affordable, it only cost P15 pesos individually and a box with 5 pcs
will only cost you P65 pesos.

Place – Our company is located infront of Plaza Heneral because it has many people,
especially teenagers in the area. It is also accessible.

Promotion –
 Market Segmentation

Sweet Delight
Philippines

Luzon Visayas Mindanao

Gensan Davao Marbel

In front of
Plaza
Heneral
 Chapter III

Analysis and Issues

 Chapter IV

Objectives of Marketing Plan

These are the objectives of our marketing plan

 To increase sales
 To build brand awareness
 To grow market share
 To target new customer
 Enhance customer relationship
 To introduce new product
 To increase profit
 To improve internal communication
 To provide job to people who doesn’t have job
 Chapter V

Marketing Strategies

Entrepreneur aims that the consumer will be satisfied by the product that has been offered
to them. To become more popular, entrepreneurs introduce their products through the use of
advertising and promoting, putting a packaging is another way to promote, it could attract and
attempt the consumers to buy the product.