EWOM

Reliability Statistics

Cronbach's N of Items
Alpha

.857 3

The Cronbach’s alpha value for the three items in EWOM is 0.857. this is greater than 0.7. therefore,
we can say that internal consistency is high, and Reliability is also high.

Brand image

Reliability Statistics

Cronbach's N of Items
Alpha

.859 3

The Cronbach’s alpha value for the three items in Brand image 0.859. this is greater than 0.7.
therefore, we can say that internal consistency is high, and Reliability is also high.

Perceived quality

Reliability Statistics

Cronbach's N of Items
Alpha

.752 3

The Cronbach’s alpha value for the three items in Perceived quality 0.752. this is greater than 0.7.
therefore, we can say that internal consistency is high, and Reliability is also high.

Purchase intention

Reliability Statistics

Cronbach's N of Items
Alpha

.832 3

The Cronbach’s alpha value for the three items in purchase intention 0.832. this is greater than 0.7.
therefore, we can say that internal consistency is high, and Reliability is also high.

Looking at these Cronbach’s Alpha value we can say that the questions are reliable.
 Correlations

EWOM_AVG Brandimage_AV
G

Pearson Correlation 1 .523**

EWOM_AVG Sig. (2-tailed) .000

N 153 153
Pearson Correlation .523** 1

Brandimage_AVG Sig. (2-tailed) .000

N 153 153

**. Correlation is significant at the 0.01 level (2-tailed).

According to the Pearson correlation coefficient, we can say that there is a moderate positive linear
correlation between EWOM and Brand image.

Since the sig value is less than 0.05, we can say that this correlation is significant.

Correlations

EWOM_AVG PI_AVG

Pearson Correlation 1 .425**

EWOM_AVG Sig. (2-tailed) .000

N 153 153
**
Pearson Correlation .425 1

PI_AVG Sig. (2-tailed) .000

N 153 153

**. Correlation is significant at the 0.01 level (2-tailed).

According to the Pearson correlation coefficient, we can say that there is a weak positive linear
correlation between EWOM and Purchase intention.

Since the sig value is less than 0.05, we can say that this correlation is significant.