Research Methodology

Group 212032_6
number
Problem of How to promote digital transformation in Colombian enterprises?
study
Type of Qualitative Research
research
Phases of the Gathers data about lived experiences, emotions or behaviors, and the meanings
methodology individuals attach to them. It assists in enabling researchers to gain a better
understanding of complex concepts, social interactions or cultural phenomena.
This type of research is useful in the exploration of how or why things have
occurred, interpreting events and describing actions.

Qualitative Techniques or Tools

Interviews: these can be structured, semi-structured or unstructured in-depth

sessions with the researcher and a participant.

Focus groups: with several participants discussing a particular topic or a set of

questions. Researchers can be facilitators or observers.

Observations: On-site, in-context or role-play options.

Document analysis: Interrogation of correspondence (letters, diaries, emails etc.)

or reports.

Oral history or life stories: Remembrances or memories of experiences told to

the researcher.

The qualitative report consists of presenting systematic and convincing arguments

presenting the data that support the case of the researcher or that reject alternative
explanations.

Phases

Sampling: If the objective is to generate a theory or hypothesis about a given

phenomenon, we must search and select situations or cases that represent all those
properties of the phenomenon that are relevant to the generation of theories or
hypotheses.
Data collection: This phase is where the researcher will try to make sense of the
facts based on his previous knowledge and will try to establish relationships
between different aspects of the data.
Verification: The resulting model must be returned and presented to the
participants.
References https://libguides.newcastle.edu.au/researchmethods