2012 onward

The year 2012 was the first time that Google generated $50 billion in annual revenue, generating
$38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended
2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter.
And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a
decade and a half."[73]
In June 2013, Google acquired Waze, a $966 million deal.[74] While Waze would remain an
independent entity, its social features, such as its crowdsourced location platform, were
reportedly valuable integrations between Waze and Google Maps, Google's own mapping
service.[75]
Google announced t
"name":"advertisement","weight":0},"3772":
{"name":"did_you_know_variant_1","weight":0},"
3773":
{"name":"did_you_know_variant_2","weight":0}}}
,"pricing_2020q1_id_cookie":{"id":1579,"choices":
{"3898":{"name":"control","weight":1},"3899":
{"name":"test","weight":0}}},"pricing_2020q1_ph
_cookie":{"id":1583,"choices":{"3906":
{"name":"control","weight":1},"3907":
{"name":"test","weight":0}}},"pricing_2020q1_ca_
cookie":{"id":1586,"choices":{"3912":
{"name":"control","weight":1},"3913":
{"name":"test","weight":0}}},"pricing_2020q1_au_
cookie":{"id":1587,"choices":{"3914":
{"name":"control","weight":1},"3915":
{"name":"test","weight":0}}},"localize_competitor
_matrix_2020_q1":{"id":1683,"choices":{"4150":
{"name":"control","weight":1},"4151":
{"name":"test","weight":1}}},"pricing_2020q3_in_
cookie":{"id":1722,"choices":{"4268":
{"name":"control","weight":1},"4269":
{"name":"test_199","weight":1},"4270":
{"name":"test_249","weight":1},"4271":
{"name":"test_299","weight":1}}},"lohp_updates_
2020_q3":{"id":1761,"choices":{"4369":
{"name":"control","weight":1},"4370":
{"name":"test","weight":0}}},"doc_landing_survey
":{"id":1193,"choices":{"2843":
{"name":"control","weight":1},"2844":
{"name":"test","weight":0}}},"pricing_2019q4_ro"
:{"id":1580,"choices":{"3900":
{"name":"control","weight":1},"3901":
{"name":"test","weight":0}}},"pricing_2019q4_ru"
:{"id":1581,"choices":{"3902":
{"name":"control","weight":1},"3903":
{"name":"test","weight":0}}},"pricing_2019q4_pl":
{"id":1582,"choices":{"3904":
{"name":"control","weight":1},"3905":
{"name":"test","weight":0}}},"pricing_2020q1_my
_cookie":{"id":1584,"choices":{"3908":
{"name":"control","weight":1},"3909":
{"name":"test","weight":0}}},"pricing_2019q4_th":
{"id":1585,"choices":{"3910":
{"name":"control","weight":1},"3911":
{"name":"test","weight":0}}},"pricing_2019q3_dev
eloped":{"id":1636,"choices":{"4055":
{"name":"test","weight":1},"4056":
{"name":"control","weight":0}}},"personalized_arc
hive_offer":{"id":1615,"choices":{"3993":
{"name":"control","weight":0},"3994":
{"name":"personalized","weight":93},"3995":
{"name":"subscribe_only","weight":1},"3996":
{"name":"subscribe_or_upload_1","weight":1},"3
997":
{"name":"subscribe_or_upload_3","weight":1},"3
998":
{"name":"subscribe_or_upload_5","weight":1},"3
999":
{"name":"upload_1_or_subscribe","weight":1},"4
000":
{"name":"upload_3_or_subscribe","weight":1},"4
001":
{"name":"upload_5_or_subscribe","weight":1}}},"t
rial_days_web_2020q2":{"id":1723,"choices":
{"4272":{"name":"control","weight":1},"4273":
{"name":"7","weight":0},"4274":
{"name":"14","weight":0},"4275":{"name":"utm-
exclude","weight":0}}},"doc_page_exit_modal_20
20_q2":{"id":1763,"choices":{"4375":
{"name":"control","weight":1},"4376":
{"name":"search","weight":1},"4377":
{"name":"categories","weight":1},"4378":
{"name":"cta","weight":1}}},"recs_item_similarity"
:{"id":1719,"choices":{"4258":
{"name":"control","weight":1},"4259":
{"name":"test","weight":1},"4260":
{"name":"test_v2","weight":1},"4261":
{"name":"test_v3","weight":1}}}};
Scribd.Sentry =
{"disabled":false,"dsn":"https://21588782029b45
9685064c03453673ff@sentry.io/282187","enviro
nment":"production_r4","page":"upload","release
":"21ada692fc724bd62ed13a1fbf2a4a0150ea4aa0
","queue":{"errors":[],"messages":[]}};

