CASE STUDY IN STRATEGIC MANAGEMENT

Presented by:

Group 4 – BSA301:

Cada, Krishia Mae

Chan, Kimberly

Iballa, April

Molino, Mark

Sumagang, Jay Ann

Villarba, Rochelle

Presented to:

Ms. Razelle Bathan

 02 Activity 1
Case Study

SAMSUNG

1. What is/are the triggering event/s that act/s as stimulus/stimuli for strategic change
in the given case?
Based on the case presented, Lee Kun-Hee as the new founder of Samsung Electronics have
aspired to make Samsung Electronics to be on the top of the list of the world’s number one
company in the field of high-tech industries that produces world class electronics. Well, as per all
company aspires to be one. On this case, we have observed more than one triggering events that
act as stimuli for the strategic change in Samsung, in which we had observed the two classifications
of the triggering events, the internal and external environment. Under the internal environment,
we observed the Newly Appointed Chief Operating Officer who is Chairman Lee Kun-Hee who
have maneuvered the company to change 360 degrees marking the minds of all the employees the
drastic change their leader is about to make for the company.

2. Which characteristic/s of strategic decisions is/are described in the case study?

The characteristic of strategic decision described in the case study is consequential. In which
consequential pertains to the strategic decisions committing to substantial resources and demand
of great deal of commitment for people of all levels by changing the Samsung Electronics’ culture
to culture that deeply values seniority he introduced merit-based pay and promotion.

3. How will Samsung maintain its successful market position by using one of the modes
in strategic decision-making?
Samsung will maintain its successful market position through using the Planning mode
whereas it pertains to the systematic gathering of appropriate approach information of situation
analysis, the generation of feasible alternative strategies, and the rational selection of the most
appropriate strategy. Moreover, in order for them to expound they should seek more opportunities
that would help them to be known and grow. When Lee Kun Hee accepted the position as the
chairman of the conglomerate his strategy focused first on gaining market share by invading
markets form bottom up with lower priced products at an acceptable value. Samsung's image,
however, was overshadowed by Sony and Motorola the undisputed world leaders during this time.
Rather than focusing on making and selling its own various industries, Samsung made the strategic
decision to offer premium consumer electronics such as flat screen tv's, appliances,
semiconductors, and mobile devices such as its famous galaxy line of smartphones.
 04 Activity 03
Case Study

THE PURBANI GROUP: THE CSR PIONEER IN BANGLADESH

1. Which between Milton Friedman’s and Archie Carroll’s view on business

responsibility is being demonstrated on the given case?

In the Purbani Group, we have observed that it was Archie Carroll’s view on
business responsibility that was demonstrated in the given case. Carroll’s view on business
responsibility pertains that maximization of profits cannot be the primary obligation of a
business. Archie Carrols business responsibility being demonstrated on the case because it
show the four responsibilities of business which are the economic, legal, ethical and
discretionary. Economic because it has the responsibility to produce goods and services
and has the value to the society so that the firm may repay its creditors and increase the
wealth of its shareholders. Legal because they hire and promote people rather than to
discriminate nonjob related characteristics such as race gender or religion. Ethical because
they have the responsibility to follow the generally held beliefs about behavior in a society.
And lastly discretionary, they have the purely voluntary actions that society has not yet
decided to expect from every company. In the Purbani group, we have observed how they
took care and prioritize their employees, despite the hard work they gave to the company,
the company itself repay their utmost effort through giving them benefits.

2. Who are the primary stakeholders of Purbani Group based on the facts stated on
the case?
The primary stakeholders of Purbani group are the Indian company which is underway to
implement an energy service company model (ESCO), this model helps combine energy and
sources to maximize clearer energy use and reduce energy waste by improving building
facilities,lightning, and air cooling system. Also, primary stakeholders are the young women or
young mother as their employees.

3. Who are the secondary stakeholders of Purbani Group based on the facts stated on
the case?
The secondary stakeholders of the company, maybe are the other fashion brands
because base on the case Purbani group is one of the world leading fashion brands and other
spinning, knitting, apparel, dying and yarn trading companies.
 4. What is/are the influences of stakeholders of the strategic decisions of the company?
Since 60 percent of its workforce is young women it can influence the strategic
decision of a company by having an advantage to their employees, most of the young women
knows how to wear like a unique one, the trends and most of them are fashionable so they can
apply their knowledge about that while they are discussing strategies.

5. Which among the basic views of ethical behavior will contribute to sustaining the
success of Purbani Group?
Justice approach is the basic views of ethical behavior that will contribute to
sustain the success of Purbani group because it shows equitable, fair and impartial in the
distribution of costs and benefits to individuals and groups. The Purbani Group value their
employees so much through appreciating their hard works behind the company’s success. In order
to help, encourage and motivate their employees who are mostly women especially the young
women and young mothers they are practicing to be the pioneer of women empowerment through
employment. And, they are concern to the environment because they implement a model that helps
the company to reduce energy waste. And lastly, Purbani Group understand the initiatives in
environmental and social welfare that created a virtuous cycle of sustainability, productivity, and
brand image.