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  • Website Analysis & Insights - January 2022

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    Muhamad Riki Aputra
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    The document analyzes traffic and engagement metrics for 5 Indonesian e-commerce websites - ikea.co.id, ruparupa.com, fabelio.com, dekoruma.com, and informa.co.id. It provides data on their global and country website ranks and traffic, as well as metrics on device distribution, visits, unique visitors, visit duration, pages per visit, bounce rate, top countries, marketing channels, organic search terms, paid search terms, and top referring websites. Dekoruma.com leads in organic search traffic share while ikea.co.id leads in paid search traffic share and ruparupa.com leads in referrals traffic share.

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    Website_Analysis_&_Insights.January_2022

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    The document analyzes traffic and engagement metrics for 5 Indonesian e-commerce websites - ikea.co.id, ruparupa.com, fabelio.com, dekoruma.com, and informa.co.id. It provides data on their global and country website ranks and traffic, as well as metrics on device distribution, visits, unique visitors, visit duration, pages per visit, bounce rate, top countries, marketing channels, organic search terms, paid search terms, and top referring websites. Dekoruma.com leads in organic search traffic share while ikea.co.id leads in paid search traffic share and ruparupa.com leads in referrals traffic share.

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    © All Rights Reserved
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    15 views6 pages

    Website Analysis & Insights - January 2022

    Uploaded by

    Muhamad Riki Aputra
    The document analyzes traffic and engagement metrics for 5 Indonesian e-commerce websites - ikea.co.id, ruparupa.com, fabelio.com, dekoruma.com, and informa.co.id. It provides data on their global and country website ranks and traffic, as well as metrics on device distribution, visits, unique visitors, visit duration, pages per visit, bounce rate, top countries, marketing channels, organic search terms, paid search terms, and top referring websites. Dekoruma.com leads in organic search traffic share while ikea.co.id leads in paid search traffic share and ruparupa.com leads in referrals traffic share.

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    © All Rights Reserved
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    of 6

    JANUARY 2022

    Website
    Analysis

    ikea.co.id

    ruparupa.com

    fabelio.com

    dekoruma.com

    informa.co.id

    View the full analysis at:


    pro.similarweb.com
    7 days left in your trial

    Global rank Country rank Industry rank


    Dec 2021 Worldwide Dec 2021 Indonesia In  …hopping/E-commerce and Shopping - Other
    Domain Rank Domain Rank Domain Rank

