GARRICK OIL AND LUBRICANTS CASE

ANALYSIS

Post Graduate Diploma in Management (General)

2019-21

Submitted by:

Rachit Rathi
PGFC1925

Under the guidance of:

Dr. Vinita Srivastava

Assistant Professor
JIM, Noida

23rd Aug, 2020

Jaipuria Institute of Management

A-32 A, Sector 62
Noida 201309

JYSKE BANK
 Case Analysis:
The case is about JSYKE bank, the 3rd largest bank in Denmark which was created in 1967
through the merger of 4 Danish banks, having operation in Jutland. Jyske Bank embarked on a
change process that led to its no longer being characteristics. By 2003, its unique ‘flavor’ of
service made it a leader in customer satisfaction among Danish banks. The bank differentiated
itself on some basis specifically “Being nice”, “making time for the customer” and “caring about
the customer and his family”.

Jyske bank established itself as the most customer centric bank. They always approach the
customers by asking what they do need. Their tools are developed to support solution-based
service delivery. The core values demonstrate openness and honesty, encouraging creativity,
equal respect, efficiency and persevering.

Jyske created distinction on both tangible and intangible dimension. Their tangible difference is
created by their account team, branch design and details. Intangible differences come at training
and empowering those employees closest to the customers. Employees are always encouraged to
make the decisions that may prove to serve customers in a better way.

Jyske’s Micro environment

Shareholders Customers

Employees
The micro environment of Jyske bank:

 Competitors: Sydbank, Midtbank, Nordea are the main competitors of the bank.
 Customers: Jyske bank becomes successful by providing unique services to the
customer like providing individual service, outstanding branch design, outstanding
communication system etc.
 Employees: Jyske provides training to its employees, advanced technologies to help
to reduce pressure, gives incentives.

7P’S OF MARKETING SERVICES

• Product - Banking Products & Service
• Price -Similar to other offerings, but with a slight premium.
• Promotion -Only WOM.
• Process - IT system, Online Investor profiles., reducing turnaround time,
• Physical Evidence - Coffee bars, Play center, special design meeting rooms, same type
of chairs for employees and customer, (employee id photos)
• People -Account teams, training, motivation, and empowerment.
Place -Denmark