SUBMITTED BY:

1. KHADIJA TAHIRA
2. UNEEBA FATIMA
3. SHEIKH MAAZ AHMED
4. TAHA AHMED
5. SALMAN BUTT
SUBMITTED TO:
BBA 1- SEC C MS. AMBREEN RASHEED KHAN
 INTRODUCTION OF MEMBERS
• KHADIJA TAHIRA (LEADER)
My name is Khadija Tahira. I am 20 years old. I am leading this group and
the members. I did my intermediate from Rana Liaquat Ali Khan college. I
have good writing skills. I love traveling and exploring new places. Despite
of all this, i have won several competition of debates in my school and
college times. I love painting.

• UNEEBA FATIMA:
This is uneeba fatima. I am 19 years old. I did my intermediate from. I have
a keen interest in gardening. I’m passionate about reading books and
articles. Although I have several hobbies, such as watching movies and
painting love to visit new places too. My mother runs a business and my
wish is to join her business in future.
 INTRODUCTION OF MEMBERS
• SHEIKH MAAZ AHMED
This is Maaz ahmed. I am 20 years old. I did my intermediate from
Adamjee govt science college. I have done CIT course. I did part time
jobs too after my inter break. I love hanging out with my friends. I
want to be a business man.

• TAHA AHMED
This is taha ahmed. I am 20 years old. I did intermediate from Govt
national college. My hobbies are playing puzzle games, watching
series. I love to search for new and emerging technologies, that what
is going on in the techy world. I love to do Volunteering, community
service or charity work. I love to visits northern areas.

• SALMAN BUTT
This is salman butt. I am 20 years old. I did my intermediate from DJ
science college. I am very fond of playing games and watching sports.
I love to visit new places. I love singing. I like reading books. I am time
bound. I love helping others.
• FOUNDER OF DARAZ:
Rocket internet is the founder of daraz. It is a European Internet
Company headquartered in Berlin. The company builds online start-
ups and owns shareholdings in various models of internet retail
business.

• CO-FOUNDER OF DARAZ:
Muneeb Maayr is the co-founder at daraz.pk, Pakistan's leading e-
commerce portal that sells fashion online. He started his career in
investment banking in New York in 2001 but was quick to go the
startup route shortly thereafter.

• LOGO OF DARAZ:
INSTAGRAM PAGE OF DARAZ FACEBOOK PAGE OF DARAZ

APPSTORE/PLAYSTORE

REVIEWS REVIEWS
INTRODUCTION OF DARAZ
 E-BUSINESS MODEL
(USE OF ICT IN BUSINESS)
 USE OF ICT IN DARAZ

• ICT STANDS FOR:

Information and Communication Technology.

• IMPORTANCE:
ICT is very important for business to meet the operational tasks
and to establish a secure and hastle free communication flow.

• ADVANTAGE OF ICT:
It makes business more efficient, effective and makes it
easier to respond to customer needs.
It includes designing, manufacturing, distribution, sales and
feedback.
 ADVANTAGES OF DARAZ
• ALL UNDER SINGLE WEBSITE:
The main advantage of daraz is that every kind of product is available under one roof. From
makeup to skincare, electronics to clothing, everything is available under it.
• TIME SAVING SHOPPING:
Daraz has saved our lot of time that people waste in searching a certain product. It makes easier
to order anything while being at home. It offers doorstep home delivery that makes shopping
easier without wastage of time.
• SALES:
Daraz sale option is a bonus and a plus point for customers as we can buy our favorite products
in low price through sale without any fear of low quality. This is not available at shops.
• REVIEWS OPTION IN APP:
The reviews option in daraz has helped in so many ways. People has the advantages of first
reading the reviews about the products before ordering it. This prevents the wastage of money.
• REFUND POLICY:
The 7-day replacement/refund policy is the plus point of daraz. If the product that customers
receives is defective or is not same as the display picture, the customer has the option of
returning it which again prevent wastage of money.
BENEFITS FOR CUSTOMERS THROUGH DARAZ
E-COMMERCE
PURPOSE SERVED BY THE USE OF E-COMMERCE
IN DARAZ

• COMMUNICATION

• FINANCIAL TRANSACTIONS

• MARKETING AND PROMOTION

• SALES

• CUSTOMER SUPPORT
MARKETING STRATEGIES
 MARKETING STRATEGIES 4PS:
• PRODUCT:
Sells branded products in the category of clothing, footwear, jewelry and accessories of
men and women.

• PRICE:
It offers products at affordable prices and also provides discounts.

• PLACE:
It brings product from different manufactures to its online web portal and then delivers
directly at the doorstep of customers.

• PROMOTION:
It promotes through advertisement on various websites. They promote also through
other apps such as in gaming apps.
COMPETITOR ANALYSIS
• COMPETITOR ANALYSIS:
Competitor analysis reflects the strengths amd weakness of current and potential
competitors. It means identifying and evaluating your competitors, their strengths and
weaknesses. How they compare to your business. This information should then be used
to improve your company’s effort and take the advantage. It has to be an essential part of
your marketing plan.

• COMPETITIVE ADVANTAGE:
1. Cash on delivery
2. Free shipping
3. Free 7 days return