Terms of Reference IEC Consultant – ICT & Digital Media

1 Background The Government of Punjab through the Department of

Water Supply and Sanitation is executing Jal Jiwan
Mission with the financial assistance of Government of
India with the vision of strengthening decentralized
management of water supply and sewerage schemes
across rural habitations in the State. The project thrust is
not on mere coverage or access but a strong shift to
'service delivery with higher level of services close to
urban standards' for improved satisfaction and quality of
life in rural Punjab. Under the mission, DWSS is
committed to provide 100% piped water supply
connections to all rural households of the state by March
2022.
Objective of the To strengthen the Social and IEC Unit for effective
assignment: implementation of Jal Jiwan Mission (JJM)
- To act as the consultant for designing and
production of documentary movies, audio-video
jingles, scripts of street plays, songs and postings
these contents on digital media
- Content development for Radio, television and
electronic media and develop measures to assess
impact of IEC programs at Strategic Level
- Develop behaviour change communication tools to
bring in attitudinal change amongst various
stakeholders
2 Qualification, - Minimum post graduate in any discipline with more
Eligibility and than 10 years experience in communication,
experience branding in development sector at a strategic level
- Having experience in managing public awareness
campaigns and advocacy through multi-media on
water and wastewater issues.
- Well conversant in managing in print, electronic
and digital media campaigns
- Well conversant in sensitize stakeholders
regarding rainwater harvesting
- Well conversant in organizing workshops,
seminars etc.
- Well conversant in planning and implementing
communication strategy
- Well conversant with latest techniques/strategies
involving overall social development particularly for
sustainable water and sanitation project.
3 Scope of work - Work seamlessly with State Level Social and IEC
Staff to strengthen the unit as per communication
strategy (i.e. Strategic communication and Social
Behavior Change Communication) in consultation
with Bank.
- Development of content and tools for campaigns
 through electronic and print media
- Development of audio/Video Jingles focused on
behaviour change communication
- Broadcasting of Audio/video Jingles and TV shows
through All India Radio and Doordarshan
- Development of themes and designs of Banners,
posters and hoardings
- Development of messages and success stories
through Audio/video Clips capacity building of
stakeholders at various levels, announcements
through Religious places and Publicity Van
- Acceleration of Information dissemination
campaigns through Social Media Platforms
- Development of Focussed messages to engage
Zila Parishad members, Block Samiti members,
Sarpanches, Panches, GPWSC members, GoGs
and other stakeholders
- Periodically undertake message testing exercises
to ensure that the messages are effective and
convincing to the stakeholders and undertake mid
course correction if any.
- Pay special focus on service delivery &
sustainability of project and driving the project
principles for community participation and
ownership
- Support field visit plan at the State Level as well as
undertake periodic field visits to assess on ground
situation
4 Output - Support in development and production of
documentary movies / 10 audio-video jingles,
- 10 scripts of street plays,
- 15 songs on water & sanitation themes, contents
on digital media
- Development of content for Radio, television
shows and electronic media
- Enable 12 Behavior Change Campaigns
(01 BCC campaign per month) through various
digital & electronic media, promote personal
responsibility and accountability across
stakeholders to support objectives of project.
- Support development of documents of project
achievements and help develop content and
messages on water and sanitation activities in
accordance with the scheme cycle
- Training of IEC & CDS specialists on ICT & Digital
media through 03 zonal workshop (01 per zone)
- Review and develop a basic system to assess IEC
impact recall of content, interest level, behaviour
change (sparking of demand for connections,
 demand for water quality testing, shifting of
connections to kitchen, tap installation and usage,
conservation of water etc.)
5 Remuneration Rs. 75,000/- per month (Lumpsum)
6 Duration For six months
7 Any other work Any other work to be assigned as per requirement by
DWSS
8 Data, Services and DWSS would provide adequate sitting space to the
Facilities to be consultant and other infrastructure
provided by the
borrower
9 Consultancy If consultant fails to fulfill desired out comes and
validity and any objectives its contract can be terminated with one month's
other conditions notice.
10 Reporting Head, DWSS
 Application Form for the post of ……………………………………
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EDUCATIONAL QUALIFICATIONS:- (starting from highest to lowest):

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Qualification Institute/ Regular (Y/N) Year of Passing %age
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Academic Distinction, if any:.............................................................

EXPERIENCE IN YEARS:-
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Relevant Experience (in years) as required
in TOR hosted on department website

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my knowledge. If found wrong at any stage during evaluation, my application will be
cancelled.

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