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  • Customer Journey Layers: Awareness Consideration Acquisition Service Loyalty

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    Anshar Abdullah
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    The document outlines the key stages and steps in a customer's journey when purchasing shoes from an e-commerce website. It identifies 5 stages: Awareness, Consideration, Acquisition, Service, and Loyalty. Each stage contains different steps a customer may take, from initially seeing an ad to browsing the site, making a purchase, receiving the item, interacting with customer support, and providing feedback. The stages and steps provide a framework to understand a customer's full experience interacting with a brand online from start to finish.

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    BV_CustomerJourneyLayers_CREA95

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    The document outlines the key stages and steps in a customer's journey when purchasing shoes from an e-commerce website. It identifies 5 stages: Awareness, Consideration, Acquisition, Service, and Loyalty. Each stage contains different steps a customer may take, from initially seeing an ad to browsing the site, making a purchase, receiving the item, interacting with customer support, and providing feedback. The stages and steps provide a framework to understand a customer's full experience interacting with a brand online from start to finish.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    35 views1 page

    Customer Journey Layers: Awareness Consideration Acquisition Service Loyalty

    Uploaded by

    Anshar Abdullah
    The document outlines the key stages and steps in a customer's journey when purchasing shoes from an e-commerce website. It identifies 5 stages: Awareness, Consideration, Acquisition, Service, and Loyalty. Each stage contains different steps a customer may take, from initially seeing an ad to browsing the site, making a purchase, receiving the item, interacting with customer support, and providing feedback. The stages and steps provide a framework to understand a customer's full experience interacting with a brand online from start to finish.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CUSTOMER JOURNEY LAYERS

    BrightVessel.com

    STAGES Awareness Consideration Acquisition Service Loyalty

    Wants to
    send shoes Receive
    Lands on the Carries out Waiting for Uses $10
    Wants to buy Clicks ad to Browses in Goes through Waiting for Receives Tries on shoes back - But Waiting for newsletter for
    STEPS new shoes landing page e-Shop Checkout
    Thank You
    page
    the Package Package - Do not fit does not
    Calls Hotline return
    process
    returns
    confirmation
    credit evaluation
    Gives rating coupon for
    new purchase
    understand campaign
    the process

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    DEPARTMENTS
    Marketing / Online Marketing

    Design / Editorial

    e-Shop Management

    Customer Management 10
    Product Management

    Accounting 22 23 15
    Legal

    Paid Service Providers

    Logistics Service Providers

    43

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