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Agency Selling, The Average Agency Sales Cycle Is Between 31 and 90 Days
Agency Selling, The Average Agency Sales Cycle Is Between 31 and 90 Days
B2C
5. Business Development
This type of sales involves generating and converting new leads to sign onto
service packages from an agency. According to HubSpot’s 2019 State of
Agency Selling, the average agency sales cycle is between 31 and 90 days,
with most agencies bringing on one to three new clients each month.
In the agency sales space, clients are typically signed either by project or on a
retainer. For agencies that sign clients by project, they primarily focus on
bringing in new business, selling service packages to new clients as their
current projects wrap up. With a retainer model, agencies can engage with
clients on an ongoing basis, allowing for predictable, recurring income with
less dependence on bringing in a steady stream of new customers.