FACULTY OF APPLIED COMMUNICATION

TRIMESTER 1 2020/2021

FAC 1/2010

DESIGN THINKING FOR STRATEGIC

MR. MOKHTARRUDIN BIN AHMAD

BLENDED LEARNING: WEEK 7

DATE OF SUBMISSION: 21 AUGUST 2020

NIMITHASHREE PALRAJ

1191302194
Based on your experience after having your meal with McDonald's, Burger King and
A&W, please compare key characteristics of each product. Please put it into the table
forms.
MCDONALD’S
- Predominating consists of
hamburgers, various types of
chicken, chicken sandwiches,
French fries, soft drinks,
breakfast items and desserts.
- Offers salads and vegetarian
items, wraps and other localised
fare.
- Has seasonal promotion and
limited offers to grab customer
attention such as curly fries and
McRib.
- Dine in and take away
available.
- Has specified time allocation
for breakfast menu and lunch
menu.
- Names all their varieties such
as drive thru as McDrive and
café as McCafe.
- Has their specialised chilli
sauce.
- Cheap and tastier.
- Available in petrol stations
and rest and service areas
(R&R).
- Has its own kiosk and online
app with their own delivery
service. Also available in Food
panda, Grab and other food
delivery apps.
BURGER KING
- Predominating consisted of
hamburgers, French fries, soft
drinks, milkshakes and desserts.
- Introduced localised versions
of its products that conform to
regional tastes and cultural od
religious beliefs.
- Includes breakfast menu and
beverages such as juices and
bottled waters.
- Quite pricy but not all the
burgers will suite a person’s
taste.
- Available in petrol stations
and rest and services areas
(R&R).
- Dine in, drive thru and take
away available.
- Available in online apps such
as Food Panda, Grab and other
food delivery apps.
A&W
- Predominating consists of
burgers, root beer and root beer
floats.
- Became famous for frosty
mugs that places frozen cups in
the freezer and serves them with
root beer in it.
- Quite pricy compared to
Burger King and taste depends
on people’s choice.
- Has a drive thru and take in.
- Available in petrol stations
and rest and service areas
(R&R).
- Has its kiosk for A&W
Sausages.
-Available in online apps such
as Food Panda, Grab and other
food delivery apps.