JULY 2020

Website
Analysis

hdfcbank.com

icicibank.com

axisbank.com

kotak.com

yesbank.in

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Global Rank Country rank Category rank

Apr 2020 - Jun 2020,   Worldwide Apr 2020 - Jun 2020,  India In  Finance/Banking Credit and Lending

hdfcbank.com #690 hdfcbank.com #39 hdfcbank.com #12

icicibank.com #1,252 icicibank.com #77 icicibank.com #19

axisbank.com #8,411 axisbank.com #444 axisbank.com #191

kotak.com #5,727 kotak.com #287 kotak.com #134

yesbank.in #28,473 yesbank.in #1,451 yesbank.in #572

TRAFFIC & ENGAGEMENT

Total visits Device distribution

Apr 2020 - Jun 2020 Worldwide Apr 2020 - Jun 2020 Worldwide

Domain Domain  

hdfcbank.com 119.7M hdfcbank.com 46.10% 53.90%

icicibank.com 66.05M icicibank.com 56.91% 43.09%

axisbank.com 19.56M axisbank.com 50.24% 49.76%

kotak.com 19.75M kotak.com 37.72% 62.28%

yesbank.in 5.968M yesbank.in 54.72% 45.28%

Engagement
Apr 2020 - Jun 2020 Worldwide All traffic

Metric hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Monthly visits 39.92M 22.01M 6.522M 6.585M 1.989M

Monthly unique visitors 11.46M 7.098M 2.952M 3.059M 756,598

Visits / Unique visitors 3.48 3.10 2.21 2.15 2.63

Visit duration 00:05:54 00:08:07 00:03:39 00:05:11 00:04:36

Pages per visit 6.89 8.69 2.65 5.04 2.81

Bounce rate 24.13% 20.97% 45.45% 38.85% 38.58%

Deduplicated audience BE TA Gain access to more insights

Visits over time

Apr 2020 - Jun 2020, All Tra c
hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

119.8M 66.1M 19.6M 19.8M 6M

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 7/30/2020

50.00M

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 7/30/2020

MARKETING CHANNELS

Channels Overview
Apr 2020 - Jun 2020 Worldwide Desktop Only

hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Direct Email Referrals Social Organic search Paid search Display ads

GEOGRAPHY

Top countries
Apr 2020 - Jun 2020, Desktop Only
hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Country Tra c Share Group Tra c Share Split

India 90.04% 49.9% 31.6%

United States 4.24% 36.6% 52.3%

United Arab Emirates 0.94% 35.3% 35.6% 21.1%

United Kingdom 0.91% 38.1% 50.3%

Australia 0.46% 31.2% 56.3%

SEARCH

Top Search Terms: Organic

Apr 2020 - Jun 2020 Worldwide Desktop Only

hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Search Term Tra c Share Group Share Split Volume CPC

hdfc netbanking 12.89% > 99.9% 19,825,000 $1.06

hdfc net banking 5.38% 99.9% 19,825,000 $1.06

icici bank 4.24% 99.9% 3,360,830 $8.39

hdfc 3.42% > 99.9% 2,179,170 $0.23

icici net banking 2.97% 99.9% 3,048,330 $1.12

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 7/30/2020

REFERRALS

Top Referring Websites

Apr 2020 - Jun 2020 Worldwide Desktop Only

hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Domain Category Tra c Share Group Tra c Share Split

billdesk.com  Financial Planning and Manag… 20.00% 44.4% 42.5%

payu.in  Finance 10.05% 41.6% 42.4% 10.1%

amazon.in  Marketplace 8.19% 37.5% 50.9%

secure.ccavenue.com  Banking Credit and Lending 5.13% 56.4% 29.1%

tpsl-india.in  Banking Credit and Lending 5.09% 50.0% 39.4%

AD MONETIZATION

Top Ads Destination

Apr 2020 - Jun 2020 Worldwide Desktop Only

hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Domain Total Group Tra c Share Total Group Tra c Share Split

in.search.yahoo.com 18.49% 100%

specials.intoday.in 9.21% 97.2%

manoramaonline.com 9.14% 100%

systemalerts.xyz 4.42% 33.3% 66.7%

c.adsco.re 3.93% 100%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 7/30/2020

SOCIAL

Social Tra c
Apr 2020 - Jun 2020 Worldwide Desktop Only

hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Youtube WhatsApp Webapp Linkedin Facebook Twitter Others

DISPLAY ADVERTISING

Top Publishers
Apr 2020 - Jun 2020 Worldwide Desktop Only

hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Domain Total Group Tra c Share Total Group Tra c Share Split

desidime.com 45.80% 63.9% 33.3%

youtube.com 4.81% 97.8%

amazon.in 0.72% 100%

facebook.com 1.67% 39.9% 60.1%

mail.yahoo.com 0.58% 100%

Display Ad Network
Apr 2020 - Jun 2020 Worldwide Desktop Only

hdfcbank.com icicibank.com axisbank.com kotak.com yesbank.in

Ad Network Total Group Tra c Share Total Group Tra c Share Split

DesiDime 44.40% 59.3% 34.7%

Google Display Network 37.83% 13.7% 73.2% 13.1%

Adcash 0.67% 100%

ONE by AOL 0.49% 100%

AdWorkMedia 0.17% 100%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 7/30/2020