    ikea.co.id #28,194 ikea.co.id #564 ikea.co.id #564

    ruparupa.com #33,572 ruparupa.com #684 ruparupa.com #681

    fabelio.com #178,782 fabelio.com #4,279 fabelio.com #3,709

    dekoruma.com #50,392 dekoruma.com #1,045 dekoruma.com #1,014

    informa.co.id #172,499 informa.co.id #4,103 informa.co.id #3,573

    Traffic & Engagement

    Total Visits Device Distribution


    Dec 2021 Worldwide Dec 2021 Worldwide

    Domain Domain Desktop Mobile

    ikea.co.id 501,628 ikea.co.id 25.5% 74.5%

    ruparupa.com 419,975 ruparupa.com 27.4% 72.6%

    fabelio.com 34,215 fabelio.com 11.4% 88.6%

    dekoruma.com 208,465 dekoruma.com 13.6% 86.4%

    informa.co.id 52,367 informa.co.id 14.6% 85.4%

    Engagement
    Dec 2021 Worldwide Desktop

    Metric ikea.co.id ruparupa.com fabelio.com dekoruma.com informa.co.id

    Monthly visits 501,628 419,975 34,215 208,465 52,367

    Monthly unique visitors 196,271 215,796 22,668 105,974 38,774

    Visits / Unique visitors 2.56 1.95 1.51 1.97 1.35

    Visit duration 00:09:39 00:06:20 00:03:49 00:06:31 00:02:25

    Pages per visit 8.76 6.24 4.31 4.74 2.35

    Bounce rate 31.94% 39.51% 48.89% 52.93% 48.02%

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/10/2022


    Visits Over Time
    Dec 2021 Worldwide Desktop

    ikea.co.id ruparupa.com fabelio.com dekoruma.com informa.co.id

    501,628 419,975 34,215 208,465 52,367

    600,000

    500,000

    400,000

    300,000

    200,000

    100,000

    0
    Dec 2021

    Geography

    Top Countries
    Dec 2021 Desktop

    Country Traffic Share Group traffic share split

    Indonesia 95.89% 40.9% 34.8% 17.4%

    United States 1.22% 57.8% 19.7% 10.0%

    Singapore 0.80% 53.9% 21.4% 14.0%

    United Kingdom 0.26% 60.0% 24.2%

    Thailand 0.24% 11.7% 67.5% 12.1%

    Marketing Channels

    Channels overview
    Dec 2021 Worldwide Desktop

    ikea.co.id ruparupa.com fabelio.com dekoruma.com informa.co.id

    501,628 419,721 34,082 208,284 52,367

    100%

    50%

    0%
    Direct Email Referrals Social Organic search Paid search Display ads

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/10/2022


    Organic Search dekoruma.com is in the lead with 70.81% organic search

    Top organic search terms


    Dec 2021 Worldwide Desktop

    ikea.co.id ruparupa.com fabelio.com dekoruma.com informa.co.id

    Search Term Traffic Share Group Share Split Volume CPC

    ikea 5.10% 100% 30,742,230 $0.07

    informa 4.15% 12.3% 85.3% 128,880 $0.47

    fabelio 2.67% 99.9% 31,320 $0.43

    dekoruma 2.07% 100% 26,600 $0.19

    rupa rupa 1.69% 100% 49,410 $0.11

    Paid Search ikea.co.id is in the lead with 20.44% paid search

    Top paid search terms


    Dec 2021 Worldwide Desktop

    ikea.co.id ruparupa.com fabelio.com dekoruma.com informa.co.id

    Search Term Traffic Share Group Share Split Volume CPC

    ikea 14.07% 100% 30,742,230 $0.07

    informa 5.63% 13.8% 57.5% 28.7% 128,880 $0.47

    rupa rupa 4.42% 100% 49,410 $0.11

    dekoruma 2.50% 87.9% 26,600 $0.19

    ace hardware 2.17% 25.6% 74.4% 2,411,980 $0.18

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/10/2022


    Referrals ruparupa.com is in the lead with 8.25% referrals traffic

    Top Referring Websites


    Dec 2021 Worldwide Desktop

    Domain Website Categories Traffic Share Group Traffic Share Split

    informa.co.id E-commerce and Shopping 40.06% 100%

    acehardware.co.id E-commerce and Shopping 26.13% 100%

    ikea.com Home and Garden 14.54% 100%

    click.accesstra.de Social Networks and Online Communities 3.85% 100%

    toyskingdom.co.id E-commerce and Shopping 2.28% 100%

    Ad Monetization

    Top Ad Destinations
    Dec 2021 Worldwide Desktop

    Domain Traffic share Group Traffic Share Split

    rumah123.com 73.28% 100%

    href.li 26.72% 100%

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/10/2022


    Social fabelio.com is in the lead with 3.00% social traffic

    Social Traffic
    Dec 2021 Worldwide Desktop

    ikea.co.id ruparupa.com fabelio.com dekoruma.com informa.co.id

    100%

    50%

    0%
    Youtube WhatsApp Webapp Facebook Pinterest Instagram Other

    Display Advertising ikea.co.id is in the lead with 6.36% display ads traffic

    Top publishers
    Dec 2021 Worldwide Desktop

    Publisher Total Share Group Traffic Share Split

    detik.com 32.06% 71.3% 28.7%

    yahoo.com 15.42% 69.4% 30.6%

    kompas.com 9.93% 69.3% 30.7%

    eenadu.net 5.08% 100%

    ndtv.com 3.78% 100%

    Display Ad Network
    Dec 2021 Worldwide Desktop

    Ad Network Total Group Traffic Share Group Traffic Share Split

    RTB House 52.29% 89.3% 10.7%

    Google Display Network 36.76% 40.5% 53.7%

    Misc Ads 3.17% 99.6%

    Appnexus 0.09% 100%

    Taboola 0.65% 100%

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/10/2022

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