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    Yerson Sosa
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    The document outlines an advertising plan for a wrist watch called TimeWatch. The plan includes messaging that the watch allows people to keep time in a fashionable way. It aims to make people feel happy, elegant, beautiful and powerful by emphasizing the watch is beautiful, powerful, and graceful. The ad campaign would use a generalization technique and celebrity endorsement from David Beckham to appeal to audiences emotionally and through ideology.

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    The document outlines an advertising plan for a wrist watch called TimeWatch. The plan includes messaging that the watch allows people to keep time in a fashionable way. It aims to make people feel happy, elegant, beautiful and powerful by emphasizing the watch is beautiful, powerful, and graceful. The ad campaign would use a generalization technique and celebrity endorsement from David Beckham to appeal to audiences emotionally and through ideology.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Advertising Finished

    Uploaded by

    Yerson Sosa
    The document outlines an advertising plan for a wrist watch called TimeWatch. The plan includes messaging that the watch allows people to keep time in a fashionable way. It aims to make people feel happy, elegant, beautiful and powerful by emphasizing the watch is beautiful, powerful, and graceful. The ad campaign would use a generalization technique and celebrity endorsement from David Beckham to appeal to audiences emotionally and through ideology.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Evidence: Advertising

    Create an ad for a product and answer the questionnaire. Then, make a


    television commercial in a video bearing in mind your answers and the
    importance of media literacy through critical thinking.

    Product A wrist watch


    Message They can have time in a fashionable way
    Advertiser TimeWatch

    Identification technique Time in your hands

    Generalization technique It’s beautiful, powewrful, graceful and useful

    Emotional appeal technique Makes people feel happy

    Celebrity endorsement David Beckham, ex football player


    technique

    Ideology Makes feel the people elegant, beautiful,


    happy and powerful.

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