Scribd.ServerOptions =
{"ad_refresh_engagement_tracking_delay":1200,"
ad_refresh_idle_time_before_inactive":60,"ad_re
fresh_interval":60,"disable_trending":false,"faceb
ook_autologin_enabled":false,"largest_contentful
_paint":100,"library_dropdown_test_choices":
["control","test"],"library_dropdown_test_enable
d":false,"payments_store_disabled":false,"rapid_t
esting_salt":"eowyn","rapid_testing_traffic_config
uration":"{\"bucket_0\":\"control\", \"bucket_1\":
\"control\", \"bucket_2\":\"control\", \"bucket_3\
":\"control\", \"bucket_4\":\"control\", \"bucket_
5\":\"control\", \"bucket_6\":\"control\", \"bucke
t_7\":\"control\"}","reading_history_scroll_timeo
ut":500,"reading_progress_enabled":true,"readin
g_progress_throttle_get_milliseconds":60000,"rea
ding_progress_throttle_post_milliseconds":10000,
"seo_roadblock_choices":
["question_promo","promo","banner"],"seo_road
block_enabled":true,"seo_roadblock_rollout":1.0,
"shadow_autocomplete_enabled":false,"sidebar_
promo_enabled":false,"web_free_to_paid_enable
d":true};

</script><script src="https://s-
f.scribdassets.com/javascripts/jquery-
3.3.1.min.js?21ada692f"></script><script>

//<![CDATA[

window._translations = {"en-US":{"translation":
{"app":{"components":{"BundlesPage":
{"StaticStars":{"StaticStars":
{"rating_out_of_5_stars":"{{rating}} out of 5
stars"}}}}},"archive_flow":{"header":
{"progress_step_counter":
{"step_this_get_step_string":"Step
{{this_get_step_string}}"}}},"chrome":{"flash":
{"close_notification":"Close
notification","error":"Error","information":"inform
ation","notice":"Notice","success":"Success"},"foo
ter":{"scribd_-_download_on_the_app":"Scribd -
Download on the App Store","scribd_-
_get_it_on_google":"Scribd - Get it on Google
Play"}},"content_types":
{"audiobooks":"Audiobooks","books":"Books","do
cuments":"Documents","sheet_music":"Sheet
Music"},"doc_page":{"ratings":{"no_ratings":"0
ratings"}},"get_app_modal":
{"link_sent_email":"Link sent! Please check your
email."},"helpers":{"trial":{"one_month":"one
month","one_week":"one week","one_year":"one
year","start_your_free_trial":"Start your free
trial","start_your_free_two_months":"Start your
free two months","start_your_free_year":"Start
your free year","trial_days_day":"{{trial_days}}
day","trial_days_days":"{{trial_days}}
days","two_months":"two
months","two_weeks":"two
weeks"}},"incentivized_upload":{"components":
{"AddFileButton":{"AddFileButton":
{"add_file":"Add File","next_file":"Next
File"}},"DeleteButton":{"DeleteButton":
{"delete":"Delete"}},"Editor":{"Editor":
{"your_document_was_successfully_uploaded":"Y
our document was successfully
uploaded!"}},"Mobile":{"Download":{"Download":
{"documenttitle_is_now_available_to_download":
"{{documenttitle}} is now available to
download.","download_document":"Download
Document","view_your_uploads":"View Your
Uploads","you_ve_earned_it":"You've earned
it!"}},"Editor":{"Editor":
{"please_provide_a_title":"Please provide a
title"}},"Error":{"Error":
{"done":"Done","sorry":"Sorry!","title_doesn_t_m
eet_our_quality_requirements":"{{title}} doesn't
meet our quality requirements, please upload
content that other Scribd users will find valuable.
Eg. class notes, research papers,
presentations…"}},"ExitConfirmation":
{"ExitConfirmation":{"are_you_sure":"Are you
sure?","exit":"Exit","view_your_uploads":"View
Your
Uploads","you_haven_t_earned_your_download_
yet":"You haven't earned your download
yet."}},"Success":{"Success":
{"click_add_file_to_upload_the":"Click \"Add
File\" to upload the next
document.","click_next_file_to_submit_the":"Clic
k \"Next File\" to submit the next
document","done":"Done","you_ve_successfully_
uploaded_currentnumber_of_maxnumber":"You'
ve successfully uploaded {{currentnumber}} of
{{maxnumber}} documents!"}}},"ProgressHeader":
{"ProgressHeader":
{"upload_currentnumber_of_maxnumber":"Uploa
d {{currentnumber}} of
{{maxnumber}}"}},"SubmitButton":
{"SubmitButton":
{"submit":"Submit"}},"UploadList":{"UploadList":
{"you_ve_uploaded_currentnumber_of_the_max
number":"You've uploaded {{currentnumber}} of
the {{maxnumber}} required
documents."}},"Uploader":{"Uploader":
{"upload_count_documents_to_download":"Uplo
ad {{count}} Document to
Download","upload_count_documents_to_downl
oad_plural":"Upload {{count}} Documents to
Download"}}}},"mobile":{"apps":{"kindlefire":
{"scribd_for_kindle_fire":"Scribd for Kindle
Fire"}}},"onboarding":{"welcome_everyone":
{"all_for_one":"All for one
price","at_home_or":"At home or on the
go","books_and_more":"Books, audiobooks,
magazines, sheet music, podcasts, and
more.","everything_is_included":"Everything is
included in your monthly subscription
price.","full_length":"Full-length
content","read_and_listen":"Read and listen in
your browser or on your mobile device."}},"pdfs":
{"lightboxes":{"download_lightbox":
{"download_current_format_extension":"Downlo
ad
{{current_format_extension}}","download_docum
ent":"Download
document","having_trouble_downloading":"Havin
g trouble
downloading?","resume_membership":"Resume
 Membership","resuming":"Resuming","try_again"
:"Try again","your_download_has_started_":"Your
download has
started","your_membership_has_been_resumed"
:"Your membership has been
resumed.","your_membership_is_currently_paus
ed_until":"Your membership is currently paused
until {{state_nag_next_payment_due}}. Would
you like to resume your membership now to
download"},"receipt_lightbox":
{"activate_your_calm_subscription":"Activate
your Calm Subscription","calm_on_iphone":"Calm
on iPhone","don_t_forget_to":"Don’t forget

