Assignment no 1:

Digital Marketing website by using a social media app (e.g Facebook)

Contents:
1- concept of social media
2- Creating a social media page
3- Characteristics of the page
4- Facebook features
5-Conclusion

Concept:

All social media apps relies on advanced information and communication

technologies that work to build and support technological literacy. It can give
them the benefit of being exposed to technology and can be connected to a
broader base

of opinions and world views through global connections.

Everyone can find new people, meet their friends and communicate to big
companies all over the world. Improves business reputation and client base with
minimal use of advertising.

Social media can attract attention to your site product or services. Social media is
an opportunity to widen business. It could be a creative method ok f doing your
business because it not just allows employees to discuss and share ideas , ask
questions, post news and share links but it minimize the use of advertising to
businesses and also improves business reputation.

Creating a social media page:

Social media page link #https://www.facebook.com/beezeecollege

My sister open a highly standard college in the field of beauty therapy named as BeeZee college
of management and Aesthetics. She wants to make aware people about education of beauty
products and also want to increase strength of students . For this , I make a Facebook page on
social media so, that people can easily access the information of college schedule and address.
This college is run by highly experienced therapist, lecturer and examiners. My sister also
provide a offer of a variety of beauty qualifications. she also open a attached BeeZee beauty
salon which enables our students to see and experience how to work in a real salon.

Characteristics of the page:

1. I can create a page, so that people feel easy to access the information about
programs of the college. Firstly on Facebook page, I create a blue button
named as (#Learn more) so that students easily click on the button for
detailed information of the college.

2. I also set a logo of the BeeZee college on the second page of the Facebook page
and write a description about the BeeZee college.

3.Then I wrote little about the campus life and their facilities.

4.Then I wrote a detail about all programs of BeeZee college with pictures so that
people easily understand the physical concept of all programs.

Beauty Therapy:

People are beauty conscious. Specially women, always want to look beautiful So,
Beauty therapy is the major field of BeeZee college and includes all the required
elements to work effectively as a beauty therapist. Students must achieve all basic
units which include:

_ Health safety and hygiene

_Manicure

_Pedicure

_Analysis of skin type

_Eyebrow shaping

_Anatomy for beauty therapist

Massage Therapy:

Nowadays, people also need a physical beauty , women are figure conscious .So I
also explain about massage therapy of body on Facebook page, because people
believe that with massage therapy you will heal alot quicker and that your body
remains fit and look beautiful.

Fees structure:

I also explain about fees structure on Facebook page, So that people easily know
about all information at home.

Facebook characteristics:

A Facebook business page is essential for any business, but when you are sure of
what to post on your page? Business is crucial and you must provide your
followers with valuable content and information.

People can easily access on Facebook page and Facebook business page is for
introducing ideas, Album sales, outfits and many Learning systems.

Your Facebook business page is like a store front.

Conclusion:

Understanding Facebook marketing makes advertising online easier!