Brochures

Brochures are:
One of the most popular marketing tools to help organizations quickly draw the attention of
prospective customers. Brochures can be distributed manually, via mail or email, or placed in a
brochure rack. Usually, brochures are printed on a single (double-sided) tri-fold sheet of thick
glossy paper and include photos and other graphics.
It also needs to be informative, persuasive, catchy, to the point, and clear in its purpose.
Activity:
Analyze brochures:
First brochure:

 Aesthetically pleasing
 Eye catching
 The use of the pathos technique, because there is the use of children.
 It is informative as it shows a lot of details, including the area and location.
Second brochure:

 The use of the pathos technique, showing the kids that are having fun
 The use of bright catchy colors
 The design isn’t appealing to the user
 It is informative
Third brochure:  favorite

 It is aesthetically appealing
 Informative, including percentages
 The colors match each other
 The use of logos
 The use of a moto of the company
Fourth brochure:

 Isn’t aesthetically appealing

 Crowded
 Hurts the eye
 The colors don’t match
 Includes free coupons
 Its catchy
  Its overwhelming
 Confusing
 Informative

Fifth brochure:

 Overwhelmed
 Not eye catchy
 There isn’t diversity in colors
 Informative
