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  • Problems: Himalaya Publication House (National Exhibitor)

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    Rachit
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    The document outlines problems faced by two publishing exhibitors - Himalaya publication house, the national exhibitor, which lacks e-books and audio books and only uses below-the-line promotion strategies, and Tehran International, the international exhibitor, which has low presence in Asian markets, language barriers, no mobile app, a website without a chat box, and some high book prices. Both exhibitors could improve their digital offerings and promotions to expand their audiences.

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    AMC SLIDES RACHIT

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    The document outlines problems faced by two publishing exhibitors - Himalaya publication house, the national exhibitor, which lacks e-books and audio books and only uses below-the-line promotion strategies, and Tehran International, the international exhibitor, which has low presence in Asian markets, language barriers, no mobile app, a website without a chat box, and some high book prices. Both exhibitors could improve their digital offerings and promotions to expand their audiences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views4 pages

    Problems: Himalaya Publication House (National Exhibitor)

    Uploaded by

    Rachit
    The document outlines problems faced by two publishing exhibitors - Himalaya publication house, the national exhibitor, which lacks e-books and audio books and only uses below-the-line promotion strategies, and Tehran International, the international exhibitor, which has low presence in Asian markets, language barriers, no mobile app, a website without a chat box, and some high book prices. Both exhibitors could improve their digital offerings and promotions to expand their audiences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    PROBLEMS

    Himalaya publication house(National exhibitor)

    • Exhibitor doesn't have E-books facility.

    • Low promotion in the rural market .

    • Company is using only below the line promotion strategy


    PROBLEMS CONTINUED…
    • The website of the company is not creative.
    • Company is also not producing audio books.
    PROBLEMS CONTINUED….
    Tehran International(International exhibitor)

    • Low presence in the Asian markets.

    • Language barrier compare to other international exhibitors .

    • Company doesn’t have any mobile app.


    PROBLEMS CONTINUED…
    • The website of the company doesn’t have chat box for any queries.
    • Prices of some books are high for a middle class people

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