Disclosure

• This proposal is confidential and may not be shared with others without Furtrieve, LLC
written permission. This proposal is for discussion purposes only and is not a binding offer for
services. Any projections, market outlooks or estimates are forward-looking statements and
are based upon certain assumptions. In addition to potential earnings, risk of loss in this
business maybe substantial and therefore, careful consideration should be given as to
whether such investment is suitable in light of financial condition, objectives, and
temperament. There is no guarantee the investment objective will be achieved.
• Past performance, including hypothetical information contained herein is not a guarantee
of future success. Hypothetical, simulated, or projected performance results have many
inherent limitations, some of which are described below. No representation is being made
that any account will or is likely to achieve profits or losses similar to those shown. In fact,
there are frequently sharp differences between hypothetical performance results and
actual results achieved with any business or startup investment. One of the limitations of
hypothetical, simulated, or projected performance results is that they are generally
prepared with the benefit of future assumption. There are numerous other factors related
to this business, or business in general or to the implementation of any specific business
plan, which cannot be fully accounted for in the preparation of hypothetical performance
results and all of which can adversely affect actual results.
• Furtrieve, LLC continuously conducts research to improve existing business strategy as well
as develops and implements additional strategies and business that can enhance returns
and reduce volatility. Any of the changes described can occur without notice to the
investor and at the sole discretion of Furtrieve.
Proprietary & Confidential Please refer
© Furtrieve, to Furtrieve’s Private Placement
LLC 2017 2
The Team

Jordan Hetlund Joshua Brown Lydia Lewis Elly Blue Michaela Williams
Founder/CEO Operations/Video Marketing/Social Marketing/Social Graphic Design

Moa Feldenheimer Austin Kyker

International/Marketing Technology
Interns

Brooklyn Wysinger Allison Witucki Adam Brehm Joi Brown Mariah Bainter Kayla Smith
Video/Social Social Media Web Design Graphic Deign Social Media Marketing

Not pictured:

Grace Calaha
Outreach

Gabby Aubry Miller Mariah Jester Matt Murphy Otis

Vendramin Photography Graphic Design Outreach Head of Security
Graphic
Design
Projected 5 Year Projected Revenue
Breakdown (with capital raise)
How Furtrieve Generates Revenue
• Sale of the Furtrieve device: $79+
• Monthly subscription cost: $10 (prepaid annually with incremental
discounts for multi-year subscriptions:
• $120 year 1
• $210 year 2 (discounted if purchased with year one)
• $380 year 3 (device included)
• Collars and cases: $15-$30 dollars

• Offering a monthly product/service model ($20 a month/12 months) –

extra $40 in profit for this service

• Profit per device is 50%, profit per year of service 80%

Furtrieve Health 2.0
Furtrieve Pet Information App (Furtrieve 2.0)
Addendum Slides
Go to Market Strategy
Current
Approach
• Major Focus on
Social Media and
Ad-Word campaigns
• Utilizing Amazon as a
Marketing engine

Retailers Other
In
Process

Pet Affiliates

Pet
Bloggers/Even
ts
Customer Acceptance Survey of Furtrieve
A blind survey of 500 people
Furtrieve In Law Enforcement
• Indiana State Police have
selected Furtrieve to track all of
their K9’s after 10 months of testing
• Currently being tested by Carmel
Police
Notable Comparisons
• Whistle – Series B in 2015 for $15 million, acquired by Mars
Pets 2016 for $119
• Wag - On-demand dog walking app raised $300 million from
SoftBank

• BabelBark – Over 1 Million devices shipped

Providing Data/Analytics as a Source of Revenue (Furtrieve 2.0,
B2B)
Pet information warehouse for customers – businesses – higher ed
organizations
• Single repository in the Furtrieve database for all pet information
-Activity
-Diet
-Behavior
-Health/vaccines
-Alternative health strategies for pets
-Service offerings (pet sitters, play dates, training)
• Pet behavior analytics
• Analytics that can be gained from pet tracking
• Health, Activity, Behavior, Diet
• Selling ads/coupons based on location
Furtrieve Data Monetization (Furtrieve 2.0)
• Corporations looking for analytical data
• Higher Ed tracking behaviors & analytics
• Consumers wanting to understand behavior/activity
• Ad content to consumers
• Activity
• Diet
• Tracking
• Behavior
• Specialty Animals (support, therapy, etc.)
• Additional $40 a year charge to consumers
Pro forma/Projected - Sales Plan in 5 Years (with raise)
Year 2019 2020 2021 2022 2023

Unit sales(device) 4129 12,387 39,628 126,843 404,000

Total revenue $821,671 $2,465,013 $7,888,042 $25,241,733 $80,396,000

Total COGS ($266,321) $(782,982) ($2,454,410) ($7,690,484) ($24,085,941)

Total Margin $555,350 $1,682,031 $5,433,632 $17,551,249 $56,310,059

TOTAL COGS % -32.41% -31.76% -31.12% -30.47% -29.95%

Margin % 68% 68% 69% 70% 70%

Revenue Growth
- 300% 320% 320% 320%
Percentage
Capital Uses Breakdown Marketing on Social Media - $150k
• Marketing/FB ads/Ad words
We are looking to do a raise of $500k • Commercials (Animal Planet, etc.)
• Retail marketing costs
• Expansion into South America
Software Dev – $50k
• Full build of Furtrieve Health.
• 3-6 months
• Testing
Payroll- $200k
• CMO
• Channel/Sales/ecommerce
• Creative
• Finance/Operations Director
• Web
Operations – $100k
• Rent, utilities, hosting
Furtrieve Plan of Record Expansion
• GPS Technology upgrades
• Device Expansion – Active Satellite

• Mobile App History Export

• Push to Talk integration – Law enforcement tool
• GPS upload time variability – Extends battery life
• 6 digit account creation
• Bluetooth
• Activity Accelerometer
Furtrieve Advisory Board
John MacDonald– Advisor
• CEO, ClearObject
Tonya Stanfield – Advisor
• Owner, MuttCup, BPM, Simon
Property
Moa Feldenheimer – Advisor
• Owner, Australis Business
Connections (Start up
experience, Brazil exportation)
Rich McGillicuddy – Advisor
• CEO, Cetani Corp
Tim Fleck, DVM– Advisor
• Veterinarian, Noblesville Vet
Clinic
Doug Patterson – Advisor
• Director of Sales: VMWare
Jon Erwin– Advisor (in process)
• TSA K9 Coordinator, DHS/TSA
Mario Garcia – Advisor/Lawyer
• Brittain Minnix and Garcia
*In discussions with Purdue
University Veterinarian teaching
Hospital and DHS/TSA for an
advisory position
Exit Strategies
• Buyout in 3-5 years
• Continue to grow and expand
• Sell to Pet supply/food company/analytic warehouse