he launch of a new company, called Calico, on September 19, 2013, to be led by Apple

Inc. chairman Arthur Levinson. In the official public statement, Page explained that the "health
and well-being" company would focus on "the challenge of ageing and associated diseases". [76]

Entrance of building where Google and its subsidiary Deep Mind are located at 6 Pancras Square, London

On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a

privately held artificial intelligence company from London.[77] Technology news
website Recode reported that the company was purchased for $400 million though it was not
disclosed where the information came from. A Google spokesman would not comment of the
price.[78][79] The purchase of DeepMind aids in Google's recent growth in the artificial intelligence
and robotics community.[80]
According to Interbrand's annual Best Global Brands report, Google has been the second most
valuable brand in the world (behind Apple Inc.) in 2013,[81] 2014,[82] 2015,[83] and 2016, with a
valuation of $133 billion.[84]
On August 10, 2015, Google announced plans to reorganize its various interests as
a conglomerate called Alphabet. Google became Alphabet's leading subsidiary, and will continue
to be the umbrella company for Alphabet's Internet interests. Upon completion of the
restructure, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of
Alphabet.[85][86][87]
As of October 2016, Google operates 70 offices in more than 40 countries. [88] Alexa, a company
that monitors commercial web traffic, lists Google.com as the most visited website in the world.
[15]
 Several other Google services also figure in the top 100 most visited websites,
including YouTube[89] and Blogger.[90]
On August 8, 2017, Google fired employee James Damore after he distributed a memo
throughout the company which argued that bias and "Google's ideological echo chamber"
clouded their thinking about diversity and inclusion, and that it is also biological factors, not
discrimination alone, that cause the average woman to be less interested than men in technical
positions.[91] Google CEO Sundar Pichai accused Damore in violating company policy by
"advancing harmful gender stereotypes in our workplace", and he was fired on the same day. [92][93]
[94]
 New York Times columnist David Brooks argued Pichai had mishandled the case, and called
for his resignation.[95][96]