10 ACTIVITY 1

1. Explain how the employee benefits of Google help create continuous innovation in the
industry.
Google's employee benefits contribute to the industry's continual innovation since its
employees are not under pressure to develop while at work. As noted in the lawsuit, Google's
headquarters are meant to create an enjoyable atmosphere due to the variety of activities available
to employees. This type of endeavor boosts staff engagement to innovative levels. The company's
many advantages serve as a foundation for employees to connect to the company's fundamental
aim, which is to develop and diversify their products and services.

2. Discuss how Google established its unconventional company culture.

Google's unusual workplace culture was established with the assistance of its people
analytics team. As indicated in the case, the team creates a variety of products, such as
dashboards and staff surveys. This type of company initiative paves the way for identifying
insightful correlations from employees, allowing Google to develop very creative action plans
that not only bring efficiency to their day-to-day activities, but also aid in the creation of a more
productive culture filled with fun and excitement.

3. Propose different ways on how Google can attain a more superior competitive
advantage through organizational culture.
By properly analyzing the driving organizational values, attitudes, and behaviors of its
employees on an individual level, Google may achieve a more superior competitive edge through
organizational culture. This program makes sense because Google employees might be of all
ethnicities and cultures. This will assist Google in designing various types of work environments
based on the requirements and tastes of its employees. As a result, individuals are encouraged to
work, learn, and play all at the same time, resulting in a more productive work environment.